Business Details
About
Sporting Goods StoreGolf Equipment ShopShoe StoreClothing StoreSportswear StoreSunglasses StoreExercise Equipment StoreFishing StoreScheels All Sports
SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Location
Hours
Reviews
4.4
2,200 reviews
5 stars
1,508
4 stars
388
3 stars
115
2 stars
40
1 star
149
What are people saying?
AI-generated from recent customer reviews
Customer Service
Many customers praised the friendly and knowledgeable staff, highlighting their willingness to assist and provide guidance.
Product Variety
The store offers a wide selection of sporting goods and outdoor equipment, with many customers appreciating the diverse range of products available.
Pricing Issues
Some customers expressed dissatisfaction with pricing, noting that certain items were considered overpriced or that they encountered issues with price adjustments.
Store Experience
Overall, customers enjoyed the shopping experience, describing the store as clean, well-organized, and a pleasant place to browse.
Mixed Inventory Feedback
While many found the inventory satisfactory, some noted limitations in specific categories, such as lacrosse gear and firearms.
- MSM Shubat1 day ago5.0All ways impressed with the service at this store Today my kid was in the mall I wanted a smoker that I had my eye on since before Christmas it happened to be on sale I called the store they confirmed one on hand even offered to let me pay over the phone so my kid didn’t have to use his card then loaded the smoker for him Few months ago I bought a gun safe they delivers it on time unboxed it for me and took all of their trash with this place is going to put cabelas out of business Sometime theirs so many people working their tripping over each other but you will never get ignored
- JJjohnnyitup1 day ago5.0Great experience today! Found some great stuff! And Julie at the checkout was great too! Friendly and helpful! It's nice to have Great people on your team!
- K9Karl M (98#Turtle)2 days ago5.0I needed a bit of help finding the item I needed. Easy to find help. I was out the door within 10 minutes the time I walked in to the time I walked out.
- ESEric Davidson, Sr.Jan 4, 20265.0Awesome store. Great place to purchase indoor and outdoor sports items and clothing. Huge selection of camping hiking and hunting equipment and supplies. Huge assortment of men's and women's shoes.
- TFT FullerDec 28, 20251.0Purchased a set of binoculars that were "on sale" online. 6 days later the binoculars go "on sale" again online for $10.00 less than I purchased them for. Tried to get a refund of the difference as it was within 30 days only to be told that Scheels has no such policy regarding refunding the difference when items are discounted further after the sale. I'll be shopping locally at stores that offer those refunds versus shopping from a big box store like Scheels in the future.
Frequently Asked Questions About Scheels
How many SCHEELS stores are there?
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there in the U.S.?
SCHEELS has 34 locations across 16 states, with an additional store planned to open in 2026 in Cedar Park, Texas.
What popular brands does SCHEELS carry?
SCHEELS carries high-quality sports apparel and equipment from brands such as Nike, adidas, Under Armour, The North Face, YETI, Traeger, and many more exclusive products through SCHEELS Outfitters.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held business owned by store managers, employees, and the Scheel family, led by Steve Scheel and CEO Matt Hanson.
What are the opening hours of the SCHEELS Appleton store?
The SCHEELS Appleton store is open Monday to Friday from 9:30 AM to 9:00 PM, Saturdays from 9:30 AM to 8:00 PM, and Sundays from 10:00 AM to 6:00 PM, with specific holiday hours varying.
Does SCHEELS offer price matching?
Yes, SCHEELS will price match competitors to offer competitive pricing to customers.
Where is the SCHEELS store located in Appleton, WI?
SCHEELS Appleton is located at 4301 W. Wisconsin Ave, STE 015, Appleton, WI 54913.
Which nearby beauty and spa options are available near SCHEELS Appleton?
Near SCHEELS Appleton, you can visit Charlotte Tilbury, Sephora, Elite Nails Of Appleton, Elite Nails, and Relaxation Center for various beauty and spa services.
What dining options are close to SCHEELS Appleton for a meal before or after shopping?
Nearby dining options include Burger King, Subway, Gloria Jean’s Coffees, Rocky Rococo Pizza and Pasta, and The Cozzy Express, great for grabbing a quick bite or coffee.
Can customers find other clothing and accessory stores near SCHEELS Appleton?
Yes, nearby stores such as Windsor Fashions, GARAGE, Banana Republic, Icing, Pandora, Journeys, and Envy fits and fashion offer additional clothing and accessories.
What types of products and services can I find at SCHEELS Appleton?
SCHEELS Appleton offers a wide range of products including sporting goods, clothing, shoes, golfing, fishing, hunting, bikes, camping, and also services like a cafe, golf shop, shoe store, bicycle store, and exercise equipment store.