At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products--and the trails, slopes and waterways where we play.
Elise was so kind and helpful!! She spent nearly 2 hours helping me (a first time hiker) find the best shoes to keep me safe and comfortable on the trails!
FL
Fern Luciana
Apr 14, 2026
5.0
Great items. Membership is worth it
JO
John O'Grady
Apr 12, 2026
1.0
Honestly, you can find anything in this store cheaper elsewhere. The rewards that they offer are a total scam. They expire. And they barely cover the markup that you'd find buying this stuff from other wholesalers. I'm really perplexed as to how they stay in business at all.
SP
Suzanne Parks
Mar 29, 2026
3.0
Alot of variety but very expensive
EE
Emily
Mar 10, 2026
5.0
I truly cannot express how amazing our experience was here. My boyfriend and I are first-time backpackers and received so much help from the staff. Joanne and Ethan helped me get fitted for the best pack within my budget, and Joanne was incredibly knowledgeable. She really went above and beyond to help us.
We were also looking for a tent, and she offered several suggestions and even let us set up the tent we were considering right there in the store so we could get a feel for it. On top of that, Ethan and Joanne shared their own hiking experience and gave us great recommendations for clothing for both sleeping and trekking.
Joanne even walked us through the store to help us find the best deals and assisted us with shoes as well. When we checked out, Makayla at the register was so kind, she asked about our upcoming trip and even suggested additional hiking spots for us to check out.
I have honestly never had such a positive experience in a store before. I would absolutely recommend this place to anyone, especially beginners. The staff is incredibly helpful and knowledgeable, and they offer great options across a wide range of price points.
We walked in a little nervous and left feeling confident and official REI members!
What types of outdoor gear and clothing does REI offer?
REI offers a wide range of quality outdoor gear and clothing, including their own award-winning REI brand products as well as other popular brands like The North Face, Patagonia, GoPro, Thule, and more.
Does REI offer curbside pickup for orders?
Yes, REI provides curbside pickup service for customers.
What are the store hours for REI in Madison, WI?
REI is open Monday through Friday from 10:00 AM to 9:00 PM, Saturdays from 9:00 AM to 8:00 PM, and Sundays from 10:00 AM to 6:00 PM.
What payment methods are accepted at REI?
REI accepts American Express, Android Pay, Apple Pay, Cash, Discover, Mastercard, PayPal, and Visa.
Is REI accessible for customers with disabilities?
Yes, REI has wheelchair accessible entrances, parking, and restrooms to accommodate customers with disabilities.
Does REI have onsite parking available?
Yes, REI offers free onsite parking for customers.
Where is REI located in Madison?
REI is located at 7483 W Towne Way, Madison, WI 53719, United States.
What nearby fitness options are available when visiting REI?
Near REI, you can find fitness centers like MadPower Fitness and Strike Fitness, which offer gym and active life activities that visitors might want to check out before or after shopping.
Are there any nearby dance or martial arts schools close to REI?
Yes, Synergy Dance Academy and Madison Contemporary Dance are nearby dance schools, and the Okinawan Karate Club of Madison offers martial arts training.
How can nearby real estate services benefit someone visiting REI?
There are multiple real estate agents and services nearby, such as Bryan Burrows, Keller Williams Realty and Baladi Real Estate Group, which could be convenient for customers interested in local housing options while visiting REI.
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