Jordan Valley Outfitters

4.7
230 reviews

Business Details

311 North Lake Street, East Jordan, MI
49727, United States
(231) 536-0006
http://www.jvoutfitters.com

About

Canoe and Kayak Club
Located in Northern Michigan in the scenic Jordan Valley, Jordan Valley Outfitters is your Eco-Tour headquarters offering family paddling during the summer but also all winter long on the Jordan River. This north woods eco-tour experience is great for the entire family from 3 to 90 years young. We are close enough for a day trip, or stay locally and explore the famous Jordan Valley for memories that will last a lifetime. Come renew yourself with a relaxing trip down the first river in Michigan to be designated “wild and scenic.” The river is calling, contact us to plan your eco-tour adventure. We are here to help you plan and enjoy your next adventure, so stop by, email or call for assistance.

Location

Jordan Valley Outfitters
311 North Lake Street, East Jordan, MI
49727, United States

Hours

Reviews

4.7
230 reviews
5 stars
197
4 stars
16
3 stars
5
2 stars
4
1 star
8

What are people saying?

AI-generated from recent customer reviews

Guides

Customers consistently praised the knowledgeable and friendly guides, highlighting their ability to enhance the experience.

Winter Rafting

The winter rafting trips received overwhelmingly positive feedback for their unique and beautiful experiences.

Safety Concerns

Some reviews raised concerns about safety, particularly regarding tubing and kayaking, with reports of injuries and lack of adequate guidance.

Customer Service

While many reviews praised the staff's friendliness and helpfulness, there were isolated incidents of poor customer service that affected the overall experience.

River Conditions

The river's conditions were noted as challenging, with obstacles like fallen trees and strong currents, which may not be suitable for inexperienced paddlers.
  • NG
    Nancy Gribi
    3 days ago
    5.0
    My favorite river in Northern Michigan! The Jordan is very scenic and uninhabited. JVO is a fine oiled machine. Well staffed, good equipment and great guides. Thank you for making our experience so wonderful.
  • AG
    Amy Goodman
    Jan 13, 2026
    5.0
    The winter rafting is one of the most awesome things I've ever done! Highly recommend! Working with Melanie, Dan, Koz and Sam was amazing! We will be back!
  • QQ
    Quissy
    Jan 11, 2026
    5.0
    Sam was our guide! He was awesome and very knowledgeable about everything! Will most definitely be back! It was ahh-mazing!
  • JL
    jodie leclair
    Jan 7, 2026
    5.0
    Excellent guide by Koz! We had a wonderful time. Very informative on the river and gave some great tips for kayaking this summer! Will be back for sure!
  • RW
    Rick Winder
    Jan 1, 2026
    5.0
    ⭐️⭐️⭐️⭐️⭐️ Absolutely unforgettable experience. My Girlfriend and I did the winter guided raft tour down the Jordan River, and it was hands down one of the most unique outdoor excursions I’ve ever done. The weather was cold but we bundled up enough. If I were to recommend one thing, it would be toe/boot warmers during the winter times. The 90-minute float was the perfect length—relaxing, scenic, and never rushed. Floating through the snow-covered trees and quiet winter scenery felt incredibly peaceful and remote. Dave was our guide and he was outstanding—knowledgeable, friendly, and made the entire trip feel safe and enjoyable. Halfway through the trip we tied off along the river to take photos, warmed up with hot cocoa and cookies, and just take in the surroundings. Everything was extremely well organized, from the gear to the overall flow of the tour. If you’re looking for something different than a typical summer float, this winter trip is an absolute must. I’d highly recommend it to anyone looking for a memorable outdoor adventure. We will be back!! Thanks for an amazing experience and a great start to the New Year!

Frequently Asked Questions About Jordan Valley Outfitters

What types of eco-tours does Jordan Valley Outfitters offer?

Jordan Valley Outfitters offers family paddling eco-tours in the summer and winter along the Jordan River in Northern Michigan.

Where is Jordan Valley Outfitters located?

Jordan Valley Outfitters is located at 311 North Lake Street, East Jordan, MI 49727, USA.

Brand Certified Facts from Jordan Valley Outfitters

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Certified February 01, 2026Yext Knowledge Graph
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