The LEGO® Store Mayfair

4.7
561 reviews

About

Toy StoreToys
The LEGO® Store Mayfair in Wauwatosa, WI brings creativity to life for kids and kids-at-heart! Visit our toy store to discover a huge selection of LEGO sets, minifigures and gifts, with extra help from our knowledgeable Brick Specialists. From LEGO Star Wars™ sets to LEGO sets for adults, we’ve got plenty of options for fans of all ages! Looking to get extra creative? Design your own personalized LEGO minifigures at the Build a Minifigure station, or check out the LEGO Pick a Brick wall to find all the pieces you need to bring your next idea to life. We’re always working on fun new activities to inspire creative play, so be sure to ask about what exciting LEGO events are coming soon to our store!

Details

  • DeliveryNot available
  • DebitAvailable
  • Mobile paymentsAvailable
  • Cash onlyNot available

Location

The LEGO® Store Mayfair
2500 North Mayfair Rd, Wauwatosa, WI
53226, United States

Hours

Reviews

4.7
561 reviews
5 stars
450
4 stars
87
3 stars
21
2 stars
0
1 star
3

What are people saying?

AI-generated from recent customer reviews

Customer Service

Employees are consistently described as friendly, helpful, and knowledgeable, creating a welcoming atmosphere for customers.

Store Experience

The store is noted for being clean, organized, and well-stocked, providing a fun environment for both kids and adults.

Product Availability

While many customers appreciate the selection, some express disappointment over the availability of specific items and the high prices of Lego sets.

Community Engagement

Staff actively engage with customers, especially children, enhancing the overall shopping experience through events and personal interactions.
  • AS
    Andrew J. Selep
    1 day ago
    5.0
    Attentive staff, good selection will help you order to store if not in stock
  • DR
    Daniel Rodriguez
    5 days ago
    5.0
    Lots of cool things but expensive
  • KK
    Katie
    Oct 29, 2025
    5.0
    The employees are always sooo kind and helpful! They all have a wealth of knowledge about all things Lego. The "Pick a brick" wall is awesome for being creative and finding hard to get pieces.
  • LS
    Louise S.
    Oct 26, 2025
    5.0
    This is by far the kindest Lego store! My kids have the Lego passports, so as we travel, we make sure to visit all the different locations. We have been to many Lego locations, and this one was the most welcoming. There was a special event going on that we were unaware of, and the employees explained it all very well. The event was organized and structured. Another employee helped me navigate the Lego website, showing me where I can find when these events are taking place and also shared that as an insider there are special in store promotions. I had no idea! So my kids had the opportunity to build a Lego witch AND get a neat keychain. The cashier was awesome with my kids. She helped them with choosing stamps for their passports and sharing extra Halloween sticker treats. There was another employee who chatted with my son about The Legend of Zelda and then surprised us by pulling the Gameboy display for my kids to look at and explore. I can honestly say we've never had a bad experience in a Lego store, but this location surpasses all the others we've visited. If you are local or passing through, I definitely suggest going here! Thank you Lego employees for creating a great experience to end our little weekend away.
  • JM
    James Meighen
    Sep 13, 2025
    5.0
    Great customer service. Store clerks always go the extra mile to help. And who doesn't love Lego?

Frequently Asked Questions About The LEGO® Store Mayfair

How do I sign up for the LEGO VIP Program?

If you drop by one of our awesome LEGO® Stores, you can become a LEGO® VIP member right there and then. Just ask one of our Brick Specialists to sign you up and they’ll be happy to help. After you sign up in-store, you’ll receive a welcome email with instructions for completing your registration. After your registration is complete, you’ll receive an email with a link to your new digital card. LEGO VIP Points can be earned on purchases from LEGO stores and from our online shop.

How do I redeem my VIP Points?

Once you’ve earned points, visit your VIP account on LEGO.com where you can choose to redeem a voucher for either online or in-store shopping!