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JCPenney

3.9
(1,106 reviews)

Business Details

135 E Towne Mall, Madison, WI
53704, United States
(608) 241-3414

About

Department StoreClothing StoreShoe StoreJewelry StoreHome FurnitureJCPenney
JCPenney has been a trusted shopping destination for style, quality, and value since 1902. From fashion and home decor to beauty and accessories, our Madison, WI location offers a wide selection of products to fit every lifestyle and budget. Shop our exclusive brands such as St. John s Bay, Liz Claiborne, Arizona, and Okie Dokie to bring comfort, style, and everyday value to you and your family.

Details

  • DebitAvailable
  • Cash onlyNot available
  • Accepts checksAvailable
  • Curbside pickupAvailable

Location

JCPenney
135 E Towne Mall, Madison, WI
53704, United States

Hours

Monday11:00 AM - 7:00 PM
Tuesday11:00 AM - 7:00 PM
Wednesday11:00 AM - 7:00 PM
Thursday11:00 AM - 7:00 PM
Friday10:00 AM - 7:00 PM
Saturday10:00 AM - 7:00 PM
Sunday11:00 AM - 6:00 PM

Products & Services

4 lists · 127 items

Explore offerings from JCPenney on 135 E Towne Mall in Madison, with popular color, highlights, service upcharge, and manicures available at this location.

Color

25 items

Color

Associate Chemical Service
& UP
Men’s Gray Blending
& UP
Premium Color
& UP
Premium Color with Haircut
& UP
Ombre
& UP
Ombre with Haircut
& UP
Temporary Color Rinse
& UP
Single-Process
& UP
Double-Process
& UP
Single-Process with Haircut
& UP
Double-Process with Haircut
& UP
Glossing
& UP
Corrective Color
& UP

Highlights

Balyage
& UP
Balyage with Haircut
& UP
Accent Foil
& UP
Foil
& UP
Partial Foil
& UP
Cap Highlight
& UP
Dimensional Color
& UP
Foil with Haircut
& UP
Partial Foil with Haircut
& UP
Cap Highlight with Haircut
& UP
Dimensional Color with Haircut
& UP

Service Upcharge

Premium Color Upcharge
$10.00

Nails

15 items

Manicures

Gelcolor Manicure
& UP
Classic Manicure
& UP
Hot Oil Manicure
& UP
French Manicure
& UP
Nail Repair
& UP
Polish Change
& UP
Nail Embellishment
& UP
Gelcolor Removal
& UP
Spa Manicure
& UP

Nail Extensions

Nail Extensions - Full Set
& UP
Nail Extensions - Fills
& UP
Nail Extensions - Wraps
& UP

Pedicures

Gelcolor Pedicure
& UP
Spa Pedicure
& UP
Classic Pedicure
& UP

Speciality

34 items

Skin Treatments

Acne Facial Treatment 60 Minute
& UP
Refreshing Facial Treatment 30 Minute
& UP
Rejuvenating Facial Treatment 60 Minute
& UP
Firming Facial Treatment
& UP
Eye Treatment with Facial
& UP
Facial Tissue Treatment
& UP

Massage Treatments

Relaxing 30 Minute
& UP
Reflexology
& UP
Hot Stone 90 Minute
& UP
Relaxing 60 Minute
& UP
Hot Stone 60 Minute
& UP
Deep Tissue 30 Minute
& UP
Deep Tissue 60 Minute
& UP

Haircuts

Men’s Signature Experience
& UP
Kids’ Haircut 12 and under
& UP

Hair Removal

Full Face Hair Removal
& UP
Eyebrow Shaping
& UP
Neckline Hair Removal
& UP
Eyebrow Threading
& UP
Half Leg Hair Removal
& UP
Full Leg Hair Removal
& UP
Bikini Line Hair Removal
& UP
Underarm Hair Removal
& UP
Full Arm Hair Removal
& UP
Men’s Back Hair Removal
& UP
Lip Hair Removal
& UP
Chin Hair Removal
& UP

Conditioning Hair Treatments

Hair Recovery by Redken®
& UP
Penetraitt Deep Conditioning
& UP
Malibu Wellness Intensive Clarifying
& UP
Dry Scalp Tonic
& UP
Mizani® Custom Blend and Dry Scalp Tonic
& UP
Mizani® Custom Blend
& UP
Humecto® Deep Conditioning
& UP

Styling

53 items

Straightening

CHI Ultimate Blowout
& UP
CHI Ultimate Blowout with Haircut
& UP
CHI Thermal Straightening
& UP
Retouch
& UP
CHI Thermal Straightening with Haircut
& UP
Retouch with Haircut
& UP

Finishing

Formal Up-Do
& UP
Formal Up-Do with Haircut
& UP
Signature Blow Out
& UP
Wrap Set
& UP
Basic Blowdry
& UP
Shampoo and Set
& UP
Shampoo and Set with a haircut
& UP
IronWorks
& UP
DesignWork
& UP
DesignWork with Haircut
& UP
Novelty
& UP

Texture

Basic Wave
& UP
Specialty Wave
& UP
Basic Wave with Haircut
& UP
Specialty Wave with Haircut
& UP
Partial Wave
& UP
Relaxer with Color
& UP
Relaxer with Haircut & Color
& UP
Relaxer Retouch (up to 1")
& UP
Relaxer Retouch with Haircut (up to 1")
& UP
Relaxer
& UP
Curl Reforming
& UP
Curl Reforming with Haircut
& UP
Relaxer with Haircut
& UP

Haircuts

Xpress Cut
& UP
Haircut and Blowdry
& UP
Men’s Haircut
& UP
Clipper Cut
& UP

Service Upcharge

Long Hair Pricing - Shoulder to mid-back
$10.00
Long Hair Pricing - Mid-back to waist
$15.00

Extensions

Kinky Twist
& UP
Rope Twist
& UP
Micro Braids
& UP

Natural & Locs

Shampoo & Diffuse
& UP
Loc Styling
& UP
Loc Maintenance
& UP
Bantu Knots
& UP
Cornrow with Design
& UP
Basic Cornrow
& UP

Sets & Twists

Shampoo & Flat Twist Set
& UP
Spiral & Pencil Curl
& UP
Shampoo & Two-Strand Twist
& UP
Press & Curl
& UP
Rod Set
& UP
Straw Set
& UP
Double Twist
& UP
Single Twist
& UP

Reviews

3.9
1,106 reviews
5 stars
451
4 stars
301
3 stars
198
2 stars
70
1 star
86
  • RC
    Richard Christiansen
    today
    5.0
    Idk how they stay in business. The store is always empty. Nice selection
  • SB
    Steven Bruseth
    Oct 7, 2026
    1.0
    They tried to charge me 60$ extra for a item and refused to let me buy it as the price marked
  • EP
    Elizabeth Peters
    Sep 19, 2026
    5.0
    I've been coming here since I was a little girl...now in my 30's, I just had one of the best customer experiences I've ever had! Due to poor planning, my partner and I were racing against the clock to find an outfit for a wedding (the day of! As in - 2hrs from the time the bride was to walk down the aisle). With the help of Janet, Ron, and one more of their colleagues, they jumped in to action and began measurements & providing clothes that fit our needs. Without any hesitation, this team of three delivered friendly & fast customer service, and surely saved the day! Thank you!
  • AR
    Ava Rowe
    Sep 15, 2026
    1.0
    Bad customer service experience: I had to get a phone charger before my closing shift and stopped at JC Penny. At the checkout the employee pitched their credit card, and I said "No thank you" at least five separate times even expanding "I have to get to work in 10 minutes, I'm in a hurry," and I was still ignored each time. Every time the worker said "No, it will only take a few minutes." I didn't realize it was a credit card and just assumed the only way out was through because the worker was saying "no" to me saying no, so I said "sure" and had a long sign up process as I slowly realized it was for a credit card lol. It required your SSN, and I told the worker "I don't know my social security number, only the last four digits, so we can't do this." For some reason the worker continued pressuring me and insisted I could "just remember it." I made something up and told the worker "Okay, I'm making something up" and they insisted that was the right move?? I was extremely frazzled by the way I'd been treated and could hardly remember my made up SSN to put in twice. Plot twist because I know everyone's on the edge of their seats here; it didn't work. Massive shocker I know. The worker said "it's not working for some reason. That's really weird." They added a discount and complimented me presumably because they felt bad and even that annoyed me because as I had communicated, I was in a hurry. I paid and left right away because I only had 2-3 minutes to make it to work and clock in on time. She asked if I wanted the receipt and I said "No, I'm okay. Thanks. Bye." And they asked again and I said no again. I started rushing out of the store to get to work and I was loudly called after with multiple employees running after me to give me my receipt. I said I didn't need it again and was finally left alone. I'm a customer service worker, I understand that it is our job to pitch our projects and ensure customers get everything that they need; this was not the case here. I'm not sure if there was a language barrier here but I'm pretty sure everyone understands "no" at least when it's said five times (at least eight times throughout the entire transaction.) I see another review here that details a similar experience on hammering the credit card, so this might be a frequent kind of experience. I'm still bewildered by this story, I am easy going and can't name another time I was mad at customer service I received. Hey JC Penny-- I'd have a meeting with your employees on changing strategies. I have an idea; try listening to literally anything your customers are saying. Also, nobody wants your credit card. Also, please respond because I want to laugh and that will be a better apology than anything you could offer. All this for a charger btw :D
  • BA
    Barbara Arnold
    Jul 4, 2026
    4.0
    Found the shirt I was seeking. Check out was quick and pleasant. I got what I wanted at a reasonable price.

Frequently Asked Questions About JCPenney

What types of products does JCPenney in Madison offer?

JCPenney offers kids', men's, and women's apparel, footwear, jewelry, accessories, home furnishings, and beauty products including skincare and makeup.

What are the store hours for JCPenney at East Towne Mall?

The store is open Monday to Thursday from 11:00 AM to 7:00 PM, Friday from 10:00 AM to 7:00 PM, Saturday from 10:00 AM to 9:00 PM, and Sunday from 11:00 AM to 6:00 PM.

Brand Certified Facts from JCPenney

This information is certified by JCPenney and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified October 11, 2026Yext Knowledge Graph
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