Here’s the situation. My iPhone suddenly became stuck on the recovery screen and would not start normally. I tried restarting it multiple times and followed troubleshooting steps I found online, but nothing worked. I eventually contacted Apple Support because I needed help getting my phone working again.
During the call, the Apple specialist gave me the option to “Update” or “Restore.” I specifically asked if Restore would erase anything from my phone, because I was worried about losing my data. He told me NO.
I trusted that answer, followed his instructions, and my entire phone was erased, including photos and memories from the past decade. Everything WAS GONE.
I am absolutely furious. This isn’t a case of me blindly clicking something. I ASKED. I asked the exact question that should have been answered correctly before I was told to proceed.
If I had been properly informed that Restore would erase my data, I would NEVER have done it. Years of irreplaceable memories are now gone because I followed incorrect instructions from someone representing Apple Support. Completely unacceptable.
Racist Behaviour by Apple employee
I bought new iphone 18 pro max around 1:30pm on sep 21,2026 and i was sitting on the table and the employee going to assist us, never came to us and when we asked something, he/she replied very arrogantly and when again later i asked something ,he/she rolled the eyes and not even once came to us and ask do you need any help.
Is it kind of behaviour acceptable for Apple? Is it your customer service, I am gonna bring this issue up to whatever i can take.
The description of the employee is asian and with eye glasses.
PA
Pranika Abrol
Sep 20, 2026
Very disappointing experience after spending $1,900 on an iPhone 18 Pro Max
I purchased an iPhone 18 Pro Max from the Apple Store at Southgate Centre on September 18 around 7:00 PM. After spending almost $1,900 on a brand-new phone, I was extremely disappointed to notice physical damage/scratches on the device the next morning.
I had barely used the phone and had only owned it for a few hours. I immediately went back to the store the next morning to explain the situation. At first, I was told that the phone could be returned, but when the manager came over, the situation changed. She acknowledged that the phone had physical damage, but the way she spoke to me was rude and completely unexpected.
I understand that Apple has policies regarding physical damage, but after spending $1,900 on what I believed was a brand-new device, I expected better customer service, understanding, and professionalism—especially since I reported the issue almost immediately.
This was a very disappointing experience, and I honestly did not expect to be treated this way at an Apple Store. I hope Apple looks into this situation and improves how these concerns are handled.
Went to this Apple location on September 11th 2026.
Truly some of the worst service I’ve ever had.
I went in because my Apple Watch was broken and I was hoping to have them look at it to see if it was fixable or if I needed a new one. But his service was great, (I wish I could remember my techs name) he determined it couldn’t be fixed and pass me off to the sales team. This is where things went south.
The sales associate told me they were sold out of bands so they couldn’t sell me a watch when I pushed back asking why he found they did have some bands in stock but only the most expensive one. He then asked if I wanted to talk to a manger. The manger came out rude, and defence. The manger kept telling me it was just Apples policy to not sell a watch without a band. After going back and fourth for a bit he put his hands up and in a very rude “well I don’t know what you want I’m not going to sell you a watch today” with his hand up in my face.
After this interaction I immediately called Apple to get a clarification on their policy. To which Apple Canadas sales team told me no the manger understood the policy wrong or was just downright not following it. They should have been able to sell me a watch face without a band. So they were also confused why I was refused the sale.
If it was not for the Apples sales department that I called I would have been done with Apple due to this experience.
I went to another Apple Store location and they got me set up with a new Apple Watch, that they sold me with no band, so it is possible.
SM
Sage Matthew
Sep 10, 2026
I’m very disappointed with the customer service we received at the Apple Store.
We came to the store to purchase an AirTag, and while we were waiting for assistance, the clerk was standing in front of us chatting with two of her colleagues. We were clearly waiting to be helped, but instead of acknowledging us or assisting us first, she continued her conversation with her coworkers.
As a customer, it made us feel like we were not important and that her conversation with her colleagues was more of a priority than helping us. Even if she needed to speak with her coworkers, a simple acknowledgment such as “I’ll be with you shortly” would have made a big difference.
We chose to shop at the Apple Store because we expect a certain level of professionalism and customer service. Unfortunately, this experience left us feeling ignored and unappreciated as customers.
I hope Apple takes this feedback seriously and reminds staff that customers should feel welcomed, acknowledged, and respected when they come into the store. I asked her Name and she said Nancy she has long hair slim built and of middle eastern or Indian descents. You can check the video in case she did not give her actual name. As a long time Apple customer hope it won’t happen again it doesn’t represent Apple’s Values.