About Location.com

Frequently Asked Questions

• Where does the data on Location.com come from?

  The information on Location.com is powered by Yext's Knowledge Graph. This data is:

  • Provided directly by brands and their authorized representatives
  • Managed through Yext's enterprise data platform
  • Continuously synchronized across systems
  • Updated in real time as businesses change

  This includes business names and locations, hours of operation and holiday schedules, phone numbers and official websites, services and attributes, accessibility and amenities, and brand relationships and structures.

• What is Location.com used for?

  Location.com was created to solve a growing problem on the web: Business information is everywhere, but accountability is rare.

  As search engines and AI systems increasingly answer questions about the real world, it has become critical to distinguish between scraped data, inferred data, and information that comes directly from the business itself.

  Location.com exists to make brand certified business data publicly accessible so that consumers can make better decisions, platforms can rely on trustworthy sources, and AI systems can ground answers in up-to-date, authoritative information.

• What are brand-certified facts?

  A brand-certified fact is information supplied and maintained by the business or brand that owns it. Businesses that manage their information through Yext are able to update their locations directly, change hours, services, and attributes, publish temporary or seasonal updates, and correct errors across their entire network.

  Location.com displays this information as it exists in Yext's system of record. These signals are designed to show not just what is true, but who asserted it and when.

• How often does Location.com get updated?

  Businesses change constantly. Hours shift. Locations open and close. Services evolve. Temporary conditions apply.

  Traditional directories often show snapshots of the past. Location.com is designed to reflect the present. Behind the scenes, Yext tracks operational changes across business networks. Location.com surfaces this living data so that pages are not static records, but representations of an actively maintained system.

  This ongoing change history helps users and automated systems alike understand whether information is current and reliable.