At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products--and the trails, slopes and waterways where we play.
I came in a few days ago and asked Nancy for help finding some patagonia stuff. She was SO rude to me and made me feel like an idiot when she told me “that was a stupid question.” Everyone else is so nice but her entire demeanor is like a black cloud walking around REI. I will not be back knowing that rude and vile woman is there.
JJ
Jasmine
Dec 6, 2025
5.0
I want to thank Kyla for being so helpful! I was looking for the right shoes for a little over a month and Kyla was able to recommend me a pair of shoes that work great for me!
NL
Nancie Lindsay
Nov 14, 2025
1.0
I'm an avid backpacker, been an REI co op member for some time down in Roseville, and I've also been to the one in Sacramento, Papa Watt Avenue. So I'm in Chico and I decided to check out their new store.Was there for 45 minutes?Nobody asked me if I needed help finally.I found someone to help me.They said they didn't have it and they turned around and walked away. I felt like I was in home depot.\n I will not come back to this store again..
DG
Dawn Garcia
Nov 2, 2025
3.0
I love REI! am a big supporter of them since I lived in Seattle back in the 90s and have continued to be a member.I went into the brand new Chico store this evening. I was the only customer, maybe two more people walked in, and I saw at least four employees. A very quiet night, and they're probably feeling out the customer visits, since they're a new store. however, since I was one of only 3 customers I expected a lot more hovering and customer care, but I had to push the call button each time I wanted to try on clothing. I had to find someone when I had other questions. Everyone I talked to was kind but not engaging or creative. Their customer service needs a lot of improvement, engagement to sell more items that could be beneficial to the customer. The store looked good.But I didn't look around the whole shop. With some training for salespeople, I hope they find success.
MJ
Michael Glebis, Jr.
Oct 20, 2025
5.0
Everybody was nice and was able to checkout in a steady pace.
REI offers quality outdoor gear, including award-winning REI brand gear and clothing, as well as products from brands like The North Face, Patagonia, and Columbia suitable for camping, skiing, cycling, and other outdoor activities.
What are the operating hours for REI in Chico?
REI in Chico is open Monday through Saturday from 10:00 AM to 9:00 PM and Sunday from 11:00 AM to 6:00 PM.
Where is REI located in Chico?
REI is located at 2101 Dr Martin Luther King Jr Pkwy, Suite 20, Chico, CA 95928, USA.
Does REI offer curbside pickup or in-store shopping?
Yes, REI offers both curbside pickup and in-store shopping options.
Which payment methods are accepted at REI Chico?
REI accepts American Express, Mastercard, and Visa credit cards for payments.
Who can I contact for questions or additional information about REI Chico?
You can call REI at +1 530-399-1818 for any inquiries or visit their website at https://www.rei.com/stores/chico.
What popular shopping centers are near REI Chico?
Chico Crossroads shopping center is nearby, offering additional retail and dining options for visitors.
Are there any popular food spots near REI in Chico?
Yes, nearby food options include In-N-Out Burger, Krispy Kreme, Nothing Bundt Cakes, and McDonald's, great for grabbing a meal or snack before or after shopping.
Where can I find beauty and spa services near REI in Chico?
Benefit Cosmetics BrowBar, Charlotte Tilbury salon, and Fashion Nails Spa are nearby for beauty and spa services.
What other specialty stores are located near REI Chico?
Nearby specialty stores include hobby shops like A Main Hobbies and Warhammer, as well as mattress stores such as Evans Furniture and Sleep Number.