About

Camping StoreBicycle StoreShoe StoreClothing StoreSki ShopChildren's Clothing StoreBicycle Repair Shop
At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products--and the trails, slopes and waterways where we play.

Details

  • Curbside pickupAvailable

Location

REI
2101 Dr Martin Luther King Jr Pkwy, CHICO, CA
95928, United States

Hours

Reviews

3.8
26 reviews
5 stars
17
4 stars
0
3 stars
1
2 stars
3
1 star
5
  • NL
    Nancie Lindsay
    Nov 14, 2025
    1.0
    I'm an avid backpacker, been an REI co op member for some time down in Roseville, and I've also been to the one in Sacramento, Papa Watt Avenue. So I'm in Chico and I decided to check out their new store.Was there for 45 minutes?Nobody asked me if I needed help finally.I found someone to help me.They said they didn't have it and they turned around and walked away. I felt like I was in home depot.\n I will not come back to this store again..
  • DG
    Dawn Garcia
    Nov 2, 2025
    3.0
    I love REI! am a big supporter of them since I lived in Seattle back in the 90s and have continued to be a member.I went into the brand new Chico store this evening. I was the only customer, maybe two more people walked in, and I saw at least four employees. A very quiet night, and they're probably feeling out the customer visits, since they're a new store. however, since I was one of only 3 customers I expected a lot more hovering and customer care, but I had to push the call button each time I wanted to try on clothing. I had to find someone when I had other questions. Everyone I talked to was kind but not engaging or creative. Their customer service needs a lot of improvement, engagement to sell more items that could be beneficial to the customer. The store looked good.But I didn't look around the whole shop. With some training for salespeople, I hope they find success.
  • MJ
    Michael Glebis, Jr.
    Oct 20, 2025
    5.0
    Everybody was nice and was able to checkout in a steady pace.
  • LW
    Logan Walker
    Sep 28, 2025
    2.0
    Seems like the prices are out of reach for most people who live in Chico. The prices are so expensive that even working professionals would rather shop online or cross the street to Costco. In positive terms, it’s always worth a stop just to use the restroom.
  • KB
    karma boyer
    Sep 17, 2025
    5.0
    We are so lucky to have REI in Chico! I have been a member for many years and have had to go elsewhere to shop there. It’s so great to be able to go easily now. A few weeks ago my biking shoes failed, so I went to the store, found a new pair, and they put on the clips for free while I waited. My husband had his bike serviced there and they did a great job. I also can buy my wide width Altra trail runners right in the store, as well as my backpacking food. Thank you REI for joining our community!

Frequently Asked Questions About REI

What type of products can I find at REI in Chico?

REI offers quality outdoor gear, including award-winning REI brand gear and clothing, as well as products from brands like The North Face, Patagonia, and Columbia suitable for camping, skiing, cycling, and other outdoor activities.

What are the operating hours for REI in Chico?

REI in Chico is open Monday through Saturday from 10:00 AM to 9:00 PM and Sunday from 11:00 AM to 6:00 PM.