We’ve been big David Yurman purchasers for years, but we stopped going after the customer service just wasn’t what it used to be. That changed the moment we walked in and met Troy.
From the very first minute, Troy was attentive, knowledgeable, and genuinely helpful. He took the time to understand exactly what we were looking for, showed us several beautiful pieces, and answered every question with patience and expertise. He never rushed us — even when we were deciding between a couple of options — and made the whole experience feel personal and enjoyable.
What stood out most was how he went above and beyond to make sure we were completely satisfied. His attention to detail and sincere desire to help turned what could have been a quick stop into a really positive shopping experience.
We left with exactly what we wanted and, more importantly, the feeling that we’d found someone we can trust. We’ll definitely be coming back to see Troy again.
AO
Anastasia & Sam Orah
Mar 30, 2026
On Saturday, March 28, I visited the David Yurman location in Tysons. I was warmly greeted upon entry and promptly connected with a sales associate, Jennifer Yu. While the initial handoff was efficient, the experience that followed did not meet the standard I expect from a brand of this caliber.
Jennifer began with a brief “How may I help you,” without a greeting or introduction, which immediately felt transactional rather than welcoming. As I shared the pieces I was interested in, she retrieved them, but provided minimal engagement as I tried them on. There was little to no guidance, styling support, or product knowledge offered. For example, no recommendations were made regarding best-selling items or complementary pieces, even when clear pairing opportunities existed.
Additionally, each time I requested to see another item, the pieces I was actively considering were removed, which made it difficult to compare or style them together. This created a disjointed and less effective shopping experience.
About twenty minutes into my visit, another team member offered me a beverage. I appreciated the gesture, but it raised concern that this level of attentiveness did not come from the associate directly assisting me.
Throughout the interaction, Jennifer’s demeanor felt disengaged. There was minimal eye contact, limited communication, and no effort to build rapport or guide the experience. At checkout, when I declined to wear my purchases out of the store, her visible disappointment further contributed to an overall impression of inconvenience rather than service.
While I am pleased with the items I selected, the service did not reflect the David Yurman standard. This was further reinforced when I later shared my experience with a friend, who was able to identify the associate before I mentioned her name and noted a similar experience within her family that resulted in a lost sale.
Given my background as a Sales Manager at Saks, where I represented David Yurman, I am very familiar with the level of service and client experience the brand is known for. This visit fell short of those expectations.
I share this feedback with the intention of driving improvement. I recommend additional coaching for Jennifer in client engagement, styling consultation, and overall service delivery. If these are not areas of strength, it may be worth considering a role that better aligns with her skill set. The current approach risks negatively impacting both client experience and brand perception.