Brand Certified
The NOW Massage Santa Monica
4.3(264 reviews)
Certified by The NOW Massage Santa Monica • May 17, 2026
Business Details
2407 Main Street, Santa Monica, CA
90405, United States
Certified by The NOW Massage Santa Monica • May 17, 2026
(424) 724-4021
Certified by The NOW Massage Santa Monica • May 17, 2026
https://www.thenowmassage.com/boutique/santa-monica
Certified by The NOW Massage Santa Monica • May 17, 2026
About
Certified by The NOW Massage Santa Monica • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Santa Monica located just walking distance from the ocean and right next door to popular Urth Cafe + Pressed Juicery offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy and infrared sauna sessions. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages, infrared sauna and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by The NOW Massage Santa Monica • May 17, 2026
Hours
Certified by The NOW Massage Santa Monica • May 17, 2026
Monday10:00 AM - 10:00 PM
Tuesday10:00 AM - 10:00 PM
Wednesday10:00 AM - 10:00 PM
Thursday10:00 AM - 10:00 PM
Friday10:00 AM - 10:00 PM
Saturday10:00 AM - 10:00 PM
Sunday10:00 AM - 10:00 PM
Reviews
4.3
264 reviews
5 stars
204
4 stars
12
3 stars
11
2 stars
10
1 star
27
- KEKatie ElaineMay 13, 20265.0Johanna is my massage therapist and I’ve been seeing her for 2023! She’s amazing and I can’t imagine going to anyone else. The facilities are clean and welcoming. I’m so happy I found this spot and have a membership!
- ESElizabeth SuMay 1, 20265.0Now is the best!! So convenient, affordable, and easy to squeeze into your busy day. The space is very cozy, tables are warm, ocean sounds, and lavender aromatherapy included in each session. Can’t ask for more!
- SGSamantha GreenwaldApr 29, 20265.0I️ love The Now - I️ have been going here for 3 years and it is always lovely. Definitely recommend!
- LPLauren PerlisApr 29, 20265.0Lisa was very intuitive and did a great job addressing my problem areas! I love the environment of the NOW and the Sauna was a great addition to the massage! The front desk is so sweet!!!
- BDBrooke DApr 28, 20261.0I would NOT recommend their membership ; it's a nightmare to get out of. Several weeks after cancelling, I was charged an additional monthly payment. When I called (after several emails went unanswered), they said this was part of their "grace period policy" and that I should expect to be charged AGAIN the following month too (which would be fully 6 weeks after my cancellation). The rep on the phone could not explain how/why this would be & told me their manager would reach out (which they did not...). I also felt particularly caught off guard as when I signed up for the membership after my first massage, the staff told me that my gift card would auto-apply to the next payment (it did not due to a 'technical issue' that has still not been resolved months later) AND they said they would automatically flag the account for cancellation so that I would not continue to pay for the membership after the gift card was used up. None of this appears to have been true and I've received 0 help getting these issues resolved. Additionally, I personally was not a huge fan of the spa's set up. Each massage "room" is separated only with a curtain which does not feel very private. The massage itself was fine but nothing special imo edit: after multiple emails & phone calls, I finally got a response from the manager who helped finally resolve the gift card issue & confirmed I would not be charged again next month. Still, the whole process was frustrating and stressful
Frequently Asked Questions About The NOW Massage Santa Monica
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
Do you have a sauna?
Yes, we offer Infrared Sauna at our boutique, which you can book before or after your massage.
What are the benefits of Infrared Sauna?
Infrared heat and chromotherapy provide many benefits. Some of the most notable include:
- Detoxifies by releasing toxins and impurities
- Relieves muscle tension, boosts circulation and restores balance
- Reduces stress and promotes restful sleep
- Strengthens the immune system
- Improves skin clarity and glow
- Red light chromotherapy enhances energy
How is The NOW Massage Santa Monica different from a traditional spa?
The NOW offers the approachable luxury of a neighborhood spa with high-quality, customizable massages and exclusive enhancements without the higher time commitment and cost of traditional spas.
What membership options does The NOW Massage Santa Monica offer?
They offer the Ritual Membership with monthly or bi-monthly packages including savings on 50 or 80 minute massages, exclusive perks, and roll-over credits. More details are available on their membership page.
How can I book a massage at The NOW Massage Santa Monica?
You can book online at their website, through The NOW Massage app, by phone, or walk in. Due to high demand, advance scheduling is recommended.
Does The NOW Massage Santa Monica have a sauna?
Yes, they offer Infrared Sauna sessions that can be booked before or after your massage.
What are the benefits of the Infrared Sauna at The NOW Massage?
Infrared Sauna provides detoxification, muscle tension relief, improved circulation, stress reduction, immune system strengthening, skin clarity, and energy boosting through red light chromotherapy.
What are the operating hours for The NOW Massage Santa Monica?
The boutique is open every day from 10:00 AM to 10:00 PM.
Where is The NOW Massage Santa Monica located?
It is located at 2407 Main Street, Santa Monica, CA 90405, within walking distance from the ocean and next to Urth Cafe and Pressed Juicery.
Are there nearby places I can visit before or after my massage at The NOW?
Yes, you can visit nearby spots like the yoga studio Yogitoes for a session before your massage, or enjoy a healthy drink at Pressed Juicery next door after your appointment.
What dining options are near The NOW Massage Santa Monica?
Nearby restaurants include JINYA Ramen Bar, Isla Mediterranean and American restaurant, Augie's on Main for burgers and chicken, and Dolcenero Gelato for desserts and smoothies.
How can I contact The NOW Massage Santa Monica?
You can call them at +1 424-724-4021 or visit their website at https://thenowmassage.com/santa-monica/ for more information and online booking.
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