Watches of Switzerland

Reviews

• OG

  Oğuz Gökefe

  4 days ago
  5.0
  I’m very happy with the watch I purchased and especially grateful for Chris’s excellent service. His attention, helpful guidance, and detailed explanations made every visit a great experience.
• AI

  Armin Iljazi

  Jul 18, 2026
  5.0
  I had an outstanding experience at Watches of Switzerland, and I can't thank Stephen enough. He called me just three weeks after I expressed interest in a Rolex Datejust 41 with the blue dial, Jubilee bracelet, and smooth bezel. As this was my first Rolex, the entire experience was incredibly special. Stephen was professional, knowledgeable, and never made me feel pressured. He answered all of my questions, kept me informed throughout the process, and made the purchase smooth and memorable from start to finish. It's clear that he genuinely cares about his clients and providing exceptional service. Thank you, Stephen, for making my first Rolex purchase such an unforgettable experience. I highly recommend both Stephen and Watches of Switzerland to anyone looking for a luxury watch and first-class customer service.
• CG

  Christopher Grove

  Jul 12, 2026
  5.0
  Great service. Relaxing and lovely. Andy is super knowledgeable about watches and pretty much everything. Can’t wait to hear him on the radio! The whole process at WOS from greeting to browsing and then to all the help from Andy was top notch. Thank you! Hope to be back soon to grow my collection!
• JS

  John S

  Jul 10, 2026
  1.0
  A few years ago, I purchased a Formula 1 watch from their online store as a casual daily watch. It seemed like a good fit based on my research because I work with my hands professionally in the surgical field. Regrettably, the screw-down crown detached, and the dial’s feet dislodged, causing the dial to tilt despite its formal design. One would anticipate such a watch to endure daily wear and tear, particularly given its endorsement by race car drivers. Upon visiting the physical store in Soho from Washington, D.C., I submitted the watch for repair. They dispatched it (presumably to Tag Heuer) and provided an estimate of $800 for a watch valued at $1,350. The original estimate was significantly lower, at approximately $280. This discrepancy was particularly concerning. Seeking a second opinion, I visited a local store in Washington. The staff informed me the watch movement was fake/counterfeit. After removing the case, they noted the exceptional quality of the watch, but the movement was entirely fabricated (an unprecedented occurrence given the dial, bezel and bracelets authentic appearance). Additionally, they discovered missing components that should have been present. Although this occurred after submitting the watch for repair, the absence of certain parts that are fundamental to the movement raises questions. Furthermore, it is worth mentioning that Swiss watches of any caliber undergo extensive evaluation, often taking weeks, followed by additional servicing, which incurs substantial costs outside the warranty (which provides limited coverage). This experience has led me to reconsider my investment in Swiss watches, initially opting for a lower-tier brand based on the assumption that the price would reflect the quality and if issues arise, they would at least be manageable financially. However, I was proven wrong. Given the unsatisfactory treatment I received over the phone and the dismissive attitude and askance of the salesperson, it is evident why. Several jewelers advised me to purchase an airline ticket to Switzerland and obtain a genuine watch there, citing the prevalence of scams in major North American cities. While Tag Heuer is considered a lower-end Swiss watch brand and is not sold at their physical stores, a customer should receive what they pay for. This principle should be upheld. I am uncertain whether a third-party vendor is responsible, whether this is an isolated incident, or if they engage in such practices with their high-end watches. However, I strongly urge all customers to have purchased anything at watches of Switzerland in store or online, quality-checked elsewhere to ensure their authenticity.
• BJ

  brent jackson

  Jul 6, 2026
  5.0
  An outstanding experience from start to finish. I recently purchased a brand-new Rolex Deepsea “James Cameron,” and Sadaf at the Watches of Switzerland SoHo boutique made the entire process exceptional. She was knowledgeable, professional, and genuinely enthusiastic about helping me find the perfect watch. There was never any pressure—just outstanding customer service and attention to detail. She took the time to ensure the bracelet fit perfectly, answered every question, and made what was already a special purchase feel like a memorable occasion. The James Cameron is an incredible timepiece, but Sadaf’s service is what truly made the experience unforgettable. If you’re looking for a luxury watch and want to work with someone who is honest, attentive, and passionate about what they do, I can’t recommend Sadaf and the Watches of Switzerland SoHo team highly enough.