SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Terrible customer service! Spent over 2 hours today to buy a gun and the employees were the worst I’ve ever encountered at this store. They were mean to my 3 year old child who just wanted a toy plane and wouldn’t allow my dad and I to check out together and tried to send us to the back of the line because we “weren’t together” that line had 20+ people when we were already at the front to begin with! We left the toy and walked out as the employee was LAUGHING AT MY CHILD CRYING BECAUSE HE COULDNT GET HIS TOY!! WE WILL BE GOING TO CORPORATE!
AP
Andrea P
Mar 10, 2026
3.0
So, this place is huge, and carries a lot of stock in all things related to sporting goods. The thing I hate, every time I go in there, is that I sell them get any customer service or associate willing to actually help. They are pulled in several directions, or conveniently ignore my presence. I'm sure many people love them, I just don't count myself amongst them. I will certainly shop there - kind of like a field trip, but don't know if I've ever made a purchase there. In fact, I even struggled to figure out their checkout system.
CM
Cody Maddox
Mar 10, 2026
1.0
Purchased a treadmill at the end of December and had it delivered and set up by Scheels. Began having issues with it near the end of January where the treadmill would reset in the middle of being used, called in Early February, after it happened several times, to have someone come out and look at it in Mid-February. Thought it might be a loose wire and they fixed it. Several days later, it was happening again. Called on the 25th of February and was told the repair person was out until the following week and I would get a call back at the beginning of next week when he returned. Called again on Wednesday, March 4th and was told he was in and I would get a call by the end of the day. Called again, yesterday Monday, March 9th, and was ensured I would receive a call when the repair guy was off the other line, after I verified my phone number and went over the whole issue (including the 2 previous calls and assurances of return calls) again. We just want our treadmill to work properly, and this company doesn't seem to want to make good on the services they promised with the sale.
GD
George Dellger
Mar 1, 2026
5.0
I was in Scheels in Appleton on 3/1/2026 looking for a pair of Hiking boots. I was greeted by a young man named James Lagrow asking if I needed help. I was amazed by this young lads personality his Knowledge of the shoes he was selling. I recently had ankle replacement so Finding shoes much less hiking boots is difficult because I can't bend my foot. James Lagrow made me feel like i wasn't being a Burden on him with all the boots I tried on. Thanks to James I was able to find a great pair of Hiking Boots so Thank You. If there were more young men in this world like James Lagrow the world would be a better place . Scheels you got a Great Employee you should be happy to have him. Thanks Again James I'll shop Scheels Again just because of him.
SL
Scott Lutzke
Mar 1, 2026
1.0
Sold a firearm and they low balled me which was tipical and I asked how much they would give with the scope that I had off to the side and the Guy said they wouldn't offer any more so I told them to keep the scope off to the side because the scope was over $150 and If I wasn't getting payed extra its not worth selling. So after the deal was done I went home and low and be hold the guy took the scope because it wasn't in the case. I call and they give the all sales are final and they cant do anything pitch. They need professionals working there and nit kids out of Highschool working in the Firearms section.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there in the U.S.?
SCHEELS has 34 locations across 16 states, with an additional store planned to open in 2026 in Cedar Park, Texas.
What popular brands does SCHEELS carry?
SCHEELS carries high-quality sports apparel and equipment from brands such as Nike, adidas, Under Armour, The North Face, YETI, Traeger, and many more exclusive products through SCHEELS Outfitters.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held business owned by store managers, employees, and the Scheel family, led by Steve Scheel and CEO Matt Hanson.
What are the opening hours of the SCHEELS Appleton store?
The SCHEELS Appleton store is open Monday to Friday from 9:30 AM to 9:00 PM, Saturdays from 9:30 AM to 8:00 PM, and Sundays from 10:00 AM to 6:00 PM, with specific holiday hours varying.
Does SCHEELS offer price matching?
Yes, SCHEELS will price match competitors to offer competitive pricing to customers.
Where is the SCHEELS store located in Appleton, WI?
SCHEELS Appleton is located at 4301 W. Wisconsin Ave, STE 015, Appleton, WI 54913.
Which nearby beauty and spa options are available near SCHEELS Appleton?
Near SCHEELS Appleton, you can visit Charlotte Tilbury, Sephora, Elite Nails Of Appleton, Elite Nails, and Relaxation Center for various beauty and spa services.
What dining options are close to SCHEELS Appleton for a meal before or after shopping?
Nearby dining options include Burger King, Subway, Gloria Jean’s Coffees, Rocky Rococo Pizza and Pasta, and The Cozzy Express, great for grabbing a quick bite or coffee.
Can customers find other clothing and accessory stores near SCHEELS Appleton?
Yes, nearby stores such as Windsor Fashions, GARAGE, Banana Republic, Icing, Pandora, Journeys, and Envy fits and fashion offer additional clothing and accessories.
What types of products and services can I find at SCHEELS Appleton?
SCHEELS Appleton offers a wide range of products including sporting goods, clothing, shoes, golfing, fishing, hunting, bikes, camping, and also services like a cafe, golf shop, shoe store, bicycle store, and exercise equipment store.
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