Best Western welcomes you to the Premier life. At the Best Western Premier Herald Square, our biggest priority is leaving a lasting impression, long after you check out. You’ll notice our Premier’s distinct style the minute you walk in. Our elegant hotel offers the highest quality amenities and service, sure to win over even the most refined traveler’s favor. Located in New York,NY the Premier lifestyle comes with a fully equipped fitness room for the active traveler, an exquisite on-site dining experience for the culinary aficionado, and ample amounts of meeting space suited to accommodate any large gathering.
Customers consistently praised the staff for their friendliness, helpfulness, and exceptional service, with particular mentions of employees like Misba, Mina, and Pathik Patel.
Location
The hotel is well-located near Times Square and other major attractions, making it convenient for guests to explore the city.
Cleanliness
Many reviews highlighted the cleanliness of the rooms and common areas, contributing to a comfortable stay.
Room Size
Several guests noted that while the rooms were clean and well-appointed, they were also small, which is typical for NYC hotels.
Breakfast Service
The breakfast service received positive feedback, particularly for the quality of food and the efforts of staff like Hayde.
BO
Bedri Orhon
2 days ago
5.0
Rooms are clean, service is very satisfactory. Especially Misba and Mina helped a lot during check in and check out and they always did their best for our convenience. I strongly recommend this hotel for your New York visits.
GG
G.2.the.P
4 days ago
5.0
Misba was the most helpful employee! A quality room to use as a base for sleeping and relaxing after days exploring NY. Excellent central location a block or so from Empire State building and subway stations to everywhere else. Room was comfortable, reasonably quiet and amenities were good 👍 would stay again.
AS
Andrew Schaefer
Nov 12, 2025
5.0
I have stayed in numerous hotels in the Herald Square area, and I think of all of them, this one was my favorite! Everything was super smooth from check in to check out. The room itself was clean, relatively spacious for Manhattan, quiet and comfortable. Laxmi at the front desk was very sweet, personable, helpful and welcoming, I really appreciated her kindness and hospitality.
EG
Eliana Garcia
Nov 5, 2025
5.0
Mi estadia en el hotel fue excelente. La ubicación es ideal, en downtown Manhattan, cerca de todos los puntos de interés, estaciones de subte. La habitación era amplia y cómoda, y el baño también muy espacioso. Tienen un bar en la planta baja donde sirven desayunos y la comida es muy buena.
Lo que realmente hizo la diferencia fue la atención del personal. Todos fueron increíblemente amables, atentos y siempre dispuestos a ayudar ante cualquier consulta, inquietud o problema. Se nota que priorizan mucho que los huéspedes estén cómodos.
Volveria sin duda.
SD
Seth Decker
Nov 4, 2025
5.0
Our last hotel cancelled on us so we had to find another one quickly because of the Marathon and are so happy BW Premier at Harold Square came up. The front desk and management were so nice and personable. They took the time to talk with us about the marathon and plans for afterward. The hotel is an easy walk from time square but far enough to avoid all the noise. There are plenty of good restaurant around and the room was cozy with great amenities. Would love to stay here again.
Frequently Asked Questions About Best Western Premier Herald Square
What is the address of Best Western Premier Herald Square?
The hotel is located at 50 W 36th St, New York, NY 10018-8029, USA.
Is there a fitness center available at Best Western Premier Herald Square?
Yes, the hotel offers a fully equipped fitness center for guests.
Does Best Western Premier Herald Square have a bar and restaurant?
Yes, the hotel features a bar and an on-site restaurant for dining.
Is the property smoke-free at Best Western Premier Herald Square?
Yes, Best Western Premier Herald Square is a smoke-free property.
Is Wi-Fi available at the hotel?
Yes, free Wi-Fi is available throughout the hotel.
What are the hotel’s operating hours?
The hotel operates 24 hours a day, every day of the week.
Are there any special promotions offered by Best Western Premier Herald Square?
Yes, you can stay 2 nights and receive a $50 Best Western Gift Card as a special offer.
How can I contact Best Western Premier Herald Square by phone or fax?
You can call the hotel at +1 212-776-1024 or send a fax to +1 212-239-6727.
What nearby attractions can guests visit near Best Western Premier Herald Square?
Guests can explore several nearby American restaurants, including Trademark Taste & Grind and Latin American cuisine at Tio Pio West, which are great dining options before or after your stay.
How can nearby restaurants like Trademark Taste & Grind and Tio Pio West enhance my experience during my stay?
These nearby restaurants provide excellent American and Latin American dining experiences conveniently close to the hotel, ideal for guests looking to enjoy local cuisine.
Are there any public transit or travel services near Best Western Premier Herald Square to help me get around New York?
While specific transit stations are not listed, the hotel is centrally located in New York City’s Herald Square, making many transit options accessible for exploring the city.