Jordan Valley Outfitters

4.7
229 reviews

About

Canoe and Kayak Club
Located in Northern Michigan in the scenic Jordan Valley, Jordan Valley Outfitters is your Eco-Tour headquarters offering family paddling during the summer but also all winter long on the Jordan River. This north woods eco-tour experience is great for the entire family from 3 to 90 years young. We are close enough for a day trip, or stay locally and explore the famous Jordan Valley for memories that will last a lifetime. Come renew yourself with a relaxing trip down the first river in Michigan to be designated “wild and scenic.” The river is calling, contact us to plan your eco-tour adventure. We are here to help you plan and enjoy your next adventure, so stop by, email or call for assistance.

Location

Jordan Valley Outfitters
311 North Lake Street, East Jordan, MI
49727, United States

Hours

Reviews

4.7
229 reviews
5 stars
196
4 stars
16
3 stars
5
2 stars
4
1 star
8

What are people saying?

AI-generated from recent customer reviews

Customer Service

The staff is consistently described as friendly, helpful, and accommodating, enhancing the overall experience for customers.

Safety Concerns

Several reviews highlighted safety issues, particularly regarding the river conditions for tubing and kayaking, indicating that the experience may not be suitable for beginners or children.

Experience Quality

Many customers praised the winter rafting and kayaking experiences as beautiful and enjoyable, with specific mentions of knowledgeable guides and scenic views.

Equipment and Organization

The outfitter is noted for providing good quality equipment and well-organized trips, although some customers felt more guidance was needed for navigating the river.
  • QQ
    Quissy
    1 day ago
    5.0
    Sam was our guide! He was awesome and very knowledgeable about everything! Will most definitely be back! It was ahh-mazing!
  • CS
    Christopher Sims
    4 days ago
    5.0
    Thank you for a such a great trip down the river. We all had a blast. Cheers!
  • JL
    jodie leclair
    5 days ago
    5.0
    Excellent guide by Koz! We had a wonderful time. Very informative on the river and gave some great tips for kayaking this summer! Will be back for sure!
  • RW
    Rick Winder
    Jan 1, 2026
    5.0
    ⭐️⭐️⭐️⭐️⭐️ Absolutely unforgettable experience. My Girlfriend and I did the winter guided raft tour down the Jordan River, and it was hands down one of the most unique outdoor excursions I’ve ever done. The weather was cold but we bundled up enough. If I were to recommend one thing, it would be toe/boot warmers during the winter times. The 90-minute float was the perfect length—relaxing, scenic, and never rushed. Floating through the snow-covered trees and quiet winter scenery felt incredibly peaceful and remote. Dave was our guide and he was outstanding—knowledgeable, friendly, and made the entire trip feel safe and enjoyable. Halfway through the trip we tied off along the river to take photos, warmed up with hot cocoa and cookies, and just take in the surroundings. Everything was extremely well organized, from the gear to the overall flow of the tour. If you’re looking for something different than a typical summer float, this winter trip is an absolute must. I’d highly recommend it to anyone looking for a memorable outdoor adventure. We will be back!! Thanks for an amazing experience and a great start to the New Year!
  • MA
    Manas Arora
    Dec 30, 2025
    5.0
    Amazing winter rafting experience It was magical

Frequently Asked Questions About Jordan Valley Outfitters

What types of eco-tours does Jordan Valley Outfitters offer?

Jordan Valley Outfitters offers family paddling eco-tours in the summer and winter along the Jordan River in Northern Michigan.

Where is Jordan Valley Outfitters located?

Jordan Valley Outfitters is located at 311 North Lake Street, East Jordan, MI 49727, USA.