Trifecta

Without strong web design, it's very easy to end up as just another fish in a very big sea. This sink-or-swim mentality drives us to create not only beautiful online presences, but more importantly, ones that are user-centric—which is to say, intuitively and thoughtfully structured in an effort to save your audience valuable time. YOU INSPIRE US Any solid, meaningful first step in a new web design project begins with you. Yes, we're looking at you. We're going to pepper you with lots of questions and get a feel for your likes and dislikes. What do you want to see in your website? What don't you want to see? We hope we get some questions from you, too. Should we do this? Can we do that? An open exchange of ideas is the very best first step. Taking ownership of the website is a key component to it's succcess. The website should reflect your own tastes, and we pay close attention to your likes and dislikes. MADE FROM SCRATCH Now, it's time to get creative and bring your project to life. We have fun making things look great and (moreover) work great, and that's just what we'll do. Keep in mind, there's no pre-fabricated website template we're working from. The last thing you want is for your website to look like a template. Instead, we prefer to approach web design from scratch, based on our conversations with you. You know your business best, and we can't do it without you—your input helps us to get it just right. FORM AND FUNCTION DELIVERED Once the website design takes shape, it's time to put it to work. We'll take that pretty picture and make it function using HTML, PHP, CSS, and any other acronym we might need in order to hook things up. We believe in responsive design, which is the practice of making your website looking the best on any device (mobile, tablet, you name it..). We have fast, secure servers on which your brand-spanking new website will reside and the know-how to make the site's form AND function—well, function—on all major internet browsers and operating systems. Responsive Design: While it may be tempting to design a different website for every viewing environment, it is not always practical or cost-effective. This explains the recent boom in responsive web design, which is a way of building websites so that they are easily viewed and navigated on different platforms and browsers. For the client, it represents a chance to reach as many website users (and potential customers) as possible, while essentially maintaining design and functionality uniformity. This is achieved primarily through CSS, flexible grids and images, design strategy, and the handling of media queries. Technicalities aside, though, the client maximizes bang-for-buck and has a website ready to be accessed, no matter what means employed by the user. This is important in today's technological landscape. With the prevalence of smart phone and tablet use to access the Internet, good business practice demands that websites take this into account and plan for it. This is where responsive design takes over and solves most compatibility issues. If you're interested in learning more about responsive design, give us a call or drop us an email. At Trifecta, we're interested in helping clients make web decisions that age well and endure in a medium that is ever changing. The Impact of Responsive Design: Mashable has gone as far as to say this is the beginning of the Post-PC Era. And in many important ways, this is no understatement. If you're tech-savvy, it comes as no surprise that PC sales are finally declining, in the wake of smartphone and tablet advancements. This evolution is occurring so fast that the coming year may see mobile take over half of the Internet access market. Providing a user-friendly mobile website is really just as important as creating one that works on standard desktops. For some, filling the gaps with app development is the way to go, and some websites are better suited than others to this solution. For a majority, the best next move to utilize a responsive website, which helps a website render well on many different devices and allows for a productive user experience.

It's your brand, after all. Your identity. Give it the due it deserves. A logo has to do many important things at once. Firstly, it must give a good initial impression, and in doing so, ooze professionalism and instill confidence in your audience. It should look great on sprawling billboards and teeny tiny business cards. It should be economical in its design, but hard to forget. A logo works hard to do all of these things on your behalf, and we work hard to make sure we get it just right. GET TO KNOW YOU As with any design, whether it's for web or for print, your input is so valuable to us. We want to get a feel for your brand or business. What tone do you want to set? Playful? Buttoned-up? Modern? Traditional? We'll pick your brain for ideas,concepts, and buzzwords—and we'll suggest a few of our own probably. You might have a few sketches of a rough idea you've had floating around in your head. Whatever ideas you might have, we'll take them and get to work. CREATIVITY FLOWS We'll sketch. We'll draw. We'll play with ideas in Photoshop and Illustrator. And we'll come up with what we feel are a few of our best ideas, representative of all of our discussions, and pass them along for your consideration. Once we get your feedback, we'll tweak things if need be. We'll create more iterations. Want to see a different typeface? How about more colors? Because your logo is that vital, we'll do this as long as it takes to encapsulate your brand. THE GRAND APPEARANCE Once you're high-fiving your friends and associates over your excitement with the finished piece, we'll then provide you with a number of versions of the final logo—ones for the web and others for print. We can provide technical specs (Pantone color codes, etc.) for you to pass along to your local printer. We can even slap it on business cards and other business collateral. Your logo is ready for its grand appearance. Be excited!

Once you have a snazzy website, don't forget to extend your brand to all things printed. What better way to reinforce your brand than to have consistent graphic design elements on all of your printed materials? Whether it's the extension of your brand via business cards or brochures, or a snappy, eye-catching poster for your latest event, we have the solution. SAY IT LOUD We bring years of experience as designers and marketers. Whatever it takes to help you stand apart from the competition, we'll help you establish yourself and attract eyes with bold strokes and a targeted message. Whether it's a poster, advertisement, or billboard, no job is too large, quite literally. BUTTON IT UP If you already have a website and a logo establishing your brand, then complementary business collateral is the way to go. From business cards, letterhead, and envelopes to signage, posters, and campaigns, brand awareness is a critical business opportunity often missed or overlooked. HOT OFF THE PRESSES Designs are completed (and proofread). Now let's get them printed for the world to see just how great you are. We can handle all of the printing logistics on your behalf to ensure that your brochures, posters, whatever... come delivered to your doorstep ready to serve (and sell).

When it comes to web development, there is one overriding mantra: Make things work. Fortunately for you, we have over 20 years of combined experience making all manner of things work just right. And we're constantly managing to improve upon these skills. Done right, web development can make your business more efficient and more profitable. Score! TEST, TEST, TEST Even before we hand over the keys to your new website (or a more sophisticated web-based application), we test everything we develop thoroughly. On our web development servers, we have any number of websites and applications set up for beta testing at any given time. The last thing we want to do is make you (and by "you" we mean "us" too) look bad by releasing a website or application that isn't functioning as it should. US? MULTILINGUAL? BUT OF COURSE! The dreaded acronyms tend to scare the uninitiated, so we'll be brief. We "speak" a lot of languages. From HTML, XHTML, XML, PHP, ASP, .NET to CSS, Javascript and jQuery, these are among the many languages that help us translate what you want into the reality of a completed project. Capiche? THE CHOICE IS YOURS Choose from the usual online presences to the more advanced custom content management systems, e-commerce platforms, inventory trackers... the list goes on and on. If you bring us something we haven't done before (which, we admit, happens once in a blue moon), you can bet that our creative thinking will kick into action, and a solution will be found. So, the question is, what do you need?

Ring Ring. There's an untapped market calling. Are you answering? If you're reading this on your mobile device, then you already know that we "do" mobile. Let us help you expand your customer base by creating a custom-delivered mobile app to complement more traditional desktop-based websites and applications. LADIES AND GENTLEMEN, THE FACTS Mobile internet usage will overtake more traditional internet access by 2014. Yikes, seriously? Desktop website and applications are great, but can yours do both? If not, then what is your legitimation for being left in the digital dust? BIG THINGS IN TINY PACKAGES A mobile app has to pack an intuitive, bell-and-whistle-laden punch into a teeny tiny package. But as they say, less is more. And accessing information quickly and effortlessly is the name of the game. Our understanding of user-interface design and development will guarantee a beautiful, well-functioning (albeit small) solution. GOIN' MOBILE When you hear the term "mobile," don't just think "iPhone App." Mobile application development is not confined to Apple's App Store. And while we are happy to discuss your "next great app idea," more traditional solutions are often times smarter, more economical, and ultimately provide the form and function you need to be mobile by 2014 and beyond. Hurry!

Stay in control of things In business, there is a constant need to adapt and evolve. Similarly, your website should be able to react just as quickly and nimbly. That's why utilizing a content management system (CMS) is an effortless way to keep things on your website fresh and up-to-date. TAKE CONTROL While we're all too happy to help maintain your website—add a picture or a paragraph here or there on occasion—sometimes it's just easier (not to mention more fun and satisfying) to take on the job yourself. Want a blog on your website? A content management system is the perfect solution to allow for easy communication with your customers. SIMPLE OR SOPHISTICATED Every content management system we build is different. We can build it to handle a host of operations: content and event management, inventory management, image and file uploading, mailing list management, blogging, and more. Instead of including a bunch of features you don't want or need, we listen intently and provide you an optimal content management tool. PLATFORMS! While we have our favorites, we are well-equipped to design and build on virtually any content management platform out there. Though we might suggest a particular CMS solution based on your individual needs, if you have your heart set on a website powered by WordPress, then we'll make it happen. If Drupal is more your thing, then it's our thing, too... You get the idea. We're flexible.

All web hosting is not created equal As a Lexington based web hosting company, we work in your time zone, speak your language, and understand the community where you are conducting business. We can be met face-to-face, in real time, which saves time, money, and headaches during times of collaboration or crisis. Plus, we simply have more services physically available whenever the need arises. BANDWIDTH ON THE RUN Did you know that many "big box" hosting providers cap your website's bandwidth? Your website might load quickly in your backyard, but how about across the country—or the world? Our bandwidth is superior to most basic "big box" plans, so your website gets delivered quickly and efficiently. SECURITY BLANKET No matter what any web developer or web hosting provider tells you, there is a chance that your website can be hacked. If your website is hacked, what would be your plan of action to resolve it? How much would you have to pay someone to restore your website back to working order and repair the security holes the hackers exposed? We actively monitor the security of your website and keep server upgrades current to prevent hackers from taking advantage of many vulnerabilities in your website. BACK IT UP Probably the best peace of mind Trifecta! can offer for your website is nightly backups. We back up your website every single night, and keep weeks worth of versions of your site on file for easy retrieval. This gives us an edge that many web hosting providers can't provide. Imagine that you accidentally deleted a vital web file on Tuesday, but didn't realize it until Friday. Wouldn't it be nice if you could restore your website to the state it was in on Tuesday? Of course it would. Unfortunately, many web hosting providers don't offer backup services, let alone DAILY backup services.

We take your popularity seriously It's very likely that you have received unsolicited emails from XYZ SEO Company promising you the moon when it comes to search engine optimization. The internet superhighway is littered with SEO companies looking to cash in. Don't leave the future success of your website to chance. Promises are great, but results are better. SEO SERVICES - LOCALLY AND BEYOND In short, search engine optimization (SEO) describes the process required to improve a website's ranking in various search engines. And because different search engines, like Google, Yahoo!, or Bing all use different criteria in ranking your website (criteria that are always changing, mind you), it's important to approach SEO with an eye for detail and a keen knowledge of the current search engine climate. DRESSED FOR SUCCESS So how do we approach a successful SEO services campaign? We consider four main areas of focus: Your site's content, your site's structure, your site's links, and keyword relevance and compliance. Contact us today to learn more about how these key ingredients make a successful site. PROOF IN THE PUDDING Trifecta is responsible for dramatically improving the SEO ranking of an impressive variety of businesses, both large and small. Our SEO services are custom tailored to your business to maximize your online exposure and hopefully put a lot of money back in your pocketbook.

Give your brand social status Are you ready to join the party? Facebook, Twitter... Not only can social media marketing increase brand awareness, but it can also boost your relevancy in search engine rankings. Who knew that having some fun could be so beneficial to your brand? A GROWING COMMUNITY With thousands of new users joining the social networking landscape on a daily basis, it becomes harder to legitimate remaining firmly on the sidelines. And because there is virtually no overhead, the ease with which you could conceivably increase brand awareness should make the decision that much simpler. And who knows, you might just have a little fun along the way. SAY WHAT? A successful social media campaign is one that further defines your brand, while at the same time, elevates your social network status, and ultimately your product or service. Instead of re-hashing what might already be found on your website, it's time to get creative. Create a buzz. What can a viewer get from a Facebook or Twitter page that they can't get from your website? We can help you with this. CUSTOMIZE ME We can create custom website applications that fit nicely and neatly inside Facebook's user interface. We can also work Twitter, Facebook and other social media content into your website to bring the party directly to your doorstep. Time to socialize.

Building Your World An image makes its impact immediately. It snags the eye, draws it in, and opens a door onto the world of your business. To fill that world with meaning, however, we turn to language. THE SPELL OF LANGUAGE Language works slowly. It takes time to read the words and time to write them. But if they are arranged with care and skill, the rest of the world falls away. The reader's attention is held fast, and suddenly you are in direct contact with customers and clients. But the spell can be broken easily. A poorly chosen phrase pushes customers away. A muddled sentence creates confusion instead of clarity. Your reader's attention wanders. MISTAKES ARE EMBARRASSING There is a difference between speaking and writing. If it is to be effective, your business writing must be clear in its expression. It must also be absolutely free of errors—and the rules of grammar and punctuation are often counterintuitive. A decade of working in the field has taught Trifecta that microscopic attention to detail is as essential to building a paragraph as it is to building an automobile. Because you're only one typographical error away from an embarrassing mistake, let us clean up your copy, check your spelling, weigh each word, and put the semicolons and apostrophes in the right places. Whatever medium you're in, we help you say it better. WE KNOW WRITING Drawing on a decade's experience in writing for national publications and companies, we offer a complete writing service. Whether the medium is print, television, the web, or radio; whether you need to persuade, inform, or entertain; whatever the size of your project or company, we translate your world of ideas into language. You are what you say you are. Let us help you say it.