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Jordan Valley Outfitters

4.7
(254 reviews)

Business Details

311 North Lake Street, East Jordan, MI
49727, United States
(231) 536-0006
http://www.jvoutfitters.com

About

Canoe and Kayak Club
Located in Northern Michigan in the scenic Jordan Valley, Jordan Valley Outfitters is your Eco-Tour headquarters offering family paddling during the summer but also all winter long on the Jordan River. This north woods eco-tour experience is great for the entire family from 3 to 90 years young. We are close enough for a day trip, or stay locally and explore the famous Jordan Valley for memories that will last a lifetime. Come renew yourself with a relaxing trip down the first river in Michigan to be designated “wild and scenic.” The river is calling, contact us to plan your eco-tour adventure. We are here to help you plan and enjoy your next adventure, so stop by, email or call for assistance.

Location

Jordan Valley Outfitters
311 North Lake Street, East Jordan, MI
49727, United States

Hours

Monday11:00 AM - 3:00 PM
Tuesday11:00 AM - 3:00 PM
Wednesday11:00 AM - 3:00 PM
Thursday11:00 AM - 3:00 PM
Friday11:00 AM - 3:00 PM
Saturday11:00 AM - 3:00 PM
Sunday11:00 AM - 3:00 PM

Reviews

4.7
254 reviews
5 stars
217
4 stars
17
3 stars
6
2 stars
4
1 star
10
  • CM
    Carl McKissic
    Aug 26, 2026
    5.0
    It was a beautiful trip with my four girls .A little bit difficult, but lots of fun once we got the hang of it!! I definitely recommend having some experience behind you before you go!!
  • JH
    John Haskins
    Aug 22, 2026
    5.0
    My wife, 12+ year old grandson, and I had the best time ever on the one-hour, through the woods, kayaking trip we took a week ago. The super nice lady (maybe Mellanie?) who answered the phone spent many minutes helping us make an appropriate risk assessment based on our novice experience level, and helped us select the trip and the 3 kayaks. She then drove the shuttle to the car drop point and the kayak put-in point, giving us additional tips and encouragement. The day was perfect. The water was perfect. The equipment was perfect. The customer service was perfect. We were sad when the hour was over. Highly recommend.
  • CS
    Cheryl Sykes
    Aug 20, 2026
    5.0
    Jordan Valley Outfitters were very pleasant and easy to work with. Honest people who truly want you to enjoy your time on the Jordan River!
  • JM
    Joseph Meyer
    Aug 9, 2026
    3.0
    Slightly frustrating experience, and it may be on our part not theirs. Reservation was for noon, advised to be there early, got there at 11:30 and not on the river until 1:10. Staff on the bus were very friendly, at the shop not so much. Bus had AC but it barely worked.
  • BB
    BARB BEYER
    Jul 14, 2026
    1.0
    Very disappointed with our kayak experience on July 7, 2026. The river was filled with fallen trees, logs, debris, huge branches protruding every which way etc. No spotters from your company whatsoever. Unplanned emergencies are inevitable! Within the first ten minutes of our journey, our kayak veered toward a huge fallen tree that was unavoidable. I was in front (two-person kayak) when our kayak slammed sideways into a large tree trunk. My head struck the trunk when our kayak got lodged into all the branches causing us to fall into the river. Thankfully my friend and I were able to find a large branch to hold onto! Luckily my friend's screams for help were heard by a member of our 9-person group. He courageously secured his kayak and walked over to where we were and successfully rescued us, dislodged the kayak and flipped the kayak back over, got us settled back inside and we continued on our journey to the finish location. After reaching land, we met the employees who were waiting for the arrival of our group. We explained the unfortunate dilemma we experienced; they could see the large bump and bruise on my forehead, and my friend's legs were all cut up and bleeding from the underwater branches! The female employee had a nonchalant and couldn't care less attitude. She proceeded to tell us all about her experiences on that course. My injuries could have been far more serious, and I am grateful and blessed. But I was taken aback by such an inconsiderate lack of concern. I can't believe you run your business like this, and the safety of your guests are of no concern or importance to you. The very least you could have done was cleared the path of the numerous fallen trees from the recent storm.

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