Our signature. Swedish inspired massage. Benefits: Rejuvenating. Relieves stress. Reduces anxiety. Increases well being. Total relaxation.
Brand Certified
The NOW Massage South Bay
4.9(169 reviews)
Certified by The NOW Massage South Bay • Jul 05, 2026
Business Details
710-A South Allied Way, El Segundo, CA
90245, United States
Certified by The NOW Massage South Bay • Jul 05, 2026
(310) 455-6766
Certified by The NOW Massage South Bay • Jul 05, 2026
https://www.thenowmassage.com/boutique/south-bay
Certified by The NOW Massage South Bay • Jul 05, 2026
About
Certified by The NOW Massage South Bay • Jul 05, 2026
Massage SpaSpaMassage Therapy
The NOW Massage South Bay located on South Allied Way, nestled inside The Works shopping center, offers an oasis to disconnect from the outside world and reconnect within through the healing benefits of massage therapy. We’ve reimagined the approachable luxury of a neighborhood spa with high-quality massages and custom enhancements that offer relaxation and healing.
Guests choose from 3 signature massage styles and pair their service with custom enhancements. The Swedish-inspired options include: A Therapeutic Massage, an energy-balancing Relaxation Massage, and a Sports-Inspired Massage. Add custom enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage & Gua Sha. Plus gift an energy shift with Massage Gift Cards.
Details
- Requires appointmentNot available
- Credit cardAvailable
- DebitAvailable
- Mobile paymentsAvailable
Location
Certified by The NOW Massage South Bay • Jul 05, 2026
Hours
Certified by The NOW Massage South Bay • Jul 05, 2026
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 8:00 PM
Saturday10:00 AM - 8:00 PM
Sunday10:00 AM - 6:00 PM
Products & Services
1 list · 18 items
Explore offerings from The NOW Massage South Bay on 710-A South Allied Way in El Segundo, with popular massages and enhancements available at this location.
The NOW Massage South Bay Menu
18 items
Massages
The NOW 50 Minute Massage
$135.00
Our signature. Swedish inspired massage. Benefits: Rejuvenating. Relieves stress. Reduces anxiety. Increases well being. Total relaxation.
The NOW 80 Minute Massage
$175.00
Our signature. Swedish inspired massage. Benefits: Rejuvenating. Relieves stress. Reduces anxiety. Increases well being. Total relaxation.
Body, mind and spirit. Energy balancing massage. Benefits: Calming. Deepens self awareness. Reduces emotional stress.
The Healer 50 Minute Massage
$135.00
Body, mind and spirit. Energy balancing massage. Benefits: Calming. Deepens self awareness. Reduces emotional stress.
The Healer 80 Minute Massage
$175.00
Body, mind and spirit. Energy balancing massage. Benefits: Calming. Deepens self awareness. Reduces emotional stress.
For the athlete. Sports inspired massage. Benefits: Stimulates lymphatic and circulatory systems. Improves range of motion. Reduces recovery time.
For the athlete. Sports inspired massage. Benefits: Stimulates lymphatic and circulatory systems. Improves range of motion. Reduces recovery time.
For the athlete. Sports inspired massage. Benefits: Stimulates lymphatic and circulatory systems. Improves range of motion. Reduces recovery time.
Enhancements
Body Gua Sha Enhancement
$20.00
A traditional Chinese medicine technique targeting areas with smooth Bian stone tools. Benefits: Reduces inflammation. Promotes lymphatic flow. Sculpts the skin.
Energetically cleansed, heated crystal stones ease muscle tension and restore balance. Benefits: Boosts circulation. Promotes deeper relaxation. Energy cleansing.
Deep Tissue Enhancement
$20.00
Therapeutic technique used to concentrate on specific areas of muscle tension. Benefits: Reduces muscle pain. Restores mobility. Increases vitality.
A Traditional Chinese Medicine technique that increases circulation and removes stagnation. Benefits: Immune system support, clears toxins, lymphatic detox.
Fresh Eyes Enhancement
$15.00
Soothing eye mask made with vitamins and antioxidants. Benefits: Hydrating and cooling. Reduces swelling. Anti-aging.
A cooling peppermint and warming capsicum salve, elevated with the calming benefits of broad spectrum hemp. Benefits: Calming. Reduces tension and stress. Restores tired muscles.
Herbal heat packs used on neck and back during treatment. Benefits: Increases relaxation. Decreases muscle tension. Relief from stress and anxiety.
Stimulates the scalp using organic coconut oil. Benefits: Hydrates the roots. Encourages circulation. Relaxes the mind.
Prenatal massage for expecting mothers 12+ weeks. Benefits: Eases muscle tension. Improves circulation. Reduces swelling. Promotes restful sleep.
Reviews
4.9
169 reviews
5 stars
162
4 stars
3
3 stars2
2 stars0
1 star2
- EDElan DiazJun 2, 20265.0Great front desk customer service. Skilled message therapists and very calming environment.
- KSKathy SenaFeb 12, 20265.0Naz is wonderful. Such a professional and such a friendly, caring person. I felt like she really listened to what I needed from my massage. Thank you!
- JCJames CookFeb 3, 20265.0Great experience at The NOW Massage SOUTH BAY. The space feels calm, warm, and beautifully designed. Kat was amazing, incredibly relaxing. Highly recommend.
- GGGwendolyn GaydosFeb 2, 20265.0I love the NOW, and this location specifically in South Bay / Manhattan Beach area is epic! I found them after doing a Soundbath for their members in their beautiful outdoor space last year (see me in the outdoor space in the photos). The staff and the owner, Lisa, are beyond lovely. I was greeted with a warm welcome and could have relaxed in the sitting area for a few hours with all the crystals, aromatherapy, and plants and good vibes! I walked in with severe neck, shoulder and mid-back tension, and floated out feeling like a new woman. My therapist was caring and knowledgeable. The calm ocean waves in the background, beautiful dim lighting, and heated massage table with high-end blankets transported me into the theta state with ease. I have been twice now to this location, and will definitely be back. Thank you so much ❤️
- MFMaria FrancoJan 24, 20265.0Did !!is a fantastic massage therapist; she does a spectacular job. She's always very attentive and makes sure you're comfortable. She takes her time with each area and treats you with such kindness. She's a very sweet and charismatic person. I recommend her 100%.
Frequently Asked Questions About The NOW Massage South Bay
How does The NOW differ from a traditional spa?
The NOW has reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements that offer relaxation and healing. Our goal is to offer customizable massage services without the time commitment and cost of a traditional spa.
When should I arrive for my massage?
Please aim to arrive 15 minutes prior to your scheduled massage to permit ample time for check-in. As a courtesy to other members and guests, we must start and end each massage service at the scheduled time; accordingly, we will not be able to extend the time of your service if you arrive late.
How do I book a massage?
You can schedule an appointment online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone. We also welcome walk-ins, but due to high demand, we recommend scheduling in advance.
How do I cancel a service that I’ve scheduled?
A booked massage can be canceled by logging into your account on the website, through The NOW Massage app, or by calling the boutique. Please be aware of our late cancellation policy. We respectfully request at least 12 hours notice if you need to cancel or rebook your massage appointment. We charge 50% of the reservation made to the credit card on file to compensate our staff for missed wages when there is a last minute cancellation.
What if I fail to show for a scheduled massage or arrive late?
If you miss your appointment or arrive 15 minutes past your scheduled service start time, the service is automatically canceled and the full price of the scheduled service is charged to the credit card on file. To ensure a relaxing experience, and get the full benefits of the massage, we advise guests to arrive on time (or early) for all scheduled appointments.
How can I cancel my membership?
Ritual Members can cancel their recurring dues membership at any time by providing their boutique with 30-days written notice stating the desire to cancel. You may cancel in-person at the boutique or by sending an email to the boutique where your membership was purchased. All boutique contact information can be found under the locations page on our website.
Note: In states where required by applicable law, in addition to the above, you can also choose to cancel your membership through choosing the cancellation option on your membership profile online.
How long do I have to use massage credits?
Membership credits can accrue indefinitely until a Ritual Membership is canceled. Unused massage credits will continue to accrue (i.e., roll-over month-to-month) as long as your membership remains in place. You will have 3 months from the date of cancellation to use any unused massage credits before they expire. No refunds are issued for unused credits.
Can I freeze my membership?
The freeze policy allows you to temporarily suspend your Ritual Membership in accordance with the following terms: You may freeze your membership up to three(3) months per contractual year. Please see our Terms of Service for more details.
Do you accept gift cards?
Yes, we accept gift cards for The NOW Massage services and products. Gift card terms and conditions do apply. For more details on our gift card program, please refer to our Terms of Service.
Do you permit minors to use services?
Yes, unless the state, province or territory prohibit it by law, The NOW Massage makes services available to minors between the ages of 13 and 17. Minor use of services requires the written consent of a parent or legal guardian, and additional restrictions may apply. Please see our Terms of Service for more details.
Are services and pricing subject to change?
Yes, please note that prices and services are subject to change at any time.
What if I’m not feeling well?
If you are feeling sick or unwell prior to the start of your scheduled massage, we encourage you to stay home. The NOW Massage boutique is an open-space concept and keeping guests and team members safe is everyone’s responsibility. If you begin to feel sick during your treatment, please let your Massage therapist know immediately.
What is the NOW's policy related to cell phone use at the boutique?
We aim to create a safe and relaxing environment for our members and guests. The tranquility offered within our space is paramount. Cell phones can be disruptive and are not encouraged. Although we do allow cell phones at the boutique, we require that the phones be turned off or switched to silent mode upon check-in.
Can I return purchased items?
Yes, if you’ve purchased items in a boutique, we accept returns in original condition (unused, undamaged and unopened in the original packaging) within seven days from the date of purchase. All items purchased in a boutique are only eligible for return or exchange in the same location it was purchased. Because jewelry is made-to-order, jewelry is eligible for exchange only.
If you’ve purchased items online – through The NOW’s website – we accept returns in original conditions (unused, undamaged and unopened in original packaging) provided you first obtain a return authorization number, which you can request by emailing shop@thenowmassage.com. The return authorization number must be written clearly on the outside of the box. Return and exchange shipping costs are the customer’s responsibility and the original shipping charge is nonrefundable.
What types of massage services does The NOW Massage South Bay offer?
The NOW Massage South Bay offers three signature Swedish-inspired massage styles: Therapeutic Massage, Relaxation Massage, and Sports-Inspired Massage, with optional custom enhancements like Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha.
Where is The NOW Massage South Bay located?
It is located at 710-A South Allied Way, inside The Works shopping center in El Segundo, CA 90245.
What are the operating hours for The NOW Massage South Bay?
The spa is open Monday through Saturday from 10:00 AM to 8:00 PM, and Sunday from 10:00 AM to 6:00 PM.
How can I contact The NOW Massage South Bay to book an appointment?
You can call them at +1 310-455-6766 or visit their website at https://thenowmassage.com/south-bay/.
Can I purchase gift cards at The NOW Massage South Bay?
Yes, Massage Gift Cards are available to gift an energy shift to loved ones.
Which nearby places can I visit for food before or after my massage appointment at The NOW Massage South Bay?
Nearby dining options include La Sirena Grill for Mexican cuisine, Soom Soom Fresh Mediterranean, The Counter for burgers, and California Fish Grill for seafood.
Are there any fitness or wellness centers near The NOW Massage South Bay?
Yes, StretchLab and Barry's South Bay gyms are nearby, perfect spots to complement your massage therapy with movement and exercise.
Where is The NOW Massage South Bay located within the shopping area?
It is situated inside The Works shopping center on South Allied Way, making it easy to combine your visit with shopping or dining.
Are there any nearby places for a sweet treat after your massage?
Yes, you can stop by SweetXO ice cream shop or Pinkberry frozen yoghurt shop, both close to The NOW Massage South Bay.
Does The NOW Massage South Bay offer any relaxation enhancements during massages?
Yes, the spa offers enhancements such as Gliding Cupping, Herbal Heat Therapy, Crystal Hot Stones, Deep Tissue Massage, and Gua Sha to enhance relaxation and healing.
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