SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Great variety of clothing, shoes and sporting goods. Very friendly and welcoming employees.
CB
Cory Bunnell
Sep 15, 2026
5.0
Reese in the gun department at eau claire store is extremely knowledgeable when it comes to precision rifles he was very professional
AH
Amy Hahn
Sep 15, 2026
5.0
Always able to find what we are looking for. The employees are all over the place and ready to help with anything that you need. Love that they get you more sizes if you are trying things on in the fitting room. I wish the store I worked at was just as organized and staffed as this place.
TF
Tanya Fredrickson
Aug 13, 2026
5.0
Best experience ever!!! Tuesday morning I stopped into Scheels in Eau Claire to look at e-bikes. I had been thinking of getting one for awhile but the entire process was feeling a bit overwhelming. I was looking at the different bikes and Sebastian came up and asked if I had questions and needed help. He was so patient, took everything slowly, and answered all my questions. His kindness and excitement while helping me test the e-bike in the parking lot sold me on purchasing it!! Thank you so much for giving me the confidence to take it for a spin, being so helpful and just being awesome at what you do!! After loading it, he even gave this lady a huge hug before I drove off!! Keep being incredible and awesome Sebastian!!
Tanya Fredrickson
Rice Lake, Wi
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS locations are there across the U.S.?
SCHEELS has 34 locations across 16 states and plans to open another store in Cedar Park, Texas in 2026.
What types of products and brands can I find at SCHEELS in Eau Claire?
You can find products across 85+ categories including hunting, fishing, camping, golfing, biking, team sports, and fashion. Brands include Nike, Under Armour, YETI, Traeger, The North Face, and many more.
What are the store hours for SCHEELS in Eau Claire?
SCHEELS Eau Claire is open Monday through Saturday from 9:30 AM to 9:00 PM, and Sundays from 10:30 AM to 6:00 PM. Hours may vary on holidays.
Is SCHEELS an employee-owned company?
Yes, SCHEELS is an employee-owned, privately held business led by store managers, employees, and the Scheel family.
How can I contact the SCHEELS store in Eau Claire?
You can reach the Eau Claire SCHEELS location by phone at +1 715-833-1886.
What nearby shopping options are located near SCHEELS in Eau Claire?
Near SCHEELS, you can visit Oakwood Forest shopping center, Sears department store, Express Factory Outlets, and several clothing stores such as Old Navy, Gap, and Charlotte Russe for additional shopping variety.
Are there nearby dining options close to SCHEELS in Eau Claire?
Yes, near SCHEELS you can find eateries like Pretzelmaker and The Kitchen Collection, LLC which offers American dining, perfect for grabbing a bite before or after shopping.
Where can I find beauty and personal care services near SCHEELS in Eau Claire?
Nearby SCHEELS, you can visit Regis Salon for hair and beauty services or Glo Nails for nail and waxing services.
What recreational or specialty stores are close to SCHEELS in Eau Claire?
Close to SCHEELS, customers can explore stores like Visionworks for eyewear, Journeys for fashion accessories and shoes, and Benty's which offers toys and jewelry.
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