At REI, we love to get outside and play, and we know first-hand the importance of quality outdoor gear. We stand behind all our products with a 100% satisfaction guarantee, and we design our own line of award-winning REI brand gear and clothing. Whether you're new to outdoor adventure or a seasoned pro, we gladly share our enthusiasm for our products--and the trails, slopes and waterways where we play.
Many customers praised the staff for being friendly, knowledgeable, and helpful, although some reported negative experiences with unresponsive employees.
Product Quality
Customers appreciate the high-quality gear and apparel offered, often noting that while prices are higher, the value is justified.
Store Experience
The store is generally described as clean and well-organized, but some customers expressed dissatisfaction with the layout and specific inventory issues.
Return Policy
The return policy is viewed positively by many, although there are complaints about recent changes that some customers found frustrating.
PN
Pierce Newman
Jan 27, 2026
5.0
We were planning our first ski trip and Amyleigh did an amazing job helping us. She knew what base layers we would need and gave us recommendations for any other gear we would need at Northern REI locations.
SF
STRR FL
Jan 20, 2026
5.0
Great experience with excellent service—from the moment we arrived until we paid, the staff was attentive, responsive, and provided accurate advice and assistance. Thank you to the gentleman with the hat who speaks French: merci! You've truly helped us become loyal fans of Rei-coop Birmingham.
MF
M'Glynis Fowler
Jan 18, 2026
5.0
Love this store and the helpful knowledgeable staff
JJ
Joe Jowers
Nov 28, 2025
2.0
Closed on Black Friday?!
DC
Dan Crumpton
Nov 9, 2025
2.0
The staff are generally uninformed about anything involving the outdoors, other than trendy clothing. The no bag policy is a slap in the face when purchasing very expensive items. No wonder REI will soon be a distant memory.