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The front of the REI store in Madison, Wisconsin
Brand Certified

REI

4.5
(653 reviews)

Business Details

(608) 833-6680
https://www.rei.com/stores/madison.html

About

Camping StoreBicycle StoreShoe StoreClothing StoreSki ShopChildren's Clothing StoreBicycle Repair ShopRecreational Equipment, Inc.
At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products--and the trails, slopes and waterways where we play.

Details

  • DeliveryNot available
  • Requires appointmentNot available
  • Credit cardAvailable
  • DebitAvailable

Location

REI
7483 W Towne Way, Madison, WI
53719, United States

Hours

Reviews

4.5
653 reviews
5 stars
495
4 stars
84
3 stars
20
2 stars
13
1 star
41
  • EK
    Emily Kahle
    1 day ago
    5.0
    I truly cannot express how amazing our experience was here. My boyfriend and I are first-time backpackers and received so much help from the staff. Joanne and Ethan helped me get fitted for the best pack within my budget, and Joanne was incredibly knowledgeable. She really went above and beyond to help us. We were also looking for a tent, and she offered several suggestions and even let us set up the tent we were considering right there in the store so we could get a feel for it. On top of that, Ethan and Joanne shared their own hiking experience and gave us great recommendations for clothing for both sleeping and trekking. Joanne even walked us through the store to help us find the best deals and assisted us with shoes as well. When we checked out, Makayla at the register was so kind, she asked about our upcoming trip and even suggested additional hiking spots for us to check out. I have honestly never had such a positive experience in a store before. I would absolutely recommend this place to anyone, especially beginners. The staff is incredibly helpful and knowledgeable, and they offer great options across a wide range of price points. We walked in a little nervous and left feeling confident and official REI members!
  • HW
    Hannah Wilkerson
    Feb 28, 2026
    1.0
    Rei uncharges for everything so you think you’re saving money with the 10% back but in all reality they just charge more for things to make up for the 10% going back. Don’t like the direction this company is going. They basically ghosted me after I moved across the country and tried to work in Madison. Whoever is running the show over there doesn’t know what they’re doing. Save your money and buy from Amazon.
  • TR
    Travis Rollins
    Feb 18, 2026
    3.0
    Prices
  • SW
    Sue Wagner
    Feb 13, 2026
    5.0
    We arrived 40 minutes before closing time to fill an urgent need for a pending trip. We tried to move quickly, but ended up checking out just 2 minutes before closing time! Our apologies to the staff, as we realize this was not an ideal situation for people trying to finish their work and close the store. Despite our inconveniencing them, every staff member was courteous, helpful and professional. Thank you ❤️
  • MM
    Mark
    Jan 21, 2026
    5.0
    Helpful and good shopping experience

Frequently Asked Questions About REI

What types of outdoor gear and clothing does REI offer?

REI offers a wide range of quality outdoor gear and clothing, including their own award-winning REI brand products as well as other popular brands like The North Face, Patagonia, GoPro, Thule, and more.

Does REI offer curbside pickup for orders?

Yes, REI provides curbside pickup service for customers.

Brand Certified Facts from REI

This information is certified by REI and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified March 08, 2026Yext Knowledge Graph
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