DIOR

Reseñas

• DD

  Dawnett Don

  6 days ago
  1.0
  Customer service is terrible the WORST I ever experience in over 50yrs of my LIFE I will never go back to that store I didn't know money only shows on some people
• TE

  Tysheen Edwards

  Aug 2, 2026
  1.0
  My wife and I visited the Dior store in SoHo because I wanted to surprise her with a new pair of slides for her birthday. We found a pair we liked and even had a few questions about other styles we didn’t see on display. Unfortunately, we stood in the store for about 15 minutes without anyone greeting us or asking if we needed assistance. During that time, we were the only Black couple in the store. What made the experience especially disappointing was that when a group of white customers walked in, they were immediately greeted and asked if they needed help. Whether intentional or not, the difference in treatment was hard to ignore. As customers looking to make a purchase, we expected the same level of service and respect as everyone else. Instead, we felt overlooked and unwelcome. Luxury shopping should be about making every customer feel valued, regardless of their race or appearance. Sadly, that was not our experience at this location, and because of it, we chose to take our business elsewhere.
• KM

  Kristina M

  May 31, 2026
  2.0
  I am extremely disappointed with my experience at the Dior Soho boutique. I visited the store regarding a delayed shoe order that I had been waiting for over 10 days. During that visit, I met a manager named Paul. I showed him a limited-edition bag that I wanted to purchase, and since I could not take it that day, I specifically asked him if he could hold it for me until Sunday. He assured me that the bag would be held for me and ordered it for me. When I returned on Sunday to purchase the bag, I was informed that it had been sold to another client. What is most disappointing is not that the bag was unavailable, but that a direct promise made by a manager was not honored. As a customer of a luxury brand, I expect reliability, professionalism, and respect for commitments made by store management. After waiting over 10 days for my shoe order and then experiencing this situation, I left feeling frustrated and undervalued as a customer. I hope Dior Soho will take customer commitments more seriously in the future.
• GV

  Gia Vigile

  Apr 6, 2026
  1.0
  Dior is no longer the brand it once was. What used to represent craftsmanship, reliability, and a standard you could stand behind now feels like a shell of that legacy. Today, it feels like the priority has shifted away from quality and toward maximizing profit at the expense of the customer. The materials no longer reflect durability, the construction is no longer built to last, and the overall experience does not justify the premium pricing. I spent $2500 on a pair of sneakers that I owned for only a few months before they began to fail at the seams, leaking a yellow glue-like substance. For a brand operating at this level, that is completely unacceptable. Even more disappointing is the lack of accountability when raising concerns about a faulty product. There was no meaningful ownership, no resolution that matched the severity of the issue, and certainly no sense that the customer experience mattered. Brands like this used to provide a sense of security in your purchase—confidence that you were investing in something that would last. That trust has eroded. Instead, it now feels like customers are left absorbing the risk while the brand distances itself from responsibility once the sale is complete. Customer service was equally underwhelming. At times, the level of care felt below what I’ve experienced in far less premium environments. For comparison, I recently had a similar quality concern with Cartier, and their approach to customer service felt far more professional, attentive, and reliable. That kind of consistency and respect for the customer is what luxury should look like. Overall, this experience reflects a broader issue: when a brand’s identity becomes more about image than substance, the customer ultimately pays the price—literally and figuratively.
• SS

  Sarah Sonenberg

  Mar 30, 2026
  5.0
  Kind attentive and friendly sales associates at this location! Had a wonderful shopping experience