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Cadbury World

4.2
(23,935 reviews)

Business Details

Cadbury World, Birmingham, BIR
B30 1JR, United Kingdom
+44 1218 289300
http://www.cadburyworld.co.uk

About

Tourist AttractionsChocolate ShopMerlin Entertainments
Uncover a world of chocolate delights and enjoy a fascinating, fun-packed day out at Cadbury World! You'll learn how your favourite confectionery is made, doodle in chocolate and add your favourite treat to a delicious pot of warm melted Cadbury Dairy Milk. Discover the origins of the cocoa bean before jumping onboard the magical Cadabra ride and meeting the infamous Cadbury drumming gorilla. Plus, join Freddo and a whole host of Cadbury characters as they whisk you away on an adventurous journey in the 4D Chocolate Adventure cinema experience, complete with motion seats! Dive into a bowl of liquid Cadbury Dairy Milk, ride the Crunchie Rollercoaster and take to the skies in a Cadbury Creme Egg airship piloted by the Caramel Bunny. There’s so much to see and do for the whole family as you discover the amazing world of Cadbury!

Details

  • Kid friendlyAvailable
  • Wheelchair accessible entranceAvailable

Location

Cadbury World
Cadbury World, Birmingham, BIR
B30 1JR, United Kingdom

Reviews

4.2
23,935 reviews
5 stars
13,317
4 stars
5,814
3 stars
2,711
2 stars
1,050
1 star
1,043
  • CC
    Chatty
    6 days ago
    5.0
    I had a great experience. You get three free bars of chocolate each. I’d like to see more free chocolate experiences as you go around. Even if it’s just small bites of characters. I’d also like to see the kids being able to see the chocolate being made or getting involved in making the chocolate. I was sad to see the Cadbury’s cream egg cart experience was closed down. I think the gift shop needs more merchanise and more variety of chocolate especially limited editions. I couldn’t find the white chocolate and milk chocolate twirl. However, the staff were amazing. I was let in with my young family even though there was an issue with my tickets. It wasn’t until we had finished the tour and was waiting for our afternoon booking, that the catering staff saw we didn’t have a booking for afternoon tea. When they checked my tickets it transpired that I had booked for the following week. The catering staff told the manager who apologised to me. The catering staff made the chef prepare an afternoon tea for the four of us even though the chef said he didn’t have the capacity to do so (only 30 minutes notice). In the end he prepared the full afternoon tea for us due to the demands of the catering staff who set up the afternoon tea table with personalised name and colouring placemats for the children with crayons and they got to experience the afternoon tea with the Cadbury’s characters. My two children aged 3 and 2 had a fun time and I am so very grateful for everything they did to ensure my children didn’t miss out. We travelled 3-4 hours so I was so grateful they did this for my family. Thank you again Cadbury’s world especially the catering staff at the cafe!
  • JT
    Jack Thompson
    Jun 15, 2026
    5.0
    We went on a Saturday at 11.20am time slot we booked. We arrived early so did the shop & cafe 1st. Tour itself was good and considering it was sold out for the day there wasn't much of a wait to see or do any of it. Like 5 mins max for each part. 3d cinema part was really good and well laid out so you didn't miss any of it. All staff we came in contact with were super friendly. I was worried about booking a Saturday visit (we was on the way home from a holiday) thinking it would be to busy, but yes it was busy but it didn't feel like it. You got many samples while going round and had a chance to make your own chocolate (learn how to do it) in parts too. 1st time we have done Cadbury world and we would go again and explore the town also next time. Well worth a visit
  • SW
    Sonia Wells
    Jun 13, 2026
    5.0
    Staff here are genuinely lovely. I didnt catch her name, but a wonderful lady asked if we would like her to take us to the front of the queue or a quiet space because my auDHD son wasn't coping well. What she didn't know was a member of the public had just had a go at us because we were trying to get to somewhere quiet and she thought we were jumping the queue. We weren't at all and waited for everyone to go past us when we had space to do some. But being trapped between 2 school groups was all just a bit much. So thank you to the member of staff for being extremely caring, considerate and just generally lovely. You really made our day.
  • NB
    Nicole Baar
    Jun 6, 2026
    3.0
    3/5 stars— one star for every free bar of chocolate they gave us. I probably would have given this 4 stars if I'd visited on a quiet Monday morning, but for a Saturday afternoon, 3 feels generous. If you're an adult considering a weekend trip, I'd give it a pass Cadbury World feels like it's trying to become an amusement park rather than a museum, which is a shame because I genuinely enjoyed the first section with the Aztec jungle theme. After that, though, it was queue after queue after queue. There was a wait for the theatre (which, to be fair, was short), a wait to try tempering chocolate, and another wait to make chocolate designs with the squirt bottles. Then a 48-minute wait (yes, I timed it) for the 4D theatre. The queue was entirely outdoors, albeit covered. Once inside, there was another wait to collect glasses, followed by another wait while watching a short animated video. The animation was -astonishingly- poor. For a multi-million- (billion?) pound company, it was embarrassing. I've seen school projects with more polish, and I could probably have recreated it in MS Paint 3D. The voices of the animated eggs were also so high-pitched and squeaky that I struggled to understand them, despite being a young adult with no hearing issues. There were BSL interpreter videos throughout the attraction, which is great, but subtitles would have been far more useful in a packed venue full of excited children. After the completely forgettable 4D experience, we passed through a few more exhibits only to find, surprise, another queue for the Quest. A sign ahead warned of a 30-minute wait, but after ten minutes I'd moved forward just enough to spot another sign saying "skip this way". I took that opportunity immediately rather than risk another half-hour for what I suspected would be yet another underwhelming attraction. The frustrating thing is that the exhibits themselves aren't bad. Without the crowds and constant waiting, I could probably have seen everything in around 45 minutes and would have left with a fairly positive impression. Unfortunately, on a busy weekend, the experience felt like spending most of the day standing in lines punctuated by occasional chocolate-themed activities. Also, don’t bother getting there early, you have to wait until your time is called to join the actual queue to enter.
  • YM
    Yogi Mom
    May 27, 2026
    4.0
    We recently visited Cadbury World with our family during the public holiday. Overall, it was a pleasant experience, especially for the children, and we enjoyed many parts of the attraction. We would also like to mention that the car parking facilities were very good, with plenty of parking spaces available, which made arrival and departure much easier and stress-free for families. At the same time, we felt there are a few areas where the visitor experience could be improved further. One of the main difficulties we faced was the lack of clear guidance and information inside the attraction. In several places, chocolates and small treats were being handed out, but there was no clear indication about which items were free and which ones needed to be purchased. This created confusion for us and likely for other visitors as well. Clear signs or information boards would help families understand what is included in the experience. We also noticed that small cup treats and tasting items were available in some areas, but again there was not enough information about pricing or whether they were complimentary. During busy periods, visitors may hesitate to ask staff repeatedly, so clearer communication would improve the overall experience. Another challenge was finding the children’s play area. We were expecting better directions or signage inside the venue, but it was difficult to locate certain sections. Since there were very large crowds because of the public holiday, moving around became even more confusing. Additional signs, maps, or staff guidance points would make navigation much easier for families visiting for the first time. We would also like to suggest adding more seating and family-friendly spaces where visitors can comfortably sit and enjoy hot chocolate, snacks, or treats with children. Due to the high number of visitors, it was difficult to find free space to relax for a few minutes. More seating areas would greatly improve comfort, especially for families with young children. We understand that visiting during a public holiday naturally means bigger crowds, and staff were likely under pressure managing many visitors. However, clearer guidance, improved signage, more visible information about free and paid items, and additional seating areas would make the overall experience smoother and more enjoyable for everyone. Thank you for the experience, and we hope these suggestions help improve future visits for families.

Frequently Asked Questions About Cadbury World

What is Cadbury World and what can visitors expect?

Cadbury World is a chocolate-themed attraction in Birmingham offering interactive exhibits, rides like the Cadabra ride, a 4D Chocolate Adventure cinema, and chocolate-making experiences for the whole family.

Where is Cadbury World located?

Cadbury World is located at 69 Linden Road, Bournville, Birmingham, B30 1JR, United Kingdom.

Brand Certified Facts from Cadbury World

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Certified June 21, 2026Yext Knowledge Graph
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