REI

4.4
253 reviews
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Business Details

3850 W Wisconsin Ave, Appleton, WI
54914, United States
(920) 442-5550
https://www.rei.com/stores/appleton
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About

Bicycle StoreCamping StoreSki ShopClothing StoreShoe StoreChildren's Clothing StoreBicycle Repair Shop
At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products--and the trails, slopes and waterways where we play.

Details

  • Curbside pickupAvailable

Location

REI
3850 W Wisconsin Ave, Appleton, WI
54914, United States

Hours

Reviews

4.4
253 reviews
5 stars
193
4 stars
23
3 stars
6
2 stars
6
1 star
25

What are people saying?

AI-generated from recent customer reviews

Customer Service

Staff are consistently described as friendly, knowledgeable, and helpful, with many customers praising individual employees for their exceptional service.

Product Availability

Several customers expressed disappointment with the limited selection of items available in-store, particularly for specific outdoor gear like ski boots and hiking pants.

Store Environment

The store is noted for being clean, organized, and well-maintained, contributing to a positive shopping experience.

Membership Pressure

Some customers reported feeling pressured to join the membership program, which detracted from their overall experience.

Pricing Concerns

Many reviews mention that prices are higher compared to other retailers, leading some customers to seek alternatives.
  • SM
    Sarah M
    Oct 20, 2025
    5.0
    The employees here are so wonderful. I stopped in on Saturday to return something I purchased at another store and everyone was so friendly and happy to be there. They renewed my appreciation for REI and shopping in-person.
  • MP
    Mercy Premier
    Oct 18, 2025
    5.0
    Came here wanting to invest in a pair of hiking boots, but not really sure what I needed. I did my online research but nothing could compare to Doreen. She was extremely knowledgeable, helpful, and friendly. She didn’t try to steer me towards the most expensive but rather what worked best with my body. Doreen has phenomenal customer service. If the store sees this, GIVE DOREEN A RAISE
  • AA
    Amanda
    Jul 4, 2025
    2.0
    Came here 2 time since it opened. Both were different experiences. One, no one cared about us and 2nd time we went, we actually got help in the shoes department. Other than that, the REI is very California, very opinionated, and hates those who don't think like them. I'd stay clear if your not outdoor type or other things.
  • LM
    Linnea Morris
    Jul 4, 2025
    5.0
    Spent three hours there preparing for a backpacking trip, and the staff were SO knowledgeable, friendly, patient, helpful, and wonderful.
  • ME
    Mike Erickson
    Jun 21, 2025
    5.0
    Brought my son’s bike in today to have it repaired. Bought it under a year ago with membership means warranty covered it. Tom the bike technician there was extremely helpful. Fixed the bike on the spot and tuned it up for us. Very happy with their service.
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Frequently Asked Questions About REI

What types of outdoor gear and clothing does REI Appleton offer?

REI Appleton offers quality outdoor gear and clothing, including award-winning REI brand products, catering to beginners and seasoned outdoor enthusiasts.

What are the opening hours for REI Appleton?

REI Appleton is open Monday to Saturday from 9:00 AM to 8:00 PM, and on Sundays from 11:00 AM to 6:00 PM.