At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products--and the trails, slopes and waterways where we play.
I truly cannot express how amazing our experience was here. My boyfriend and I are first-time backpackers and received so much help from the staff. Joanne and Ethan helped me get fitted for the best pack within my budget, and Joanne was incredibly knowledgeable. She really went above and beyond to help us.
We were also looking for a tent, and she offered several suggestions and even let us set up the tent we were considering right there in the store so we could get a feel for it. On top of that, Ethan and Joanne shared their own hiking experience and gave us great recommendations for clothing for both sleeping and trekking.
Joanne even walked us through the store to help us find the best deals and assisted us with shoes as well. When we checked out, Makayla at the register was so kind, she asked about our upcoming trip and even suggested additional hiking spots for us to check out.
I have honestly never had such a positive experience in a store before. I would absolutely recommend this place to anyone, especially beginners. The staff is incredibly helpful and knowledgeable, and they offer great options across a wide range of price points.
We walked in a little nervous and left feeling confident and official REI members!
HW
Hannah Wilkerson
Feb 28, 2026
1.0
Rei uncharges for everything so you think you’re saving money with the 10% back but in all reality they just charge more for things to make up for the 10% going back. Don’t like the direction this company is going. They basically ghosted me after I moved across the country and tried to work in Madison. Whoever is running the show over there doesn’t know what they’re doing. Save your money and buy from Amazon.
TR
Travis Rollins
Feb 18, 2026
3.0
Prices
SW
Sue Wagner
Feb 13, 2026
5.0
We arrived 40 minutes before closing time to fill an urgent need for a pending trip. We tried to move quickly, but ended up checking out just 2 minutes before closing time! Our apologies to the staff, as we realize this was not an ideal situation for people trying to finish their work and close the store. Despite our inconveniencing them, every staff member was courteous, helpful and professional. Thank you ❤️
What types of outdoor gear and clothing does REI offer?
REI offers a wide range of quality outdoor gear and clothing, including their own award-winning REI brand products as well as other popular brands like The North Face, Patagonia, GoPro, Thule, and more.
Does REI offer curbside pickup for orders?
Yes, REI provides curbside pickup service for customers.
What are the store hours for REI in Madison, WI?
REI is open Monday through Friday from 10:00 AM to 9:00 PM, Saturdays from 9:00 AM to 8:00 PM, and Sundays from 10:00 AM to 6:00 PM.
What payment methods are accepted at REI?
REI accepts American Express, Android Pay, Apple Pay, Cash, Discover, Mastercard, PayPal, and Visa.
Is REI accessible for customers with disabilities?
Yes, REI has wheelchair accessible entrances, parking, and restrooms to accommodate customers with disabilities.
Does REI have onsite parking available?
Yes, REI offers free onsite parking for customers.
Where is REI located in Madison?
REI is located at 7483 W Towne Way, Madison, WI 53719, United States.
What nearby fitness options are available when visiting REI?
Near REI, you can find fitness centers like MadPower Fitness and Strike Fitness, which offer gym and active life activities that visitors might want to check out before or after shopping.
Are there any nearby dance or martial arts schools close to REI?
Yes, Synergy Dance Academy and Madison Contemporary Dance are nearby dance schools, and the Okinawan Karate Club of Madison offers martial arts training.
How can nearby real estate services benefit someone visiting REI?
There are multiple real estate agents and services nearby, such as Bryan Burrows, Keller Williams Realty and Baladi Real Estate Group, which could be convenient for customers interested in local housing options while visiting REI.
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