SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Many customers praised the staff for being friendly, knowledgeable, and helpful, often going above and beyond to assist.
Product Selection
The store offers a vast selection of products across various categories, appealing to a wide range of interests.
Pricing Concerns
Several reviews noted that prices can be high, with some customers suggesting that they check prices at the register.
Store Experience
While many enjoyed the shopping experience, some found the store layout overwhelming and aisles too narrow.
BF
Ben Flaskrud
1 day ago
1.0
I bought a pair of Nike Revolution Running Shoes last year for a fair price, today I went to buy the same pair but the price went up 50% in one year.
Price gouging, taking advantage of hard working Americans and family’s in my opinion.
I’ll be shopping elsewhere and recommend anyone else do too.
NE
Nikki Eckelberg
2 days ago
2.0
Had sales but were still extremely high prices. Also they have like no more Legacy hats which is insane to me. I used to love this store, not so sure anymore
RG
Robert G
Feb 16, 2026
5.0
I frequently enjoy my shopping experience at Sheels. The staff is always highly professional and accommodating. The store is huge and full of products that I want to buy, and of course you can enjoy some of the entertainment (bowling) they have as well. Fun store to browse through, glad we have one in EC.
KJ
Katie James
Feb 14, 2026
1.0
Typically a chaotic location; aisles are too narrow to fit their carts, customer service over the last few years has waned as employees appear apathetic, possess little product knowledge, and are generally unhelpful. Online inventory rarely matches goods on hand if you choose to shop on-site.
AK
Angela Kilty
Feb 1, 2026
5.0
Scheels is actually a great place with just about anything for everyone and their pet.
I will say the space does seem overwhelming because there is so much in the store that you may have a hard time finding what you are looking for. In any occasion I have asked a member of the staff and they have always been kind and courteous and will take you to where you need to go or call the right person. They also make sure they have helped you with your question/issue.
Yesterday was the first time I had to return an item. I had accidentally bought multiple of the same item (in store and online) making sure I had the gift in time for Christmas. I went in and asked the first person at a checkout where they do returns and she politely directed me. The girl at the service desk was very helpful and made it seem effortless when I thought there may have been an issue since my card was different due to a fraud claim. She wasn’t worried and put everything in with no issues. She was very delightful.
I haven’t ever encountered an employee in this store that didn’t enjoy their job.. it’s refreshing ! No matter if they were in the middle of something or had something else to do… they have either personally escorted you to the area you were looking for, helped you find an item and if it wasn’t where they thought it would be.. looked it up to see if it was carried in their store or helped you to an area and circled back around to make sure you were satisfied or asked if there was anything else you needed.
There aren’t many places that offer or are willing to provide that kind of customer service. I applaud you!
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS locations are there across the U.S.?
SCHEELS has 34 locations across 16 states and plans to open another store in Cedar Park, Texas in 2026.
What types of products and brands can I find at SCHEELS in Eau Claire?
You can find products across 85+ categories including hunting, fishing, camping, golfing, biking, team sports, and fashion. Brands include Nike, Under Armour, YETI, Traeger, The North Face, and many more.
What are the store hours for SCHEELS in Eau Claire?
SCHEELS Eau Claire is open Monday through Saturday from 9:30 AM to 9:00 PM, and Sundays from 10:30 AM to 6:00 PM. Hours may vary on holidays.
Is SCHEELS an employee-owned company?
Yes, SCHEELS is an employee-owned, privately held business led by store managers, employees, and the Scheel family.
Does SCHEELS offer price matching on its products?
Yes, SCHEELS will price match other competitors to ensure you get the best value.
How can I contact the SCHEELS store in Eau Claire?
You can reach the Eau Claire SCHEELS location by phone at +1 715-833-1886.
What nearby shopping options are located near SCHEELS in Eau Claire?
Near SCHEELS, you can visit Oakwood Forest shopping center, Sears department store, Express Factory Outlets, and several clothing stores such as Old Navy, Gap, and Charlotte Russe for additional shopping variety.
Are there nearby dining options close to SCHEELS in Eau Claire?
Yes, near SCHEELS you can find eateries like Pretzelmaker and The Kitchen Collection, LLC which offers American dining, perfect for grabbing a bite before or after shopping.
Where can I find beauty and personal care services near SCHEELS in Eau Claire?
Nearby SCHEELS, you can visit Regis Salon for hair and beauty services or Glo Nails for nail and waxing services.
What recreational or specialty stores are close to SCHEELS in Eau Claire?
Close to SCHEELS, customers can explore stores like Visionworks for eyewear, Journeys for fashion accessories and shoes, and Benty's which offers toys and jewelry.
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