LEGOLAND® Discovery Center New Jersey

4.1
1227 reviews

About

Tourist AttractionsEvent VenueChildren's Party ServiceIndoor PlaygroundToy StoreMerlin Entertainments
LEGOLAND® Discovery Center is the ultimate indoor LEGO® playground at American Dream! The indoor LEGO attraction is a 3 hour play experience featuring a LEGO-themed train ride, 4D cinema, Miniland (a LEGO re-creation of New York and New Jersey’s most popular landmarks) plus several themed interactive build and play zones. Inspire the imaginations of children ages 3-10 with the endless possibilities of LEGO!

Details

  • RestroomAvailable
  • Onsite servicesAvailable
  • Free parking garageAvailable
  • Welcomes familiesAvailable

Location

LEGOLAND® Discovery Center New Jersey
1 American Dream Way, East Rutherford, NJ
07073, United States

Hours

Reviews

4.1
1,227 reviews
5 stars
695
4 stars
225
3 stars
119
2 stars
73
1 star
115

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers reported poor and rude interactions with staff, leading to a negative experience.

Value for Money

Several reviews indicated that the experience did not justify the high ticket prices, with many feeling it was overpriced for the offerings.

Activities for Kids

While younger children enjoyed the building and play areas, older kids found the attractions lacking and often got bored quickly.

Cleanliness and Maintenance

Multiple reviews highlighted issues with cleanliness, particularly in restrooms, and broken or missing interactive exhibits.

Positive Experiences

Despite the negatives, some customers had enjoyable experiences, particularly praising specific staff members and the overall fun for younger children.
  • JJ
    JC
    2 days ago
    4.0
    Took my nieces and nephews here it’s cool don’t get me wrong but it’s more for like toddlers and little kids in my opinion ( kids under 12) would enjoy it more regarding the activities but my preteen / teen nieces and nephews were impressed with the Lego replicas of the Colgate clock (being from Jersey city the clock was my favorite!) and MetLife stadium ( I wonder how long it took them to build these replicas) but find parking was confusing to this mall in general. For Me it was a one and done type of adventure. The staff was nice as well God bless 💛
  • JH
    Jennifer Henry
    3 days ago
    1.0
    There’s nothing to do here except for 1 pointless ride- not a thrills ride but like a sit and watch some screens ride. There’s a playpen with no limit to how many kids can go in and nobody supervising. I should’ve known something was wrong with how many ‘no refunds’ signs there were because literally you will desire a refund. There’s countless other things to do just skip it.
  • MS
    Michael Spiros
    Jan 1, 2026
    5.0
    Fun Legoland Discovery Center located in the American Dream Mall. About 5 or 6 cool activity areas, great for Lego lovers. Only one "ride" though, however, there is a cool NYC themed mini land area, and lots of building opportunities. Also has a free master builder class every 30-minutes or so, though you can't keep the build after you finish. Does have mini-fig trading, but very limited pop-badge earning opportunities. It's right next to the Sea-Life which is also fun for kids in additional to the Discovery Center.
  • PR
    Park Residence
    Dec 31, 2025
    1.0
    Waited on the line for the ride at the entrance with our toddler for around 10 minutes. When it was our turn, the girl working the front turned us away saying they were doing maintenance. Came back later, as our kid really wanted to. We waited 15 minutes and when it was our turn, that girl once again turned us away due to the fire alarm. I told her that this was our second time waiting and getting turned away once it was our turn. She specifically promised me that we would not have to wait a third time and that she would let us go to the front of the line when we came back. When we came back, she was super rude and walked away from us when we asked to go to the front. When I confronted her again given her word to me, she told me to ask every customer if I can cut them. Obviously, I am not going to do that and she knew that, so we waited on line for a third time for about 10-15 minutes. And by the stroke of luck, we actually got to go on this time after wasting nearly an hour on line, RIDICULOUS. Moreover, the star thing on the ride was broken. What horrible customer service. Don’t bother going here, the workers hate their jobs and power trip that only ends up hurting our kids.
  • KF
    Krissi Faith
    Dec 29, 2025
    5.0
    ** PLEASE LIKE & SHARE OUR REVIEWS ** Felt it necessary to create a massive review of this space because we went not expecting much. We were surprised at how huge this facility is and with all the various centers, playgrounds, & activities they had. *** If you have a GO CITY PASS, skip the kiosks and go straight to the elevators. Your GO City Pass should include the lanyard Activity Pack. If they do not give one to you, show them the GO City info. *** Def : 1. See a 4-D at the theater, 2. Rob a bank (not a real one), 3. Laser Game Ride 4. Building workshop class All the rest is a huge free for all! We visited with our city pass and were given lanyards to unwrap and collect press stamps at each section. One of the stamps in Build a Duck didn't work but all the rest did. They have a pressed penny machine for $1 each. There are photo ops ALL THROUGHOUT. The staff handed us a photo card and we were able to text our pics to each other to download. Each section also has a qr scan that provides a fun photo backdrop as well. We had so much fun! There are hand sanitizers throughout, restrooms, cafe (very reasonably priced) & the staff was so amazing! There are a few exhibits that glow after so many minutes because the lights dim. The ride near the entrance keeps a score and can sit 6 people (4 comfortably). It created a fun family competition. Could easily spend 3-5 hours here. There is an option to pay $30 extra to become an annual member and with that comes added perks like discounts on food purchases. About every 30 minutes there will be a new 4D movie in the cinema. Each hour or so, they have a lego building class workshop where kids learn to build some cute little projects. Just overall a wonderful experience! Highly, highly recommend! Wish we had one of these in Florida.

Frequently Asked Questions About LEGOLAND® Discovery Center New Jersey

What is LEGOLAND® Discovery Center New Jersey and what can I expect?

LEGOLAND® Discovery Center New Jersey is an indoor LEGO® playground at American Dream featuring a LEGO-themed train ride, 4D cinema, Miniland with LEGO recreations of NYC and NJ landmarks, and interactive build and play zones for children aged 3-10.

Where is LEGOLAND® Discovery Center New Jersey located?

It is located at 1 American Dream Way, Suite A (Upper Level), East Rutherford, NJ 07073, inside the American Dream Mall.