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The front of the REI store in Brookfield, Wisconsin
Brand Certified

REI

4.5
(681 reviews)

Business Details

(262) 783-6150
https://www.rei.com/stores/brookfield.html

About

Camping StoreBicycle StoreShoe StoreClothing StoreSki ShopChildren's Clothing StoreBicycle Repair ShopRecreational Equipment, Inc.
At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products--and the trails, slopes and waterways where we play.

Details

  • Curbside pickupAvailable

Location

REI
13100 W Capitol Dr, Brookfield, WI
53005, United States

Hours

Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 8:00 PM
Saturday9:00 AM - 8:00 PM
Sunday10:00 AM - 6:00 PM

Reviews

4.5
681 reviews
5 stars
509
4 stars
90
3 stars
19
2 stars
19
1 star
44
  • JP
    James Phillips
    2 days ago
    5.0
    Had way to many items in store lol
  • NW
    Nolan Wozniak
    May 9, 2026
    1.0
    Staff was very nosy, and was very pushy about their membership
  • JJ
    Jake
    May 8, 2026
    3.0
    Had a really uncomfortable experience at REI. As Canadian residents, (just moved to the US) we haven’t been to many REI locations or large U.S. outdoor stores, so maybe we misunderstood the store policy/culture. I tried on a backpack that was already filled and hanging on the wall with the rest of the packs, assuming it was available to try on like the others. (Like they do at MEC in Canada) An employee immediately rushed over and very aggressively told me not to “play with the displays” because they were “not toys” and they worked very hard on them. Understandable, but the tone was so unnecessarily disrespectful. What made the interaction more confusing was that another customer was actively walking around wearing a pack. I apologized and explained that I thought the bag was meant for trying on, but the employee responded with a very flat and sharp “no, not at all” and then proceeded to lecture us in a very condescending tone about sizing and backpack fitting. The way she was talking to us, made it seem like we’ve never been outside before. I’ve been properly sized for packs multiple times before and have backpacked over 215 miles, so the entire interaction felt unnecessarily gatekeepy and uncomfortable. I can only imagine how discouraging this would feel for someone brand new to backpacking and trying to get into the hobby. Maybe it was a real off day for this specific worker, she seemed super knowledgeable at the very least. If certain packs are not meant to be tried on without assistance, that’s completely fair — but there should be signage or clearer communication instead of making customers feel embarrassed for an honest mistake. If it causes that extreme of a reaction, then maybe just put a sign up. Overall, the interaction left a really bad impression, and left us feeling very uncomfortable while in the store. Other than that sour situation, the store is very well stocked and very clean! Nice selection for whatever you may need. Will probably get a new pack elsewhere though.
  • RR
    Ryan
    May 2, 2026
    5.0
    I purchased a Garmin watch from here today and was assisted by employee Sarah. This was by far the most pleasant customer service experience I’ve had in a very long time. She was very knowledgeable on the products, was professional and friendly. 5 stars for sure.
  • AG
    Allyson Gebauer
    Apr 27, 2026
    5.0
    I always have a good experience here and there staff are friendly and helpful! I will come here again :)

Frequently Asked Questions About REI

What kind of outdoor gear and clothing does REI in Brookfield offer?

REI offers award-winning outdoor gear and clothing, including their own REI brand and top brands like The North Face, Patagonia, GoPro, Thule, and more, suitable for both beginners and seasoned outdoor enthusiasts.

What are the operating hours for REI in Brookfield?

REI Brookfield is open Monday through Friday from 10:00 AM to 8:00 PM, Saturday from 9:00 AM to 8:00 PM, and Sunday from 10:00 AM to 6:00 PM.

Brand Certified Facts from REI

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Certified May 17, 2026Yext Knowledge Graph
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