Brand Certified
The NOW Massage Emeryville
4.7(94 reviews)
Certified by The NOW Massage Emeryville • May 17, 2026
Business Details
5689 Bay Street, Emeryville, CA
94608, United States
Certified by The NOW Massage Emeryville • May 17, 2026
(510) 722-5760
Certified by The NOW Massage Emeryville • May 17, 2026
https://www.thenowmassage.com/boutique/emeryville
Certified by The NOW Massage Emeryville • May 17, 2026
About
Certified by The NOW Massage Emeryville • May 17, 2026
Massage SpaSpaMassage Therapy
The NOW Massage Emeryville located within the Bay Street shopping center offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by The NOW Massage Emeryville • May 17, 2026
Hours
Certified by The NOW Massage Emeryville • May 17, 2026
Monday10:00 AM - 9:00 PM
Tuesday10:00 AM - 9:00 PM
Wednesday10:00 AM - 9:00 PM
Thursday10:00 AM - 9:00 PM
Friday10:00 AM - 10:00 PM
Saturday10:00 AM - 10:00 PM
Sunday10:00 AM - 8:00 PM
Reviews
4.7
94 reviews
5 stars
85
4 stars
3
3 stars1
2 stars0
1 star
5
- JWJacquelyn Willis-McGheeMay 10, 20265.0Nice vibe, my services were purchased as gift from my son. I will be coming back for future services.
- ABAlicia ButlerMay 8, 20265.0Beautiful spa and I had an amazing massage. Staff were kind and helpful. I Would definitely recommend taking a break from life because NOW is all we have ❤️
- CPCia ParkerMay 7, 20261.0I sent my boyfriend for a massage for the first time there. This is not a nice spa, cement floors and not a nice ambiance, loud ocean background sound machine that is not relaxing. They told him he could not have a deep tissue massage which was a add on that I signed him up for initially due to a claimed injury. In lieu of that he chose the stone and did not get that either. Once he was in the room communicating about why he might have been tense, the tech said this is a slient massage. We tipped anyway, but would not recommend, this place for a nice experience or return. Customer service goes a long way!
- BSBrianna SayApr 18, 20261.0Would not recommend. My husband booked for me as a surprise and when I came in the woman was rude and told me it had to be booked under my name. So she explained she had to cancel it and rebook it so I can fill out paperwork. I was already 10 minutes late, and that process took an additional 10 minutes which ended up making the massage about 40 minutes. Not only was the welcoming experience frustrating, the massage was underwhelming. For several minutes it felt like the masseuse was trying to get knots out in my back, but was simply (barely applying any pressure) to four spots on my back spending a good portion of the massage not doing much. Again maybe it was the type of massage booked, but the whole experience was very disappointing.
- BNBay NicoleApr 17, 20265.0I had an amazing experience with my massage therapist, Irvin. His touch was exactly what I needed—very skilled and intuitive. He consistently checked in with me throughout the session to make sure the pressure was just right, and it truly was perfect from start to finish. I felt comfortable, relaxed, and well taken care of the entire time. I would absolutely recommend Irvin all day, every day. Definitely one of the best massages I’ve had!
Frequently Asked Questions About The NOW Massage Emeryville
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massage services does The NOW Massage Emeryville offer?
The NOW Massage Emeryville offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, with additional custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
What are the operating hours of The NOW Massage Emeryville?
Open Monday through Thursday from 10:00 AM to 9:00 PM, Friday and Saturday from 10:00 AM to 10:00 PM, and Sunday from 10:00 AM to 8:00 PM.
Where is The NOW Massage Emeryville located?
It is located at 5689 Bay Street, Emeryville, CA 94608, inside the Bay Street shopping center.
How can I contact The NOW Massage Emeryville?
You can call them at +1 510-722-5760 or email emeryville@thenowmassage.com.
Does The NOW Massage Emeryville offer gift cards?
Yes, they offer massage gift cards that can be given as an energy shift gift.
What shopping options are available near The NOW Massage Emeryville?
Nearby shopping includes Banana Republic, Gap, The North Face Outlet, Shoe Palace, ALDO, and Sunglass Hut, all located within the Bay Street shopping center for convenient visits before or after your massage.
Are there other wellness or beauty services close to The NOW Massage Emeryville?
Yes, you can find Solé Salon and Spa for hair services, LaserAway for laser hair removal and skin care, and Bath & Body Works for beauty supplies near The NOW Massage Emeryville.
What recreational activities are near The NOW Massage Emeryville?
Nearby recreational spots include Red Door Escape Room for an escape game experience and Tipsy Putt for pub-style miniature golf and dining, perfect for a fun outing before or after your massage.
Are there any nearby medical or health service providers?
Yes, nearby medical providers include Shahbaaz Shaikh (cardiologist), Steward Cardiology Associates, Sebastian, and Jose D. Rivera-Jimenez (cardiologists).
Where can I find parking or public transit options near The NOW Massage Emeryville?
While specific parking or transit details aren't listed, The NOW Massage Emeryville is located within the popular Bay Street shopping center, which typically offers convenient parking and public transit access to assist customers in reaching the spa easily.
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