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Natalie Atallah
Jun 23, 2026
Stopped by today to look at some watches for my husband. The sales rep helping us was Allie, she started off nice but as we began to ask more questions about the brand and different watches she became arrogant. We were very interested in a chronograph but then came the insult, she pointed at my sons watch and said we are not Rolex we don’t sell $10,000 watches we sell $40,000 watches just so you know. Keep in mind my sons is 21 wearing a Rolex which is pretty significant and for her to point at his watch we felt it was an insult. She was basically saying don’t waste my time if you can’t pay for it.
Brought a buyer to Audemars Piguet at South Coast Plaza following the close of escrow on a Laguna Beach bluff home — we'd planned a proper celebration. AP is in a class of its own in the watch world, and this boutique does the brand full justice. The space is elegant and minimal, letting the watches speak for themselves. The staff were deeply knowledgeable without being in the slightest bit condescending — they took real time with us, explaining the history of the Royal Oak and the technical achievements behind each piece. My client settled on a Royal Oak Selfwinding that he will wear for decades. As a luxury real estate broker regularly working with discerning buyers throughout Orange County, Audemars Piguet at South Coast Plaza is a destination I return to again and again. Exceptional in every respect.
CS
Chris Suhoza
Mar 29, 2026
Poor experience and arrogant staff. Do not recommend unless you like to be patronized and waste valuable time.
Ally delivered a truly exceptional boutique experience. Having previously worked with her on my Code 11.59, which was thoughtfully arranged and delivered to me. I already held her in the highest regard, and she exceeded expectations once again. Her professionalism, composure, and genuine attentiveness set her apart. By taking the time to understand my family and the values important to me, she elevated the Royal Oak acquisition into something deeply personal and memorable. Without question, this was the finest watch buying experience I’ve had.
TB
Travis Benzing
Nov 18, 2023
Asked if it was ok for a walk in appointment, front desk gentleman said of course. Was seated with a lady who asked who my sales associate was, told her it was her. She then took down my phone number and told me that I would need to setup an appointment. Not the best way to treat a potential client.