Scheels

4.6
1992 reviews

About

Sporting Goods StoreGolf Equipment ShopShoe StoreClothing StoreSportswear StoreSunglasses StoreExercise Equipment StoreFishing StoreScheels All Sports
SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.

Location

Scheels
4710 Golf Road, Eau Claire, WI
54701-8926, United States

Hours

Reviews

4.6
1,992 reviews
5 stars
1,469
4 stars
346
3 stars
86
2 stars
35
1 star
56

What are people saying?

AI-generated from recent customer reviews

Customer Service

Many customers praised the staff for being friendly, knowledgeable, and helpful, although there were some complaints about inconsistent service.

Product Selection

The store is noted for its vast selection of products across various categories, particularly in hunting and fishing gear.

Checkout Experience

Despite being busy, customers reported efficient checkout processes with minimal wait times.

Pricing Concerns

Some customers found prices to be high compared to competitors, leading to mixed feelings about value.

Mixed Experiences

While many reviews were positive, there were isolated incidents of poor service that affected customer satisfaction.
  • KD
    Kari Dodge
    Dec 26, 2025
    1.0
    Just a friendly PSA and heads up…. Will NEVER recommend the Eau Claire Scheels. I ordered a $120 jersey online for next day pick up on 12/20 for my son’s xmas gift (although it said will be ready in 1hour) through the Eau Claire store. I went the next day to pick it up only to be told that they were all sold out even though the $120 was already taken out of my account. I was told that they could have it shipped to me from another store but could not guarantee it would come before Xmas. I requested that the transaction be cancelled so I could get my money back before Xmas. I was reassured that I would be reimbursed within 24 hours. It is now12/26 and still have not been reimbursed. I received no emails explaining any of this. Terrible customer service.
  • BR
    Becky RN
    Dec 26, 2025
    2.0
    Staff was not helpful..one told me the snowpants were some where in the store ..back there and pointed
  • JB
    Jenni Boots
    Dec 20, 2025
    5.0
    Today was so busy! The check out line was clear to the back of the store, but our wait was less than 5 minutes to get to the front check out. They did an amazing job!
  • SS
    steven
    Dec 13, 2025
    5.0
    We had a great salesperson, John. His name tag said he’s from Owatonna, MN, but he was working at the Eau Claire store. We were honest that we had forgotten our gift cards and wouldn’t be purchasing today, yet he still took a lot of time with us. He even let my fiancée try on sunglasses so she knows exactly what to get when we come back. We’re very happy with the level of service and really appreciated his professionalism.
  • EE
    emmett
    Dec 8, 2025
    5.0
    Dropped off my skis to get mounted and was surprised at how fast they were with it, my buddy brought his to Eriks and his costed round 100 dollars and 4 days, Scheels did it in 1 hour and 50 dollars, surpassed my expectations

Frequently Asked Questions About Scheels

How many SCHEELS stores are there?

SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.

What brands does SCHEELS carry?

With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.