Best Western welcomes you to the Premier life. At the Best Western Premier Herald Square, our biggest priority is leaving a lasting impression, long after you check out. You’ll notice our Premier’s distinct style the minute you walk in. Our elegant hotel offers the highest quality amenities and service, sure to win over even the most refined traveler’s favor. Located in New York,NY the Premier lifestyle comes with a fully equipped fitness room for the active traveler, an exquisite on-site dining experience for the culinary aficionado, and ample amounts of meeting space suited to accommodate any large gathering.
Customers consistently praised the staff for their friendliness, helpfulness, and exceptional service, particularly highlighting employees like Misba and Pathik.
Location
The hotel is well-located near major attractions like Times Square and the Empire State Building, making it convenient for guests to explore the city.
Cleanliness
Many reviews noted that the rooms were clean and well-maintained, contributing to a positive overall experience.
Room Size
While some guests found the rooms small, many appreciated the comfort and amenities provided, especially for the price in Manhattan.
Value for Money
Guests felt that the hotel offered good value for the price, especially considering its location and quality of service.
AY
Amy Yager
5 days ago
5.0
We got to the BWP early from our flight and got a room around noon which was awesome! Kushi at the front desk was very friendly and helped us get what we needed. Room is small but not bad for two people. Shower is nice, good pressure. Location is great, short walk to Times Square lots of good food and atmosphere in the area!
AF
Alex Fodor
Dec 4, 2025
5.0
Soggiorno impeccabile di 6 notti al Best Western Premier Herald Square. La location è il punto di forza assoluto: comodissimo per la metro e per visitare ogni angolo della città. Camera confortevole con due letti comodissimi. Appena arrivato, il receptionist mi ha fornito una lista utilissima di consigli sulla zona, che mi è stata d'aiuto per tutto il soggiorno. Personale sempre disponibile e sorridente. Rapporto qualità-prezzo eccezionale per Manhattan. Esperienza più che positiva.
SL
Sara L
Dec 2, 2025
5.0
Amazing, amazing stay! The room was clean and neat with a view of the empire state building. The location is so convenient (bagels next door are tasty) but most of all the service was so welcoming and wonderful. We were treated so kindly at reception and they really made our holiday extra special. Thank you so much for creating a dear memory.
KP
Kshitij Pathak
Nov 30, 2025
5.0
We stayed at BWP for four nights around thanksgiving during our trip to NYC. Firstly the location is absolutely fantastic if you want to catch the Macy’s Parade! The location is perfect for shopping, for great nearby food options and overall connectivity to all parts of Manhattan.
The staff of BWP, very warm, responsive and their hospitality would be the reason we would choose this place again for our next trip! Special shoutout to Mr. Prathik Patel at the front desk for being absolutely amazing host to all guests alike!
The rooms are spacious in comparison to some of the hotels we had stayed at in NYC and with no resort fees besides the security deposit makes this a no brainer of a deal!! Highly recommend BWP!
KM
Kassandra Melendez
Nov 27, 2025
5.0
This was my first time in nyc so trying to choose an affordable yet nice place to stay was nerve wracking. However I couldn’t have made a better choice !! Perfect area , very clean room , AMAZING AND KIND STAFF !! Shout out to Mina and Mohammad at the front desk , they made me and my friend feel at home:) Every night my friend and I got back from exploring and venturing out we were welcome back with our room tidied up and extra clean towels. I have no complaints about this hotel , ac worked well , comfortable bed , shower wastes no time getting the hot water going and overall very clean.As for the area it’s in it was absolutely perfect you get a nice view of the city , plus great Korean food to the left and an awesome bagel spot to the right. You’ll be at a good walking distances from the New York Public Library, Times Square , Central Park , Rockefeller center , Grand Central station list goes on. If this is your first time coming to New York City this area and hotel will grant you the experience and ambiance you are hoping for. Will be staying here again when I come back !
Frequently Asked Questions About Best Western Premier Herald Square
What is the address of Best Western Premier Herald Square?
The hotel is located at 50 W 36th St, New York, NY 10018-8029, USA.
Is there a fitness center available at Best Western Premier Herald Square?
Yes, the hotel offers a fully equipped fitness center for guests.
Does Best Western Premier Herald Square have a bar and restaurant?
Yes, the hotel features a bar and an on-site restaurant for dining.
Is the property smoke-free at Best Western Premier Herald Square?
Yes, Best Western Premier Herald Square is a smoke-free property.
Is Wi-Fi available at the hotel?
Yes, free Wi-Fi is available throughout the hotel.
What are the hotel’s operating hours?
The hotel operates 24 hours a day, every day of the week.
Are there any special promotions offered by Best Western Premier Herald Square?
Yes, you can stay 2 nights and receive a $50 Best Western Gift Card as a special offer.
How can I contact Best Western Premier Herald Square by phone or fax?
You can call the hotel at +1 212-776-1024 or send a fax to +1 212-239-6727.
What nearby attractions can guests visit near Best Western Premier Herald Square?
Guests can explore several nearby American restaurants, including Trademark Taste & Grind and Latin American cuisine at Tio Pio West, which are great dining options before or after your stay.
How can nearby restaurants like Trademark Taste & Grind and Tio Pio West enhance my experience during my stay?
These nearby restaurants provide excellent American and Latin American dining experiences conveniently close to the hotel, ideal for guests looking to enjoy local cuisine.
Are there any public transit or travel services near Best Western Premier Herald Square to help me get around New York?
While specific transit stations are not listed, the hotel is centrally located in New York City’s Herald Square, making many transit options accessible for exploring the city.