Business Details
4301 W. Wisconsin Ave, Appleton, WI
54913, United States
Certified by Scheels • May 17, 2026
(920) 830-2977
Certified by Scheels • May 17, 2026
https://www.scheels.com/store/appleton/054
Certified by Scheels • May 17, 2026
About
Certified by Scheels • May 17, 2026
Sporting Goods StoreGolf Equipment ShopShoe StoreClothing StoreSportswear StoreSunglasses StoreExercise Equipment StoreFishing StoreScheels All Sports
SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Location
Certified by Scheels • May 17, 2026
Hours
Certified by Scheels • May 17, 2026
Monday9:30 AM - 9:00 PM
Tuesday9:30 AM - 9:00 PM
Wednesday9:30 AM - 9:00 PM
Thursday9:30 AM - 9:00 PM
Friday9:30 AM - 9:00 PM
Saturday9:30 AM - 8:00 PM
Sunday10:00 AM - 6:00 PM
5/25/20269:30 AM - 9:00 PM
Reviews
4.4
2,261 reviews
5 stars
1,550
4 stars
396
3 stars
117
2 stars
42
1 star
156
- JCJoe Counard1 day ago5.0The best sporting goods store in Wisconsin
- RWRikki Wright5 days ago5.0Nick in customer service was truly amazing. So kind, so quick, understood what I needed without hesitation and provided me what I needed within seconds. THANK YOU
- JIJesse ImmMay 5, 20265.0Excellent sporting goods venue, come and ride the escalators.
- PWP “Crusher” WApr 26, 20262.0Hardly ever get to a store, asked for directions, guy was too busy flirting with coworker and gave me directions totally wrong. Next guy told me where to look (on other side of store). Found right area, no item i was looking for in sight. Asked for help again, told it's only a online type thing. So, I'd have to buy sight unseen and return if I didn't like it.
- EBEric BoesenApr 20, 20265.0I always enjoy stopping into Scheels—it’s one of those places that’s more than just a store, it’s an experience. From the moment you walk in, you’re greeted by friendly staff who actually seem happy to be there and are always willing to help without being pushy. That kind of customer service is getting harder to find these days, and it really stands out here. What I love most is that they truly have something for everyone. Whether you’re into hunting, fishing, sports, fitness, or just looking for some quality clothing or shoes, you can easily spend a couple hours browsing. The selection is huge, but the store is laid out in a way that doesn’t feel overwhelming. Everything is clean, organized, and easy to find. It’s also just a fun place to walk around—even if you’re not planning on buying anything. Between the displays and the overall atmosphere, it feels more like an outing than a quick shopping trip. Every visit has been consistently positive, and it’s become a go-to stop anytime I’m in the Appleton area.
Frequently Asked Questions About Scheels
How many SCHEELS stores are there?
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there in the U.S.?
SCHEELS has 34 locations across 16 states, with an additional store planned to open in 2026 in Cedar Park, Texas.
What popular brands does SCHEELS carry?
SCHEELS carries high-quality sports apparel and equipment from brands such as Nike, adidas, Under Armour, The North Face, YETI, Traeger, and many more exclusive products through SCHEELS Outfitters.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held business owned by store managers, employees, and the Scheel family, led by Steve Scheel and CEO Matt Hanson.
What are the opening hours of the SCHEELS Appleton store?
The SCHEELS Appleton store is open Monday to Friday from 9:30 AM to 9:00 PM, Saturdays from 9:30 AM to 8:00 PM, and Sundays from 10:00 AM to 6:00 PM, with specific holiday hours varying.
Where is the SCHEELS store located in Appleton, WI?
SCHEELS Appleton is located at 4301 W. Wisconsin Ave, STE 015, Appleton, WI 54913.
Which nearby beauty and spa options are available near SCHEELS Appleton?
Near SCHEELS Appleton, you can visit Charlotte Tilbury, Sephora, Elite Nails Of Appleton, Elite Nails, and Relaxation Center for various beauty and spa services.
What dining options are close to SCHEELS Appleton for a meal before or after shopping?
Nearby dining options include Burger King, Subway, Gloria Jean’s Coffees, Rocky Rococo Pizza and Pasta, and The Cozzy Express, great for grabbing a quick bite or coffee.
Can customers find other clothing and accessory stores near SCHEELS Appleton?
Yes, nearby stores such as Windsor Fashions, GARAGE, Banana Republic, Icing, Pandora, Journeys, and Envy fits and fashion offer additional clothing and accessories.
What types of products and services can I find at SCHEELS Appleton?
SCHEELS Appleton offers a wide range of products including sporting goods, clothing, shoes, golfing, fishing, hunting, bikes, camping, and also services like a cafe, golf shop, shoe store, bicycle store, and exercise equipment store.
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