Loved it! Nice selection and friendly staff members, thank you all.
JN
Jasmine Nguyen
Sep 24, 2026
Such a wonderful experience at Dior! Anna was absolutely amazing. She was so warm, attentive, and helpful throughout my visit. Everyone else I interacted with was equally welcoming and kind. The entire experience felt genuinely special and exactly what I would expect from Dior. They were so patient with me when I asked to see many options and helped me pick the best item for my need. Thank you to Anna and the whole team for making my visit so easy!
DD
Dawnett Don
Aug 11, 2026
Customer service is terrible the WORST I ever experience in over 50yrs of my LIFE I will never go back to that store I didn't know money only shows on some people
TE
Tysheen Edwards
Aug 2, 2026
My wife and I visited the Dior store in SoHo because I wanted to surprise her with a new pair of slides for her birthday. We found a pair we liked and even had a few questions about other styles we didn’t see on display.
Unfortunately, we stood in the store for about 15 minutes without anyone greeting us or asking if we needed assistance. During that time, we were the only Black couple in the store. What made the experience especially disappointing was that when a group of white customers walked in, they were immediately greeted and asked if they needed help.
Whether intentional or not, the difference in treatment was hard to ignore. As customers looking to make a purchase, we expected the same level of service and respect as everyone else. Instead, we felt overlooked and unwelcome.
Luxury shopping should be about making every customer feel valued, regardless of their race or appearance. Sadly, that was not our experience at this location, and because of it, we chose to take our business elsewhere.
I am extremely disappointed with my experience at the Dior Soho boutique.
I visited the store regarding a delayed shoe order that I had been waiting for over 10 days. During that visit, I met a manager named Paul. I showed him a limited-edition bag that I wanted to purchase, and since I could not take it that day, I specifically asked him if he could hold it for me until Sunday. He assured me that the bag would be held for me and ordered it for me.
When I returned on Sunday to purchase the bag, I was informed that it had been sold to another client.
What is most disappointing is not that the bag was unavailable, but that a direct promise made by a manager was not honored. As a customer of a luxury brand, I expect reliability, professionalism, and respect for commitments made by store management.
After waiting over 10 days for my shoe order and then experiencing this situation, I left feeling frustrated and undervalued as a customer.
I hope Dior Soho will take customer commitments more seriously in the future.