Business Details
13100 W Capitol Dr, Brookfield, WI
53005, United States
Certified by REI • Mar 01, 2026
(262) 783-6150
Certified by REI • Mar 01, 2026
https://www.rei.com/stores/brookfield.html
Certified by REI • Mar 01, 2026
About
Certified by REI • Mar 01, 2026
Camping StoreBicycle StoreShoe StoreClothing StoreSki ShopChildren's Clothing StoreBicycle Repair ShopRecreational Equipment, Inc.
At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products--and the trails, slopes and waterways where we play.
Details
- Curbside pickupNot available
Location
Certified by REI • Mar 01, 2026
Hours
Certified by REI • Mar 01, 2026
Reviews
4.5
667 reviews
5 stars
497
4 stars
90
3 stars
18
2 stars
19
1 star
43
What are people saying?
AI-generated from recent customer reviews
Staff Helpfulness
Many customers praised the staff for being friendly, knowledgeable, and helpful, often going above and beyond to assist with product selection and service.
Product Selection
The store offers a wide variety of high-quality outdoor gear and clothing, although some customers noted issues with specific product availability and organization.
Customer Service Issues
Several reviews highlighted negative experiences with customer service, particularly regarding returns and pressure to join the co-op, which left some customers dissatisfied.
Store Organization
Customers expressed confusion over the new layout of the store, particularly with mixed sections for men's and women's clothing, making it difficult to find items.
- EEElizabethJan 10, 20261.0Shoe department guy is probably the rudest person I’ve ever met. Always acting like it’s an inconvenience to help people. I spoke with the manager about it over a week ago. She told me she’d call me the next day never heard back from her again.
- AAAmanda AhrndtJan 9, 20265.0Great outdoor shop with clothing and equipment for various outdoor activities. Staff are generally very friendly and helpful. They carry brands you can't find in other stores. Appreciate the order online, pickup in store option.
- SHSamuel HaworthJan 3, 20265.0Excellent product selection and service, high quality merchandise, and fantastic return policy, particularly for co-op members. Has become my favorite place to buy clothes and camping/hiking gear even though they may not be the absolute cheapest.
- DBDaniel BozarthDec 17, 20255.0Wonderful store for all sorts of outdoor gear.
- MBMichelle BakDec 6, 20255.0The staff is very knowledgeable and helpful, and everything I've ever bought REI--water bottles, backpack, winter boots, boating and camping gear--has been great quality.
Frequently Asked Questions About REI
What kind of outdoor gear and clothing does REI in Brookfield offer?
REI offers award-winning outdoor gear and clothing, including their own REI brand and top brands like The North Face, Patagonia, GoPro, Thule, and more, suitable for both beginners and seasoned outdoor enthusiasts.
What are the operating hours for REI in Brookfield?
REI Brookfield is open Monday through Friday from 10:00 AM to 8:00 PM, Saturday from 9:00 AM to 8:00 PM, and Sunday from 10:00 AM to 6:00 PM.
Does REI offer curbside pickup at the Brookfield location?
Yes, REI Brookfield provides curbside pickup service for customer convenience.
What payment options are available at REI in Brookfield?
REI accepts various payment options including American Express, Android Pay, Apple Pay, Cash, Discover, Mastercard, PayPal, and Visa.
Where is REI located in Brookfield, Wisconsin?
REI is located at 13100 W Capitol Dr, Brookfield, WI 53005, USA.
Can I shop at REI Brookfield using a mobile app?
Yes, you can shop at REI via their mobile apps available on Android and iOS devices through the Google Play Store and Apple App Store respectively.
What other stores near REI Brookfield specialize in outdoor or shoe gear?
Nearby, there's Saucony, a shoe store, which is great for customers looking for specialized footwear, complementing their visit to REI for outdoor gear.
Are there automotive services near REI that I can visit before or after shopping?
Yes, there are several nearby automotive service centers including Klein-Dickert Auto Glass, Monro Auto Service and Tire Centers, and Mike Juneau's Brookfield Buick GMC that you can conveniently visit.
What attractions near REI in Brookfield could I visit along with my shopping trip?
You might consider visiting the Milwaukee Breakwater Lighthouse and the Milwaukee Breakwater Lighthouse Friends landmark, which are nearby and interesting outdoor points of interest.
How can I contact REI Brookfield for more information or assistance?
You can contact REI Brookfield by calling their main phone number at +1 262-783-6150 or their toll-free number at +1 800-426-4840. They also have a Facebook page at facebook.com/REIWisconsin for updates.
Brand Certified Facts from REI
This information is certified by REI and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified March 01, 2026Yext Knowledge Graph
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