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Tourist AttractionsEvent VenueChildren's Party ServiceIndoor PlaygroundToy Store
LEGOLAND® Discovery Center is the ultimate indoor LEGO® playground at American Dream! The indoor LEGO attraction is a 3 hour play experience featuring a LEGO-themed train ride, 4D cinema, Miniland (a LEGO re-creation of New York and New Jersey’s most popular landmarks) plus several themed interactive build and play zones. Inspire the imaginations of children ages 3-10 with the endless possibilities of LEGO!
Details
- RestroomAvailable
- Onsite servicesAvailable
- Free parking garageAvailable
- Welcomes familiesAvailable
Location
LEGOLAND® Discovery Center New Jersey
1 American Dream Way, East Rutherford, NJ
07073, United States
Hours
Reviews
4.1
1,189 reviews
5 stars
675
4 stars
219
3 stars
115
2 stars
70
1 star
110
What are people saying?
AI-generated from recent customer reviews
Staff Quality
Many reviews praised the friendly and helpful staff, particularly mentioning specific employees who enhanced the experience.
Child Engagement
The center is generally well-received for keeping children entertained with various building activities and attractions.
Value for Money
Several customers expressed dissatisfaction with the pricing, feeling that the experience did not justify the cost, especially for adults.
Cleanliness and Organization
While some reviews noted cleanliness, others pointed out disorganization and missing pieces in building kits, affecting the overall experience.
Customer Service Issues
Numerous complaints were made regarding poor customer service, particularly in handling inquiries and issues during visits.
- VSVinay S. Shah2 days ago1.0The bathrooms are disgusting! They don't clean them, my kids asked to wear a diaper and they don't wear diapers anymore. Please stay away from this place. The sad part is there is no re-entry.
- SCSantos C.4 days ago5.0I had a great experience here. If you are a LEGO fan this is the place to visit. So many selections to choose from.
- CDCynthia DuranNov 9, 20251.0I’m giving this a one star only because of the treatment. My boyfriend and I are on vacation and we are Lego fanatics. We purchased our tickets nearly $82 for an experience. We were even let into the elevator and as we were heading toward the Lego section this small girl with frizzy wavy/curly hair was yelling at us pointing at the very obvious location of the aquarium. I said I’m walking closer so she can stop yelling because who yells at customers like they’re incompetent? She explains that we can’t go in because we don’t have a child with us. Okay understandable however no one said anything at the entrance, nor did it say anything on the screen when purchasing the tickets. We asked for a full refund which did get processed. The girl was so demeaning and it even made us uncomfortable the way she treated us. Overall sucked. Kids would have fun but there should be more transparency in admission and better training to your employees to not treat people like creeps.
- MLMatthew LyonsNov 8, 20255.0This is the biggest Legoland I've seen in a long time. If you're looking for something unique or hard to find, I'm sure it's here!
- TPThai PhamNov 2, 20254.0Good for a group of kids or some solo play for sure. If your kids love legos and building, they’ll never want to leave. The 4d movie was entertaining. Daughter stepped on a broken tiewrap in the soft play tunnel that pierced her pretty good. Outside of that, the workers were friendly and it was a good time. Lots of tires and wheels missing from building kits though. Lots of ramps and race type tracks but not a lot of wheels to build a car when we went.
Frequently Asked Questions About LEGOLAND® Discovery Center New Jersey
What is LEGOLAND® Discovery Center New Jersey and what can I expect?
LEGOLAND® Discovery Center New Jersey is an indoor LEGO® playground at American Dream featuring a LEGO-themed train ride, 4D cinema, Miniland with LEGO recreations of NYC and NJ landmarks, and interactive build and play zones for children aged 3-10.
Where is LEGOLAND® Discovery Center New Jersey located?
It is located at 1 American Dream Way, Suite A (Upper Level), East Rutherford, NJ 07073, inside the American Dream Mall.
What are the operating hours for LEGOLAND® Discovery Center New Jersey?
It is open Monday through Friday from 10:00 AM to 5:30 PM, Saturdays from 10:00 AM to 7:00 PM, and Sundays from 10:00 AM to 6:30 PM.
What types of products and services does LEGOLAND® Discovery Center New Jersey offer?
They offer LEGO® merchandise, admission tickets, activity packs, annual passes, birthday parties, and a virtual reality experience.
Is LEGOLAND® Discovery Center New Jersey accessible and family-friendly?
Yes, it has wheelchair-accessible entrances and parking, welcomes families and children, provides restroom facilities, and has dedicated play areas.
What are the accepted payment options at LEGOLAND® Discovery Center New Jersey?
They accept American Express, Android Pay, Apple Pay, Discover, MasterCard, and Visa.
How can I contact LEGOLAND® Discovery Center New Jersey?
You can reach them by phone at +1 551-234-6381 or email NewJersey@LEGOLANDDiscoveryCenter.com.
Are there any nearby attractions to visit along with LEGOLAND® Discovery Center New Jersey?
Yes, nearby attractions include SEA LIFE New Jersey Aquarium and the TiLT Museum, offering more family-friendly entertainment options within the American Dream Mall area.
What dining options are available near LEGOLAND® Discovery Center New Jersey?
Nearby dining options include Marcus Live Bar & Grille, Jollibee, Chickies, Five Guys, Dunkin', and Charley's Philly Steaks, perfect for a meal or snack before or after your visit.
Where can I shop for clothing and other items near LEGOLAND® Discovery Center New Jersey?
You can visit stores like Canada Goose East Rutherford, Alexander Wang, American Eagle & Aerie Store, Bath & Body Works, Sephora, Victoria's Secret American, BALENCIAGA, and Foot Locker within the American Dream Mall.