A Masterpiece – Just Not in the Way They Intended
In December 2019, I treated myself to a lifelong dream: an IWC Top Gun Ref. 389101, purchased at the IWC Boutique in Schaffhausen, for the modest sum of CHF 8,200. A watch built to embody Swiss precision, engineering excellence, and reliability. What followed was five years of disappointment, delivered with the kind of consistency the chronograph itself could never manage.
Shortly after purchase, the chronograph began misbehaving, starting occasionally, stopping after a minute or two, or simply refusing to engage altogether. I returned to the boutique in Schaffhausen. A watchmaker opened the case, declared a spring had been slightly bent. He “fixed” it, and sent me on my way with the assurance that the issue would be resolved. However, the chronograph continued its erratic performance for the next five years, and I, in a moment of naivety I won’t repeat, quietly accepted this. For an CHF 8,200 watch.
The story's latest chapter arrived without warning and, crucially, without any external force whatsoever. The chronograph pusher simply fell off. Not after a drop, not after sports, it just fell off. Luckily I found the tiny component on the office floor, and made my way to the IWC Boutique in Zurich, requesting repair of the fugitive pusher and, finally, a proper fix for the chronograph that had never worked since day one.
The response was a masterclass in creative accounting: a quote for CHF 980, covering both issues, with the explanation that the pusher had failed due to "external influence" and therefore the entire repair fell outside warranty coverage. The warranty, I should mention, that runs until December 2027. That figure also does not account for the time and effort of driving there, dropping it off, and returning to collect it, all to pay for a problem that was never mine to begin with.
In summary, IWC sold me a watch with a chronograph that never worked, made one unsuccessful repair attempt, left the problem unresolved for five years, and now, with a straight face and an invoice, suggests the fault lies with me. One must admire the audacity, really. It takes a special kind of confidence to charge a customer for a problem they never solved in the first place.
Swiss quality.
Or so the website claims.