The LEGO® Store Mayfair in Wauwatosa, WI brings creativity to life for kids and kids-at-heart! Visit our toy store to discover a huge selection of LEGO sets, minifigures and gifts, with extra help from our knowledgeable Brick Specialists. From LEGO Star Wars™ sets to LEGO sets for adults, we’ve got plenty of options for fans of all ages! Looking to get extra creative? Design your own personalized LEGO minifigures at the Build a Minifigure station, or check out the LEGO Pick a Brick wall to find all the pieces you need to bring your next idea to life. We’re always working on fun new activities to inspire creative play, so be sure to ask about what exciting LEGO events are coming soon to our store!
Employees are consistently described as friendly, helpful, and knowledgeable, creating a welcoming atmosphere for customers.
Store Experience
The store is noted for being clean, organized, and well-stocked, providing a fun environment for both kids and adults.
Product Availability
While many customers appreciate the selection, some express disappointment over the availability of specific items and the high prices of Lego sets.
Community Engagement
Staff actively engage with customers, especially children, enhancing the overall shopping experience through events and personal interactions.
AS
Andrew J. Selep
1 day ago
5.0
Attentive staff, good selection will help you order to store if not in stock
DR
Daniel Rodriguez
5 days ago
5.0
Lots of cool things but expensive
KK
Katie
Oct 29, 2025
5.0
The employees are always sooo kind and helpful! They all have a wealth of knowledge about all things Lego. The "Pick a brick" wall is awesome for being creative and finding hard to get pieces.
LS
Louise S.
Oct 26, 2025
5.0
This is by far the kindest Lego store! My kids have the Lego passports, so as we travel, we make sure to visit all the different locations. We have been to many Lego locations, and this one was the most welcoming. There was a special event going on that we were unaware of, and the employees explained it all very well. The event was organized and structured. Another employee helped me navigate the Lego website, showing me where I can find when these events are taking place and also shared that as an insider there are special in store promotions. I had no idea! So my kids had the opportunity to build a Lego witch AND get a neat keychain. The cashier was awesome with my kids. She helped them with choosing stamps for their passports and sharing extra Halloween sticker treats. There was another employee who chatted with my son about The Legend of Zelda and then surprised us by pulling the Gameboy display for my kids to look at and explore. I can honestly say we've never had a bad experience in a Lego store, but this location surpasses all the others we've visited. If you are local or passing through, I definitely suggest going here! Thank you Lego employees for creating a great experience to end our little weekend away.
JM
James Meighen
Sep 13, 2025
5.0
Great customer service. Store clerks always go the extra mile to help. And who doesn't love Lego?
Frequently Asked Questions About The LEGO® Store Mayfair
How do I sign up for the LEGO VIP Program?
If you drop by one of our awesome LEGO® Stores, you can become a LEGO® VIP member right there and then. Just ask one of our Brick Specialists to sign you up and they’ll be happy to help. After you sign up in-store, you’ll receive a welcome email with instructions for completing your registration. After your registration is complete, you’ll receive an email with a link to your new digital card. LEGO VIP Points can be earned on purchases from LEGO stores and from our online shop.
How do I redeem my VIP Points?
Once you’ve earned points, visit your VIP account on LEGO.com where you can choose to redeem a voucher for either online or in-store shopping!
Do you price match other retailers?
We strive to offer fair and consistent pricing in our stores and online. We can’t price match, however, as Stores and the LEGO® Shop sometimes run different promotions and discounts. Happy shopping!
What do I do if my set is missing a piece or if I lost a piece?
You can visit our store to see if your missing piece is available to buy from Pick-A-Brick wall. Or, request a free replacement piece to be shipped straight to your door by visiting LEGO.com and navigating to 'Help' and then 'Replacement Parts'.
How much does it cost to visit at LEGO store?
All of our LEGO Stores are free to enter.
Can I buy individual bricks?
If you want to buy individual pieces to build something unique, check out our Pick-a-Brick wall! Each store has something different, and the bricks change all the time! We hope you’ll stop by soon to see what’s new!
The set I want is out of stock, when will you have more?
While we don’t have an exact date for when sets will be available again, you can search for a set at LEGO.com and sign up for in-stock notification emails to be one of the first to know!
How do I check if the set I want is in stock at your store?
Visit LEGO.com, search for the set you want, and on the product page click ‘Check Store Stock’ to see if this item is available at our store! Or, give us a call and we’d be happy to help!
Do you sell Gift Cards?
Yes, we sell LEGO® Gift Cards! Just stop by and we'd be happy to help, or visit LEGO.com to buy an e-gift card! LEGO® Gift Cards can be given in any amount up to $500.
How do I find out how much a set, gift or toy costs?
Our prices are the same in stores and online, so visit LEGO.com and search for the item you want for more information!
Can I return a LEGO set I ordered online to a LEGO Store?
If the total value of the unopened set is under $200, you can return your unopened LEGO set to any of our LEGO Brand Retail stores with your original shipping confirmation email or receipt dated within 90 days, and we'll give you a full refund in form of store credit or a gift card. If your unopened set is over $200, simply return your unopened LEGO set to the address listed on your packing slip.
How can I sign up for the LEGO VIP Program at The LEGO® Store Mayfair?
You can sign up for the LEGO VIP Program right in the store by asking any Brick Specialist to assist you. After signing up, you'll receive a welcome email with registration instructions and a link to your digital card once completed. You earn VIP Points on purchases both in-store and online.
What options are available to redeem VIP Points?
You can redeem your VIP Points by logging into your VIP account on LEGO.com and choosing a voucher to use for online or in-store shopping.
Does The LEGO® Store Mayfair offer price matching with other retailers?
No, The LEGO® Store Mayfair does not offer price matching because stores and LEGO.com sometimes run different promotions and discounts. They strive to offer fair and consistent pricing.
What should I do if my LEGO set is missing or has lost a piece?
You can visit the store to check their Pick-A-Brick wall for missing pieces or request a free replacement shipped to your door via LEGO.com's 'Help' section under 'Replacement Parts'.
Is there an admission fee to visit The LEGO® Store Mayfair?
No, all LEGO Stores, including The LEGO® Store Mayfair, are free to enter.
Can I purchase individual LEGO bricks at the Mayfair store?
Yes, you can buy individual LEGO pieces from the Pick-A-Brick wall, which changes selection often. Stop by to see the latest offerings!
How do I check if a specific LEGO set is in stock at the Mayfair store?
Visit LEGO.com and search for the desired set. On the product page, click ‘Check Store Stock’ to see availability at the Mayfair store, or call the store for assistance.
Are LEGO Gift Cards available at The LEGO® Store Mayfair?
Yes, LEGO Gift Cards can be purchased in-store or online in any amount up to $500.
What nearby places can I visit along with The LEGO® Store Mayfair?
Near The LEGO® Store Mayfair, you can visit Bubblelicious for bubble tea or smoothies, Bath & Body Works for beauty supplies, and Go! Calendars, Toys & Games for additional toy shopping.
How can nearby stores like GNC or Peloton enhance my visit to The LEGO® Store Mayfair?
You can complement your visit by shopping for health products at GNC or checking out fitness equipment at Peloton just nearby, making your trip to the Mayfair area more versatile and convenient.
Are there nearby clothing and footwear stores close to The LEGO® Store Mayfair?
Yes, there are several stores nearby such as Buckle, Ticknors Men's Clothier, and Kids Foot Locker where you can shop for clothing and shoes, providing a great shopping experience in the Mayfair area.