JD
Jacob Davis
Sep 21, 2026
Extremely disappointing experience. I went into this store in the middle of the day on a Monday specifically intending to make several purchases. I was looking to buy two different colognes, a couple of shirts, and a hoodie, so I wasn’t there just to browse.
Despite the store not being particularly busy, the sales associates paid me absolutely no attention. Not one person greeted me, asked if I needed help, or even acknowledged that I was there. I understand that I’m only 25 years old and may not necessarily walk in looking like someone who’s about to spend a significant amount of money, but appearances can be deceiving. Just because someone is young doesn’t mean their pockets aren’t lined or that they aren’t prepared to spend money.
Ironically, the most helpful person in the entire store was the security guard at the entrance. He actually took the time to speak with me and point me in the direction of several items I was interested in, which is more assistance than I received from any of the actual sales representatives.
For a store selling higher-end merchandise, I would expect the level of customer service to match the price tags. Instead, I walked in ready to spend money and walked out feeling completely ignored. If your sales staff is deciding who deserves their attention based on appearance or age, you’re going to lose customers who are more than capable and willing to spend.
I still plan on purchasing the items I came in for, but I’ll be ordering them directly from the online store instead. I’d rather make the purchases online than allow any of the sales associates at this location to receive credit for sales they made absolutely no effort to earn.
One star for the experience. The security guard deserves five.
MN
Monika Nowak
Aug 13, 2026
I had the most wonderful experience at the new Dior boutique in Naples, Florida! It is absolutely beautiful, with an amazing selection and truly exceptional customer service—easily one of the best Dior boutiques in South Florida. A special thank-you to Viviana my wonderful sales representative, and Victoria the associate manager, for making my visit so memorable!
Monika
We had a great experience!
PS
Patrick Stebbins
Jul 30, 2026
We had a wonderful experience. The Staff, especially Amy were very friendly and helpful.
⭐☆☆☆☆
I have visited the Dior boutique at Waterside Shops several times and have always looked forward to the experience that a luxury brand should provide. Unfortunately, my most recent visit was very disappointing.
As soon as I walked into the store, one of the sales associates gave me what felt like a judgmental look. She looked me up and down, smirked, raised her eyebrows in disgust, and her body language made me feel unwelcome before a single word was exchanged. Whether intentional or not, it left me with the impression that I was being judged based on my casual clothing rather than treated as a valued customer.
Luxury retail should be about exceptional service and making every guest feel welcome, regardless of how they’re dressed. On this visit, I was prepared to make a significant purchase, but after the interaction, I chose not to. Instead, I took my business to the Gucci and Louis Vuitton boutiques, where I was treated with professionalism and respect.
My hope is that Dior reminds its team that first impressions matter and that every customer deserves the same level of courtesy and attention. You never know who is walking through your doors, and judging someone by their appearance can cost both a sale and a returning customer.
Never Judge A Book By Its Cover!!!!!