Ruidoso Ford has proudly served New Mexico drivers since 1988 with a customer-first approach backed by numerous local honors and Ford Motor Company’s President’s Award. As a trustworthy Ford dealership in Ruidoso, NM, we make it easy to shop a great selection of new Ford favorites like the F-150, Explorer, Escape and Bronco models, plus dependable pre-owned vehicles from Ford and other brands. Our award-winning team has been voted Best Customer Service and Best Automotive Repair, as well as Best Auto Dealer and Best Place to Work by the Ruidoso News. Additionally, every new or used car purchase comes with Free Lifetime Maintenance covering oil changes, safety inspections and tire inspections, plus a free car wash with each service visit. With Mobile Service, free pickup and delivery and a deep commitment to community involvement, we’re here to support you long after the initial sale.
Was on vacation in Ruidoso and thought I possibly had a knot on one of my tires. Called Ruidoso Ford to see if they could check my tires out. Service department said earliest they could check my tires would be in 4 Days. Needless to say I’ll never bother them again.
SD
Steven Duran
Jun 20, 2026
5.0
Excellent service and a great unexpected truck washing. Thank y’all!
LO
Luc Ortega
Jun 3, 2026
5.0
I had an excellent car-buying experience. Everyone was friendly, professional, and courteous throughout the entire process. The transaction was smooth, straightforward, and stress-free from start to finish.
What really stood out was their outstanding customer service. Since I didn’t have transportation to Ruidoso, they went above and beyond by arranging to pick me up, which made the experience even more convenient and enjoyable. Their willingness to help and attention to detail truly exceeded my expectations.
I highly recommend them to anyone looking for a hassle-free vehicle purchase and exceptional customer service
BG
Bill Grizzle
Jun 2, 2026
5.0
Best Ford place I have ever been to. My van had starting problems. It was hard to figure out what was stopping the ignition from starting and they had to try fuses, pcm, battery, and all connections until they found it. They kept me updated, drove me home, and then told me it was under warranty. Thanks Ford Ruidoso.
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