Located in Northern Michigan in the scenic Jordan Valley, Jordan Valley Outfitters is your Eco-Tour headquarters offering family paddling during the summer but also all winter long on the Jordan River.
This north woods eco-tour experience is great for the entire family from 3 to 90 years young. We are close enough for a day trip, or stay locally and explore the famous Jordan Valley for memories that will last a lifetime. Come renew yourself with a relaxing trip down the first river in Michigan to be designated “wild and scenic.” The river is calling, contact us to plan your eco-tour adventure. We are here to help you plan and enjoy your next adventure, so stop by, email or call for assistance.
The staff is consistently described as friendly, helpful, and accommodating, enhancing the overall experience for customers.
Safety Concerns
Several reviews highlighted safety issues, particularly regarding the river conditions for tubing and kayaking, indicating that the experience may not be suitable for beginners or children.
Experience Quality
Many customers praised the winter rafting and kayaking experiences as beautiful and enjoyable, with specific mentions of knowledgeable guides and scenic views.
Equipment and Organization
The outfitter is noted for providing good quality equipment and well-organized trips, although some customers felt more guidance was needed for navigating the river.
QQ
Quissy
1 day ago
5.0
Sam was our guide! He was awesome and very knowledgeable about everything! Will most definitely be back! It was ahh-mazing!
CS
Christopher Sims
4 days ago
5.0
Thank you for a such a great trip down the river. We all had a blast. Cheers!
JL
jodie leclair
5 days ago
5.0
Excellent guide by Koz! We had a wonderful time. Very informative on the river and gave some great tips for kayaking this summer! Will be back for sure!
RW
Rick Winder
Jan 1, 2026
5.0
⭐️⭐️⭐️⭐️⭐️
Absolutely unforgettable experience.
My Girlfriend and I did the winter guided raft tour down the Jordan River, and it was hands down one of the most unique outdoor excursions I’ve ever done. The weather was cold but we bundled up enough. If I were to recommend one thing, it would be toe/boot warmers during the winter times.
The 90-minute float was the perfect length—relaxing, scenic, and never rushed. Floating through the snow-covered trees and quiet winter scenery felt incredibly peaceful and remote.
Dave was our guide and he was outstanding—knowledgeable, friendly, and made the entire trip feel safe and enjoyable. Halfway through the trip we tied off along the river to take photos, warmed up with hot cocoa and cookies, and just take in the surroundings.
Everything was extremely well organized, from the gear to the overall flow of the tour. If you’re looking for something different than a typical summer float, this winter trip is an absolute must. I’d highly recommend it to anyone looking for a memorable outdoor adventure.
We will be back!! Thanks for an amazing experience and a great start to the New Year!
Frequently Asked Questions About Jordan Valley Outfitters
What types of eco-tours does Jordan Valley Outfitters offer?
Jordan Valley Outfitters offers family paddling eco-tours in the summer and winter along the Jordan River in Northern Michigan.
Where is Jordan Valley Outfitters located?
Jordan Valley Outfitters is located at 311 North Lake Street, East Jordan, MI 49727, USA.
What are the operating hours of Jordan Valley Outfitters?
Jordan Valley Outfitters is open daily from 11:00 AM to 3:00 PM.
How can I contact Jordan Valley Outfitters?
You can contact Jordan Valley Outfitters by phone at +1 231-536-0006 or email at jvoutfitters@gmail.com.
What is special about the Jordan River eco-tour experience offered by Jordan Valley Outfitters?
The Jordain River is Michigan's first river designated as 'wild and scenic,' providing a unique and relaxing experience suitable for ages 3 to 90.
Can I plan my eco-tour adventure with assistance from Jordan Valley Outfitters?
Yes, Jordan Valley Outfitters offers help with planning and enjoying your next eco-tour adventure. You can contact them via phone, email, or visit their location for assistance.
What nearby accommodations are available for visitors to Jordan Valley Outfitters?
Nearby accommodations include Eddy's Motel, East Jordan Motel, and Bell's Cabins, all offering convenient lodging options for visitors.
Are there parks or campgrounds near Jordan Valley Outfitters where visitors can relax?
Yes, East Jordan Tourist Park and the nearby Tourist Park offer park, campground, and RV park facilities for visitors to enjoy before or after their eco-tour.
Where can I buy outdoor gear or fishing supplies near Jordan Valley Outfitters?
AAA Services Plus sells outdoor gear and sporting goods, and Beck's Bait and Tackle provides hunting and fishing supplies near Jordan Valley Outfitters.
What dining options are available near Jordan Valley Outfitters?
Nearby dining options include B.C. Pizza East Jordan for pizza and Chester's Chicken for chicken dishes, as well as fast food options like McDonald's.