Modus

Move your business forward with the right strategy Advancements in tech, organizational changes, new competition, economic trends — many factors bring opportunities to transform and grow, but making progress is often a major hurdle. To turn data into insights that apply to your unique business, you need an experienced, strategic partner to guide you through complex decisions and support your goals. Our strategic consultants tackle the biggest problems in digital to help you move forward with intention and confidence. We understand your organization and the humans behind your data. We apply AI thoughtfully and use research-backed insights to identify opportunities that take you from where you are today to where you want to go tomorrow. Our Strategic Consulting services • Technology & Product Strategy • Design Thinking Sprints & Workshops • Product & Innovation Roadmapping • AI Opportunity Mapping • Prototyping & Proof of Concepts • Business Case Development • Journey Mapping & Simulations • Go-to-Market Strategy • Consequence Mapping • Immersive Offsites

Deliver products and experiences that enhance people’s lives Everyone deserves exceptional digital products and experiences that are easy to use, accessible, and designed for real people. That’s why we put human needs first—so the products and experiences we design engage with your audience across interfaces and platforms. Our senior creative consultants move fast, combining strategic thinking, human-centered design, and AI-driven efficiency to turn ideas into impactful experiences. From award-winning websites and intranets to immersive experiences and seamless e-commerce, our results speak for themselves. We make powerful digital solutions that people love, that attract and retain the right audiences, and help your business achieve its goals. Our Product & Experience Design services: • Product & Creative Strategy • Digital Branding • UX, UI & Motion Design • App & Product Design • Enterprise Design Systems • Responsive Website Design • Performance Dashboards • Conversational Interfaces • Accessible Design • Usability Testing & Validation • DesignOps & Lean UX

Stay ahead with advanced technology solutions AI is rewriting the rules of business. Organizations need a partner with deep technical expertise to leverage secure data, flexible frameworks, and powerful computing to solve business and customer challenges efficiently. We understand the legacy challenges of enterprises when it comes to digital transformation. That’s why our technology consultants and senior practitioners take an opportunistic lens to product and platform engineering. We can work within your existing tech stack or apply best-in-breed solutions and ecosystem partners. All powered by our Augmented Engineering approach to deliver value quickly so you can stay ahead of the competition. Our Technology & Engineering services: • Technology Strategy, Architecture & Design • Artificial Intelligence (AI) • Augmented Engineering • Composable Frontends • Composable Backends • APIs & Integration Strategy • CMS & Platform Implementation • Accessibility Development & Testing • QA Testing & Automation • Hosting, DevOps & CI/CD

Connect with your audience where it matters most Your prospects and customers are more than data points—they’re people. Whether you’re in B2B or B2C, impactful marketing is all about B2H —business-to-human connections. To stand out, you need a deep understanding of your unique audience—as well as the platforms they actually use—to meet them where they are and drive action. Our marketing consultants dive into what drives your audience—their needs, behaviors, and jobs-to-be-done. We combine these human insights with real data to build full-funnel marketing strategies that put your brand front and center. Then craft tailored solutions, from delivering impactful content and creative assets to strategic media planning and execution, elevating your business to the next level. Our Digital Marketing services: • Campaign Creation • Marketing Websites & Landing Pages • Email & Nurture Strategy • Social • SEO & AIO Optimization • Content Marketing • Media Planning & Execution • Marketing Automation • Personalization • Conversion Rate Optimization (CRO) • Lead Generation

Better, faster, more consistent products and experiences Product teams and brand leaders are under pressure to deliver high-quality assets across countless channels, all at the speed of now. Keeping up with business expectations is a whole lot easier with our Enterprise Design System services. Modus specializes in creating robust design systems that standardize reusable UI components, pattern libraries, and style guides for consistent product and experience design and development. Empower your organization to streamline design-to-code efficiency and bring products and experiences to market faster. Stand out with pixel-perfect design: • Ensure brand & UX consistency – Execute greater control of brand assets on a global scale across multi-channel experiences with a strategic brand foundation. • Accelerate design & development – Prototype, build, and scale new products and features more efficiently from concept to code, with AI-powered processes • Confidently nail function & beauty – Launch visually compelling design elements that also meet rigorous due diligence, such as accessibility standards. “In choosing the right design system partner for your organization, you’ll want to look for rigor and operational maturity. We love when clients ask us for a design system because it’s a great way for us to establish a relationship, deeply understand your brand, and help your team in tangible, lasting ways.” – Kristen Kulenych, Partner & Chief Experience Officer

Deliver tailored experiences at scale Enterprise technology leaders are under pressure to deliver fast, personalized digital experiences. But outdated, monolithic systems often slow things down. Our Composable Frontend Engineering practice helps you break free with MACH architecture (Microservices-based, API-first, Cloud-native, and Headless) for future-ready platforms. We’re your enterprise technology partner to build fully managed UI components that easily integrate with your proprietary data and business logic. The result? Secure, accessible interfaces that are pixel-perfect and built to scale. Your partner for modular digital operations • Give your business flexibility – Composable platforms and microservices are language-agnostic and API-first. Use the best tools and integrate with new channels without worrying about compatibility. • Faster time-to-market – We apply AI-powered Augmented Engineering to reduce initial build times. You’ll also save on the total cost of ownership without costly replatforming or backend constraints. • Optimization, security, & compliance baked in – Ready-made components are embedded with enterprise-grade security measures, accessibility compliance, and user analytics tracking. “Composable frontends are taking off in enterprise development because they deliver win-win outcomes in terms of performance and cost savings. In our role as technology consultants and engineers, we provide white-glove systems that streamline internal management so our clients can direct more focus towards business results.” – Rick Levine, Partner & Chief Executive Officer

Drive full-funnel marketing that connects—and converts Marketers, no more juggling act. You can build brand awareness, grow your pipeline, and prove ROI across multiple channels. Turn engagement into real revenue faster with our integrated, human-centered Brand-to-Demand marketing practice. As a leading enterprise B2B marketing partner, we specialize in full-funnel marketing strategies and media planning and execution backed by deep customer research and AI-driven insights. By understanding your audience as people first, we create campaigns that truly resonate. From the first touchpoint to the final decision (and beyond), we’ll make sure your brand stands out at every stage of the journey. One partner to activate your audience: • Empower marketing at scale – Unlock the full value of your customer data and unify goals, metrics, and core brand elements across your organization. • Dial up creative assets – Modernize every multi-channel interaction with bold creative and storytelling, all designed to leave your audience obsessed. • See the big picture – Uncover performance trends and fine-tune media campaigns with testing and optimization to scale for more growth. “One challenge we see a lot with large enterprises is that while their brand may be strong and driving awareness, quality leads just aren’t materializing. We understand the complexity of nurturing high-value buyers through long B2B sales cycles, and we can help bridge the gap between brand investment and bottom-line results. Ultimately, it’s about improving the experience for the people going through the buyer journey.” – Graham Ericksen, Partner & Chief Strategy Officer

Driving impact with bold innovation Success for B2B professional services lies in the hands of the end users, especially as buyers grow more self-service-oriented. Digital transformation can include the evolution of core legacy systems, elevated marketing and sales strategies, and harnessing new technologies like AI to drive more competitive experiences. The key to progress on your roadmap? Working with digital consultants like Modus. We have 20-plus years of proven expertise in human-centered design and development for the world’s leading B2B brands. Accelerating growth with human-centered technology • It's all human-to-human– As B2B catches up to B2C’s digital maturity, technology’s largest impact on business is its ability to drive customer experience. We understand that building engagement and trust through long sales cycles and retention means connecting with people in ways that are responsive, intuitive, accessible, and personalized. • Future-ready starts now – From cloud migration to process automation, reinventing operations requires a holistic, scalable approach. We’ve led many organizations through complex legacy platform overhauls to achieve the elasticity needed to deliver higher-quality solutions faster. • Connecting teams and removing silos – We‘re passionate about helping organizations foster collaboration and manage change. Our outside-in view of your organization gives us the opportunity to unlock opportunities that ultimately benefit your customers and your people.

Solving real patient problems with revolutionary digital products Healthcare is rapidly changing. Patients expect — and deserve — more consumer-like experiences that provide value, save time, improve outcomes, and even surprise and delight. From creating patient support programs (PSPs), designing the digital front door for care sites, remote patient monitoring, and integrating AI, to software-as-medical-device, our expertise is wide and deep. We’re passionate about crafting experiences that provide patients with easier access to information, more engagement from providers, and pathways to achieve better health. Key drivers to making a positive impact • People and patients are the real heroes – Why do the leads in any medical story on TV or movies tend to be doctors? Using innovative and empathic approaches to UX, we’re re-imagining healthcare and wellness around a customer journey centered on a new “hero” in the medical drama—the patient. • Behavior change is our greatest opportunity – By combining evidence-based behavior science with the power of digital tools, connected devices, and AI, we can change real-world behaviors that directly impact people’s health and wellness. • We're better when we work together – Collaboration among patients, providers, device and drug manufacturers, caregivers, designers, and engineers is critical to developing new ideas that will positively impact the ways we practice, deliver, and experience healthcare and wellness.

Transforming the industry through personalization and remote services Disruption isn’t just a buzzword, it’s the force shaping financial services. But instead of fearing it, you can harness it. The key is applying digital to get more personal. With today’s technology, we now have the ability to offer both the convenience of mobile and remote banking and a high-touch, ultra-customized experience online. Combining innovation with financial services expertise, Modus can help YOU become the disruptor. More personal means more profitable • A real person is behind every account – Using innovative and ethnographic approaches to learn about customers, we’re re-imagining how financial companies can interact with and respond to their needs. • It’s about helping, not just selling – Combining design thinking with the power of digital, we can help people make smarter, more informed financial decisions, both personally and professionally, so everyone wins. • Delighting people is both achievable and essential – Customers expect interactions with financial institutions to be complicated and cumbersome — simple, intuitive digital experiences can be the differentiator that help brands succeed.