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Jordan Valley Outfitters

4.7
(239 reviews)

Business Details

311 North Lake Street, East Jordan, MI
49727, United States
(231) 536-0006
http://www.jvoutfitters.com

About

Canoe and Kayak Club
Located in Northern Michigan in the scenic Jordan Valley, Jordan Valley Outfitters is your Eco-Tour headquarters offering family paddling during the summer but also all winter long on the Jordan River. This north woods eco-tour experience is great for the entire family from 3 to 90 years young. We are close enough for a day trip, or stay locally and explore the famous Jordan Valley for memories that will last a lifetime. Come renew yourself with a relaxing trip down the first river in Michigan to be designated “wild and scenic.” The river is calling, contact us to plan your eco-tour adventure. We are here to help you plan and enjoy your next adventure, so stop by, email or call for assistance.

Location

Jordan Valley Outfitters
311 North Lake Street, East Jordan, MI
49727, United States

Hours

Reviews

4.7
239 reviews
5 stars
206
4 stars
16
3 stars
5
2 stars
4
1 star
8
  • JB
    judy brink
    Mar 2, 2026
    5.0
    There is actually no way to describe this adventure in words, just do it and I promise you’ll be glad you did!! The cookies are so good you’ll be like a turtle on its back just trying to get to the stop spot. LOL. Thank you so much Dana, Mom and Dad!!
  • AP
    Alicia Peak
    Mar 1, 2026
    5.0
    We had the most incredible experience with Jordan Valley Outfitters today. This beautiful family-owned company — run by a mother, father, and daughter — truly operates like a well-oiled machine. Everything flowed effortlessly from start to finish. Dana, our guide, was absolutely outstanding. She knew the river like it was part of her — every bend, every current, every story. Her confidence, knowledge, and calm presence made us feel safe and completely taken care of. It wasn’t just a trip down the river; it was a history lesson, an adventure, and such a genuinely fun time all wrapped into one. What stood out most was watching this family work together. You can feel the pride, teamwork, and heart behind what they do. My three girlfriends and I left not only with amazing memories but with a deep appreciation for what’s possible when a family works together toward a shared goal. If you’re considering booking a trip — do it. Jordan Valley Outfitters delivers an unforgettable experience. We’ll absolutely be back.
  • KG
    Kevin Ginter
    Feb 27, 2026
    5.0
    The Winter Rafting experience was amazing with the sights and sounds of the Jordan River...the raft guide was very knowledgeable and humorous... would definitely do the river trip again.
  • KJ
    Kathleen Johnson
    Feb 25, 2026
    5.0
    We wanted a memorable experience for my birthday. JVO did a great job. We had a relaxing & lovely time floating down the Jordan River with Koz at the helm. We r definitely "Seniors". However, this trip would appeal to all ages. Give Melanie a call & she will get everything organized for your Jordan River Journey.
  • JL
    Jeanette LeBourdais
    Feb 24, 2026
    5.0
    This was a great, beautiful trip down the Jordan River. You need to keep your eyes on your surroundings, as there are trees and branches across or leaning into the river. This is a place of beauty and utter quiet. It is designated a natural river, which means trees cannot be removed unless it is blocking a path going down the river. The river is cold all the time, care is needed as there are no houses on the river. Guides are very important during winter months, as they are trained for emergency situations. Jordan Valley Outfitters is an experienced team of people that know how to handle this river. Enjoy.

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