REI

4.5
666 reviews
The front of the REI store in Brookfield, Wisconsin

About

Camping StoreBicycle StoreShoe StoreClothing StoreSki ShopChildren's Clothing StoreBicycle Repair ShopRecreational Equipment, Inc.
At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products--and the trails, slopes and waterways where we play.

Details

  • Curbside pickupAvailable

Location

REI
13100 W Capitol Dr, Brookfield, WI
53005, United States

Hours

Reviews

4.5
666 reviews
5 stars
496
4 stars
90
3 stars
18
2 stars
19
1 star
43

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers praised the knowledgeable and friendly staff, highlighting their willingness to assist and provide helpful recommendations.

Product Quality

Customers consistently noted the high quality of merchandise, particularly outdoor gear, although some expressed disappointment with specific product availability.

Store Layout

Feedback indicated confusion regarding the new store layout, with mixed reviews on the organization of clothing sections.

Membership Experience

While some customers appreciated the co-op membership benefits, others reported negative experiences related to membership pressure and return policies.

Selection Issues

Several reviews mentioned dissatisfaction with the limited selection of certain items, particularly in women's clothing and specific outdoor gear.
  • EE
    Elizabeth
    2 days ago
    1.0
    Shoe department guy is probably the rudest person I’ve ever met. Always acting like it’s an inconvenience to help people. I spoke with the manager about it over a week ago. She told me she’d call me the next day never heard back from her again.
  • AA
    Amanda Ahrndt
    3 days ago
    5.0
    Great outdoor shop with clothing and equipment for various outdoor activities. Staff are generally very friendly and helpful. They carry brands you can't find in other stores. Appreciate the order online, pickup in store option.
  • SH
    Samuel Haworth
    Jan 3, 2026
    5.0
    Excellent product selection and service, high quality merchandise, and fantastic return policy, particularly for co-op members. Has become my favorite place to buy clothes and camping/hiking gear even though they may not be the absolute cheapest.
  • DB
    Daniel Bozarth
    Dec 17, 2025
    5.0
    Wonderful store for all sorts of outdoor gear.
  • MB
    Michelle Bak
    Dec 6, 2025
    5.0
    The staff is very knowledgeable and helpful, and everything I've ever bought REI--water bottles, backpack, winter boots, boating and camping gear--has been great quality.

Frequently Asked Questions About REI

What kind of outdoor gear and clothing does REI in Brookfield offer?

REI offers award-winning outdoor gear and clothing, including their own REI brand and top brands like The North Face, Patagonia, GoPro, Thule, and more, suitable for both beginners and seasoned outdoor enthusiasts.

What are the operating hours for REI in Brookfield?

REI Brookfield is open Monday through Friday from 10:00 AM to 8:00 PM, Saturday from 9:00 AM to 8:00 PM, and Sunday from 10:00 AM to 6:00 PM.