REI

4.5
645 reviews

About

Camping StoreBicycle StoreShoe StoreClothing StoreSki ShopChildren's Clothing StoreBicycle Repair Shop
At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products--and the trails, slopes and waterways where we play.

Details

  • Curbside pickupNot available

Location

REI
7483 W Towne Way, Madison, WI
53719, United States

Hours

Reviews

4.5
645 reviews
5 stars
489
4 stars
83
3 stars
19
2 stars
14
1 star
40

What are people saying?

AI-generated from recent customer reviews

Customer Service

Feedback on staff performance is mixed; while many customers praise the helpfulness and friendliness of staff, others report rude or dismissive behavior, particularly during returns.

Product Selection

Customers appreciate the variety of outdoor gear available, but some express disappointment in the limited selection of specific items and high prices.

Store Environment

The store is generally described as clean and well-organized, with a pleasant shopping atmosphere, although some customers noted issues with long checkout lines.

Return Policy

While many customers value the return policy, several reviews indicate frustration with how returns are handled, leading to doubts about the company's commitment to customer satisfaction.

Knowledge and Expertise

Staff knowledge varies; some customers report excellent advice and assistance, while others feel staff lack expertise in specific product areas.
  • LW
    Leah Wisdorf
    Oct 25, 2025
    5.0
    Great selection and staff is always friendly and helpful. I can tell them what I'm looking for and they give me many options.
  • TC
    Thomas Cerro
    Oct 3, 2025
    4.0
    Nice store with a variety of items. Specializing in clothing, biking and hiking. Prices are slightly higher than I'd like.
  • LS
    Lynne Siewert
    Sep 28, 2025
    5.0
    The staff is always so nice and helpful!
  • AA
    Andrew Aken
    Sep 22, 2025
    4.0
    Rei is super cool for the gear they carry and I have no problems with them. But their selection of truly outdoor stuff is relatively small and what they do have is generally on the expensive side
  • PP
    Phil
    Aug 30, 2025
    1.0
    This store and company as a whole has really gone downhill. Some of the rudest and least helpful staff I've run into. Ive been buying gear from their stores and on their website for a loooong time but they seem only interested in alienating long time customers these days. This isnt my first issue with this company in the last couple years, but it will most certainly be my last.

Frequently Asked Questions About REI

What types of outdoor gear and clothing does REI offer?

REI offers a wide range of quality outdoor gear and clothing, including their own award-winning REI brand products as well as other popular brands like The North Face, Patagonia, GoPro, Thule, and more.

Does REI offer curbside pickup for orders?

Yes, REI provides curbside pickup service for customers.