SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
If there were an Olympic event for customer service, Noah at would be bringing home the gold. We had barely crossed the threshold before he appeared like a retail superhero asking if we needed any help. Normally I expect to wander the store pretending I know what I'm looking for, but Noah wouldn't let us suffer through that.
He was friendly, knowledgeable, and genuinely helpful without being pushy. He answered all our questions, helped us find exactly what we needed, and somehow made the whole shopping experience easier.
Scheels is lucky to have him. If you need help, find Noah; you'll probably save yourself a lot of time and leave with exactly what you came for!
JL
Jai's Life
Jun 25, 2026
5.0
This was my first time visiting Scheels, and I couldn’t be more impressed with the customer service I received from Brianna and Brooklyn.
Brianna went above and beyond to help me find exactly what I was looking for. She was incredibly patient, personable, and took the time to answer every question honestly. She walked me through every step of the process without ever making me feel rushed, and it was clear she genuinely cared about helping me make the right decision. During our conversation, I found out she’s from South Dakota, which was a fun surprise and made the experience even more memorable.
Brooklyn was just as wonderful. She helped me in the college apparel section and was so kind, welcoming, and eager to help. I really appreciated her friendliness and willingness to make sure I found what I was looking for.
As a hospitality graduate, I pay close attention to the way people make others feel, and both Brianna and Brooklyn exemplified outstanding customer service. They made me feel like a valued customer from start to finish, and that’s something that leaves a lasting impression. Thank you both for making my first visit to Scheels such a great experience. I’ll definitely be back!
MM
Makayla Munford
Jun 21, 2026
5.0
This store is so cool! We were visiting from St. George and found ourselves with some extra time, so we decided to stop by. There was so much to see and do and we loved everything from the fish tanks to the café, and of course the Ferris wheel!
Also huge shoutout to Will, the Ferris wheel operator. He had the best energy, kept us laughing, and really helped create a fun, safe and welcoming atmosphere. Employees like him make an already awesome experience even better. We’ll definitely be back next time we’re in the area!
CH
Chris Hendry
Jun 21, 2026
4.0
I went looking for a bladder bag with drinking hose for my backpack. I bought one on Teemu and it's been good for like 2 years. It has a tiny leak,(I'm going to fix) I just thought I was in line for a new one, but not for 50 bucks. I paid 12 bucks on Teemu for this one. Scheels is good for some things, but something you don't need to go there for.
PROFOUND!
DB
Danielle Barjam
Jun 19, 2026
4.0
I've never been to one of their stores before but this location is HUGE!
I couldn't find a directory and while I was literally spinning around with what had to have been the most lost look I couldn't find an employee to help.
The item I drove an hour for that said was in stock online had already sold out in the first few hours of them opening but that's just retail, but just be sure to call ahead if you are a bit away from store locations.
They are dog friendly! Doesn't have to be a service dog, just a well mannered and leashed one. They also have cleaning stations spread around in case your dog has an accident. This was probably my favorite part 🤣
Overall good experience. Wish they had more locations but this store was clean, dog friendly and there weren't long lines even though it's a holiday weekend.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
Brand Certified Facts from Scheels
This information is certified by Scheels and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified July 05, 2026Yext Knowledge Graph
Address
Categories
Geo coordinates
Legal business name
Hours of operation
Phone number
Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: