Last weekend we brought a vintage VC to the boutique for a resizing request, and I am so disappointed to say this is our worst experience, in a consistent downtrend in VC Toronto. The staff couldn’t even do a proper welcome, told us the bracelet is pure gold, even the service center isn’t capable of adjusting it, then suggested us to go to a goldsmith, or NY branch???
That’s the equivalent of Bentley saying they don’t know how to fix their Blower, please go to Bob the mechanic, if you’re not buying 2026 catalog you don’t matter.
Another feedback, for Richemont as a whole, not this boutique in particular, on staff training. If they act like jewellery salesman and service clients like Service Ontario, something is fundamentally wrong.
Your core client base is an intellectual bunch, people who value history, tradition, handcraft, movement technicality. Equip your staff to be brand ambassadors, to educate, to inspire at every interaction, to make people who own anything in your 270 years catalog feel proud and even more invested in the brand. Stop pushing the latest shiniest stuff at the expense of brand equity.
Lastly, sparkling water & pastries are very cheap and tax expandable, rain it down your visitors to warm greetings and sale leads. Collaborate with a wine bar or cigar lounge to do quarterly collector meet ups, brand seminars, sponsorships, bring more attention, stir up conversation, create desires…
Try something before you write off Canada as an underperformed market