Department StoreClothing StoreShoe StoreJewelry StoreHome FurnitureJCPenney
JCPenney has been a trusted shopping destination for style, quality, and value since 1902. From fashion and home decor to beauty and accessories, our Roanoke, VA location offers a wide selection of products to fit every lifestyle and budget. Shop our exclusive brands such as St. John s Bay, Liz Claiborne, Arizona, and Okie Dokie to bring comfort, style, and everyday value to you and your family.
Many customers praised the friendly and helpful staff, although some reported slow service and poor communication.
Store Condition
Several reviews mentioned the store's disorganization and cleanliness issues, with some areas appearing messy or in need of maintenance.
Product Selection
Customers expressed mixed feelings about the clothing selection, with some finding good deals while others noted limited options and high prices.
Shopping Experience
While some enjoyed their shopping experience and found great bargains, others reported frustrations with long wait times and inadequate staffing.
MB
Monica Bowyer
Feb 15, 2026
5.0
Great deals
YM
Yamil Macias
Feb 3, 2026
5.0
Nice and smooth
CF
Casey F.
Jan 21, 2026
4.0
I've always like this store for the sales.
RP
ROSHNI PANDYA
Dec 26, 2025
5.0
Very supportive. Hina helped me find the perfect Christmas gifts for my family.
SS
Shademan
Dec 23, 2025
2.0
Very disappointing. Most of the store in disarray. Sad the limited amount of women's clothing available. Most clothing in store was clearance summer clothes. No wonder they've closed Most of the stores.