At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products--and the trails, slopes and waterways where we play.
Overall, customers praised the staff for being knowledgeable, friendly, and helpful, although experiences varied with some reporting pushy sales tactics.
Product Selection
The store offers a wide range of high-quality outdoor gear and apparel, with many customers appreciating the variety available both in-store and online.
Pricing
While some customers found prices to be high, many felt that the quality justified the cost, and the membership program offered good discounts.
Store Experience
The store is generally clean and well-organized, but some customers reported inconsistent service quality on different visits.
KB
kate bazzle
1 day ago
2.0
Went into REI ready to buy new hiking boots and left without trying on a single pair. I stood in the boot section waiting for help while an employee nearby chatted with what appeared to be her friends instead of assisting customers. When I asked another employee for help, she barely stopped walking, pointed back to the same girl, and dismissed me without even listening to what I needed.
As someone who has worked in sales for years, I was honestly shocked at how quickly and rudely I was brushed off. Really disappointing experience. I’ll be taking my business elsewhere.
ME
Marla Ellett
Feb 16, 2026
5.0
Jeremy went out of his way today to make sure I found the best hiking shoe for my foot. I think he was also watching another department but reached out when he saw I needed help.
AA
Albert
Feb 9, 2026
5.0
Great outdoor gear and expert, friendly staff.
TA
Theron Airhart
Jan 19, 2026
5.0
⭐⭐⭐⭐⭐
REI is hands-down one of the best places for anything outdoors. They have everything you could need for hiking, camping, and outdoor adventures—gear, clothing, footwear, and accessories—all in one place.
The selection is excellent, the quality is top-tier, and the staff is knowledgeable and genuinely helpful without being pushy. Whether you’re a beginner getting into hiking or someone who spends a lot of time outdoors, REI makes it easy to find the right gear that actually works.
Reliable products, great customer service, and a store you can trust for outdoor needs. Highly recommend. 🏕️🥾🌲
AB
Aaron B.
Jan 18, 2026
4.0
Very nice store with excellent customer service throughout! We visited the store for the first time 01/26 looking for comfortable higher end walking / athletic shoes. Hokas, brooks, etc. They have a respectable selection, and the customer service is top notch! Shout out to Matt!
Be advised, this is a higher end sporting goods store so some of the prices are quite high, but their footwear selection at least is reasonably priced along with other shoe stores in that category and in the area. All said, we would definitely recommend the REI Co-op store in Huntsville AL. Even if you're just window shopping...
REI offers quality outdoor gear including camping equipment, bicycles, clothing, ski and snowboard gear, and more, designed for both beginners and seasoned outdoor enthusiasts.
Where is REI located in Huntsville, AL?
REI is located at 1035 Mid City Dr NW, Huntsville, AL 35806, USA.
What are the REI store hours on weekdays and weekends?
REI is open Monday through Friday from 10:00 AM to 8:00 PM, Saturday from 9:00 AM to 8:00 PM, and Sunday from 10:00 AM to 6:00 PM.
Does REI offer curbside pickup service?
Yes, REI offers curbside pickup service for customer convenience.
What payment methods are accepted at REI?
REI accepts American Express, Android Pay, Apple Pay, MasterCard, and Visa.
How can I contact REI in Huntsville?
You can contact REI at the phone number +1 256-430-4424.
Does REI have a mobile app for shopping?
Yes, REI has mobile apps available for iOS and Android devices to shop their products conveniently.
What nearby dining options are available near REI?
Nearby dining options include Wahlburgers for burgers, Kamado Ramen for Japanese cuisine, Tupelo Honey Southern Kitchen & Bar for southern food, and Salt Factory Pub for gastropub fare.
Are there any nearby coffee shops near REI for a quick break?
Yes, nearby coffee shops include Tous Les Jours, Kung Fu Tea, Starbucks, and The Beacon Center, great places to relax before or after visiting REI.
What nearby fitness or outdoor activity centers are around REI?
High Point Climbing and Fitness Huntsville, a rock climbing gym, is located nearby, providing a great activity spot for outdoor enthusiasts visiting REI.