At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products--and the trails, slopes and waterways where we play.
Staff was very nosy, and was very pushy about their membership
JJ
Jake
May 8, 2026
3.0
Had a really uncomfortable experience at REI. As Canadian residents, (just moved to the US) we haven’t been to many REI locations or large U.S. outdoor stores, so maybe we misunderstood the store policy/culture. I tried on a backpack that was already filled and hanging on the wall with the rest of the packs, assuming it was available to try on like the others. (Like they do at MEC in Canada) An employee immediately rushed over and very aggressively told me not to “play with the displays” because they were “not toys” and they worked very hard on them. Understandable, but the tone was so unnecessarily disrespectful.
What made the interaction more confusing was that another customer was actively walking around wearing a pack. I apologized and explained that I thought the bag was meant for trying on, but the employee responded with a very flat and sharp “no, not at all” and then proceeded to lecture us in a very condescending tone about sizing and backpack fitting. The way she was talking to us, made it seem like we’ve never been outside before.
I’ve been properly sized for packs multiple times before and have backpacked over 215 miles, so the entire interaction felt unnecessarily gatekeepy and uncomfortable. I can only imagine how discouraging this would feel for someone brand new to backpacking and trying to get into the hobby. Maybe it was a real off day for this specific worker, she seemed super knowledgeable at the very least.
If certain packs are not meant to be tried on without assistance, that’s completely fair — but there should be signage or clearer communication instead of making customers feel embarrassed for an honest mistake. If it causes that extreme of a reaction, then maybe just put a sign up.
Overall, the interaction left a really bad impression, and left us feeling very uncomfortable while in the store. Other than that sour situation, the store is very well stocked and very clean! Nice selection for whatever you may need. Will probably get a new pack elsewhere though.
RR
Ryan
May 2, 2026
5.0
I purchased a Garmin watch from here today and was assisted by employee Sarah. This was by far the most pleasant customer service experience I’ve had in a very long time. She was very knowledgeable on the products, was professional and friendly. 5 stars for sure.
AG
Allyson Gebauer
Apr 27, 2026
5.0
I always have a good experience here and there staff are friendly and helpful! I will come here again :)
What kind of outdoor gear and clothing does REI in Brookfield offer?
REI offers award-winning outdoor gear and clothing, including their own REI brand and top brands like The North Face, Patagonia, GoPro, Thule, and more, suitable for both beginners and seasoned outdoor enthusiasts.
What are the operating hours for REI in Brookfield?
REI Brookfield is open Monday through Friday from 10:00 AM to 8:00 PM, Saturday from 9:00 AM to 8:00 PM, and Sunday from 10:00 AM to 6:00 PM.
Does REI offer curbside pickup at the Brookfield location?
Yes, REI Brookfield provides curbside pickup service for customer convenience.
What payment options are available at REI in Brookfield?
REI accepts various payment options including American Express, Android Pay, Apple Pay, Cash, Discover, Mastercard, PayPal, and Visa.
Where is REI located in Brookfield, Wisconsin?
REI is located at 13100 W Capitol Dr, Brookfield, WI 53005, USA.
Can I shop at REI Brookfield using a mobile app?
Yes, you can shop at REI via their mobile apps available on Android and iOS devices through the Google Play Store and Apple App Store respectively.
What other stores near REI Brookfield specialize in outdoor or shoe gear?
Nearby, there's Saucony, a shoe store, which is great for customers looking for specialized footwear, complementing their visit to REI for outdoor gear.
Are there automotive services near REI that I can visit before or after shopping?
Yes, there are several nearby automotive service centers including Klein-Dickert Auto Glass, Monro Auto Service and Tire Centers, and Mike Juneau's Brookfield Buick GMC that you can conveniently visit.
What attractions near REI in Brookfield could I visit along with my shopping trip?
You might consider visiting the Milwaukee Breakwater Lighthouse and the Milwaukee Breakwater Lighthouse Friends landmark, which are nearby and interesting outdoor points of interest.
How can I contact REI Brookfield for more information or assistance?
You can contact REI Brookfield by calling their main phone number at +1 262-783-6150 or their toll-free number at +1 800-426-4840. They also have a Facebook page at facebook.com/REIWisconsin for updates.
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