This profile is uncertified and using publicly sourced data
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Business Details
About
Toy StoreGift Shop
FAO Schwarz at 30 Rockefeller Plaza is New York City’s most iconic toy store and a destination unlike any other. Known for its theatrical retail experience, FAO brings magic to life through interactive displays, live toy demos, and its legendary Giant Piano.
The 20,000-square-foot flagship features exclusive experiences like the Jellycat Diner, Build-A-Bear Workshop, Barbie™ installations, and a life-size Schleich animal jungle. With a curated selection of premium toys, collectible plush, and hands-on fun for all ages, FAO Schwarz blends nostalgia with innovation. Located in the heart of Midtown Manhattan, it’s more than a store—it’s a one-of-a-kind celebration of imagination, wonder, and play.
Location
Hours
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 9:00 PM
Saturday10:00 AM - 9:00 PM
Sunday10:00 AM - 9:00 PM
Reviews
Boost local visibility and reputation with reviews
Certify your brand4.5
1,821 reviews
5 stars
918
4 stars
467
3 stars
410
2 stars25
1 star1
What are people saying?
AI-generated from recent customer reviews
Food Quality
Customers generally enjoyed the food, noting it was fresh and tasty, although there were some complaints about specific items being cold or not prepared correctly.
Customer Service
Service quality was inconsistent; while some staff were praised for being friendly and helpful, others were reported as rude or indifferent.
Cleanliness
The restaurant was frequently described as clean, with positive remarks about the overall hygiene and condition of the facility.
Coupon Issues
Several customers expressed frustration over the refusal to accept coupons and issues with online orders, leading to dissatisfaction.
Operational Hours
There were complaints about unclear operational hours and being turned away before closing time.