Brand Certified
Lane Bryant
3.7(79 reviews)
Certified by Lane Bryant • Mar 15, 2026
Business Details
7319 W Towne Way, Madison, WI
53719, United States
Certified by Lane Bryant • Mar 15, 2026
(608) 833-7040
Certified by Lane Bryant • Mar 15, 2026
https://stores.lanebryant.com/wi/madison/7319-w-towne-way
Certified by Lane Bryant • Mar 15, 2026
About
Certified by Lane Bryant • Mar 15, 2026
Plus Size Clothing StoreWomen's Clothing StoreLingerie StoreClothing StoreFashion Accessories StoreLane Bryant
It’s always a party here at Lane Bryant. Your local plus size clothing store in Madison, WI has the latest have-to-have trends + some incredible deals to shop them with so we recommend popping in as soon as possible. (Because who wants to miss a party like this?)
• Plus size jeans
• Sexy and supportive plus size bras and panties
• Comfy plus size sweaters
• Flattering and stylish tops
• Chic plus size dresses
New arrivals are hitting all the time — ready to make every moment…a moment. And our plus size clothing store has FREE personal styling and expert fittings to help you find what you’re looking for (and then some).
See something you love online? Make it yours with FREE SHIPPING to your local Lane Bryant store in Madison. Just click Ship-To-Store at checkout and select your local store as your shipping destination.
What To Expect During Your Lane Bryant Store Visit:
The VIP treatment awaits. You can just drop in or book a free in-store personal styling session at your local Lane Bryant in Madison, WI. Your designated stylist will be on hand to hype you up and help you find the perfect fit for any occasion. Work wardrobe needs an upgrade? We got you. Date night on the horizon? We’re on it. With plus size dresses, jeans, sweaters and more (in sizes 10-40), we’ve got your office days and nights-out covered.
And maybe the coolest thing ever? FREE BRA FITTINGS! Come in and let us help you find the bra that fits you best — in just about 60 seconds.
Don’s miss a thing! Come in and see us ASAP.
Location
Certified by Lane Bryant • Mar 15, 2026
Hours
Certified by Lane Bryant • Mar 15, 2026
Reviews
3.7
79 reviews
5 stars
35
4 stars
18
3 stars
8
2 stars
7
1 star
11
- OBOctavia BoganMar 10, 20261.0I asked to try in bras and nobody took me to the room or asked if I needed help. I then proceeded to watch someone else say they wanted to try in a blouse and the same woman who helped me had no problem following her to the dressing room. The final sale sign is misleading and never once did anyone ask if I needed help.
- JCJenn COct 24, 20255.0I order a lot of things online so I don't spend much time in the store but when I do, everyone has been very polite. They see me and head back to get my packages when I enter. I have had very long conversations with some of the employees when it has been slow when I come in. Very nice people. My husband has always been welcome in the store. That is never an issue. I buy most of my clothes here even though I am almost down to the smallest size they have. I appreciate the help I get. Thanks ladies for making this a wonderful place to shop!!
- KKKatie KMay 16, 20221.0Omg! Gave it a few months before going back in to see if anything has gotten better. Went in. Had 10 plus items in my hand. 3 or 4 employees working with only one other customer in the store. I asked about a fitting room. Never did she offer - just told me to go back with my items. Never was I asked how things were or if I needed any help. When I hot to the register I was told they don't match prices from their website - I was like ok I'll order from website. What a loss for them - they didn't even offer to order it for me. They were talking (to eachother) about how they did things at all the stores that have closed. Talking about how to better set up their underwear drawer. Hmmmm - I think they better find some better customer service. I hate shopping online but went home and started shopping online with a different retailer. Go to Torrid if you need in person but do not waste your time here. So sad. Management responds to reviews but you can tell this is consistent by the number of negative reviews saying the same thing.
- RSRoxAnne M (Sassy)Nov 21, 20205.0Great deals today and great staff
Frequently Asked Questions About Lane Bryant
What is Lane Bryant in Madison, WI known for?
Lane Bryant is a local plus size clothing store offering the latest trends in plus size fashion, including jeans, bras, panties, sweaters, tops, and dresses, along with free personal styling and bra fittings.
What services does Lane Bryant offer in their Madison store?
The store provides free personal styling sessions, expert fittings, bra fittings, and ship-to-store free shipping service.
What are the usual opening hours for Lane Bryant at West Towne Mall?
Lane Bryant is open Monday to Thursday from 11:00 AM to 8:00 PM, Friday and Saturday from 10:00 AM to 8:00 PM, and Sunday from 11:00 AM to 6:00 PM.
Where is Lane Bryant located in Madison, WI?
Lane Bryant is located at 7319 W Towne Way in Madison, Wisconsin, within the West Towne Mall area.
Which payment methods are accepted at Lane Bryant Madison?
Lane Bryant accepts American Express, Cash, Discover, Klarna, Mastercard, and Visa as payment options.
Can I pick up my online order in-store at Lane Bryant Madison?
Yes, Lane Bryant offers free in-store pickup for online orders using their Ship-To-Store service.
What are some nearby places I can visit before or after shopping at Lane Bryant?
Nearby you can visit Nutrition Shack for health foods, Charlotte Tilbury beauty salon for cosmetic needs, and Ulta Beauty for a wide range of beauty products and hair supplies.
Are there other clothing stores near Lane Bryant at West Towne Mall?
Yes, there are other clothing stores nearby including Terese Zache Boutique, Gap, Name of the Game, and Nordstrom Rack.
Where can I grab a coffee or quick snack near Lane Bryant?
Gloria Jeans Coffees, a coffee shop and cafe, is nearby for a quick coffee or snack to enjoy before or after your shopping visit.
Does Lane Bryant provide a welcoming and inclusive environment?
Yes, Lane Bryant welcomes LGBTQ customers and is designated as a transgender safe space, ensuring an inclusive shopping experience.
Brand Certified Facts from Lane Bryant
This information is certified by Lane Bryant and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified March 15, 2026Yext Knowledge Graph
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