Brand Certified
The NOW Massage Little Italy
4.9(309 reviews)
Certified by The NOW Massage Little Italy • May 17, 2026
Business Details
2100 Kettner Boulevard, San Diego, CA
92101, United States
Certified by The NOW Massage Little Italy • May 17, 2026
(619) 915-0768
Certified by The NOW Massage Little Italy • May 17, 2026
https://www.thenowmassage.com/boutique/little-italy
Certified by The NOW Massage Little Italy • May 17, 2026
About
Certified by The NOW Massage Little Italy • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Little Italy located on Kettner Boulevard in downtown San Diego, offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by The NOW Massage Little Italy • May 17, 2026
The NOW Massage Little Italy
2100 Kettner Boulevard, San Diego, CA
92101, United States
Hours
Certified by The NOW Massage Little Italy • May 17, 2026
Monday9:00 AM - 7:00 PM
Tuesday9:00 AM - 7:00 PM
Wednesday9:00 AM - 7:00 PM
Thursday9:00 AM - 7:00 PM
Friday9:00 AM - 9:00 PM
Saturday8:00 AM - 8:00 PM
Sunday8:00 AM - 8:00 PM
Reviews
4.9
309 reviews
5 stars
296
4 stars
6
3 stars2
2 stars1
1 star4
- DPDavid Payab3 days ago1.0We paid for an 80-minute massage. We got there 15 minutes early. They started us almost 10 minutes late and finished about five minutes early. So, this was really like a 65-minute massage. I understand that you may not be able to start a customer on time, but if you are running late, the customer should not be penalized for it. Either provide a full 80-minute massage as promised or at least offer some sort of discount to your customers in situations when you are running late. I’m not going back. Added Review To My Initial Post: the owner just responded to my review that according “to their records“ they started us after one minute. This is a complete lie. They ushered in both my wife and I ten minutes late. I’m not surprised that they are now trying to lie as when I read their responses to other one-star reviews, their responses are very defensive, doubling-down on their lies, and claiming the customer is lying about what they complained about. I have no reason to lie about 15 minute of our massages missing from an 80-minute massage.
- JTJordyn ThomasMay 8, 20265.0Alexis is my favorite and makes the massage experience super pleasant. The girls at the front desk are super sweet and very helpful and always have great recommendations. The only thing I noticed is the general manager hovers and micromanages every single things those poor girls do up front even if the lobby is full of people.
- KPKathrine True PierreMay 6, 20265.0Came in for a massage after a long week and it was honestly a nice experience. The place was clean, quiet, and had a relaxing vibe right when I walked in. My therapist was professional and checked on the pressure a couple times, which I appreciated. They really worked on the tension in my shoulders and lower back. I left feeling way better than when I arrived. Front desk staff were polite and getting checked in was easy. Prices seemed fair for the service too. I’d probly book another session here when I need to unwind again.
- DIDiana IMay 1, 20265.0I had such a great experience here! The massage was incredibly therapeutic and relaxing. It was exactly what I needed. The environment was welcoming and made it easy to fully unwind from the moment I walked in. You can really tell they care about creating a calming experience from start to finish. I left feeling refreshed, recharged, and already looking forward to next time. Highly recommend!
- CUCarri UrangaApr 11, 20265.0What a great concept! As a traveling yoga teacher, I've had massages all over the world and NOW ranks up there as one of the best experiences overall! The aesthetic is on point and I got a couple of gifts in the boutique from their sleek product line. I'll definitely be back and would join the membership if there was one near me.
Frequently Asked Questions About The NOW Massage Little Italy
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
Where is The NOW Massage Little Italy located?
The NOW Massage Little Italy is located at 2100 Kettner Boulevard, Suite 1600, San Diego, CA 92101, US.
What types of massage services does The NOW Massage Little Italy offer?
Guests can choose from three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, along with custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
What are the operating hours of The NOW Massage Little Italy?
The spa operates Monday to Thursday and Sunday from 9:00 AM to 7:00 PM, Friday from 9:00 AM to 9:00 PM, and Saturday from 8:00 AM to 8:00 PM.
How can I contact The NOW Massage Little Italy to book an appointment?
You can call them at +1 619-915-0768 or visit their website at https://thenowmassage.com/little-italy to make a booking.
Does The NOW Massage Little Italy offer gift cards?
Yes, they offer Massage Gift Cards that can be a thoughtful gift to share an energy shift and relaxation experience.
What categories of services does The NOW Massage Little Italy specialize in?
They specialize in massage therapy, massage spa services, and overall spa treatments focused on relaxation and healing.
Are there any good dining options near The NOW Massage Little Italy for a meal before or after your visit?
Yes, nearby dining options include Slice House by Tony Gemignani for pizza, Postino Little Italy for wine and small plates, Bun & Patti for burgers, and Fat City Steakhouse and Tropical Courtyard for steakhouse cuisine.
What nearby fitness or wellness centers are close to The NOW Massage Little Italy?
Nearby fitness and wellness options include BFT Little Italy and F45 Training, both offering gym and active recreation services that complement massage therapy.
Can visitors combine a day of relaxation at The NOW Massage Little Italy with local shopping?
Yes, visitors can explore nearby stores such as Irelia’s Fine Jewelry, Wood & Silver furniture store, and Mixture furniture store for a shopping experience alongside their spa visit.
Are there any convenient nearby services or businesses that might assist visitors coming to The NOW Massage Little Italy?
Yes, nearby businesses such as Boston Consulting Group, Progressive Global Energy employment agency, and NetworkAntics IT service and computer repair provide professional services in the vicinity that might assist visitors.
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