SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Walked in and greeted immediately with a smile. Awesome. I’m a guest, not just a human. Large selection of every product. Well staffed to answer all questions I had. Helped me look for products. I couldn’t find a specific fishing line. However, they reassured me I wasn’t blind, they don’t carry it. Found the yeti section. Whoa! There is a lot.
Spent an hour in about 6 isles. Might have to make a day out of it.
Super clean restrooms. Taking pride in your work is what they do.
Well worth the hour drive.
RR
RoxyMo
Jul 7, 2026
5.0
I live in Florida and with Lucas’s help was able to track down and order a rifle I’ve been searching high and low for. He was super helpful and made the whole process smooth and effortless. Lisa was also able to provide me with my tracking number. I know I’m not local but I sure wish this store was local to me. Thank you!
NN
Nate
Jul 6, 2026
5.0
I can't say enough good things about my experience with Clint B. at Scheels in Appleton.
I stopped in with my family while they were shopping and, as a golfer, naturally found myself drifting toward the golf section. I had just finished a round of golf and was curious about a specific line of irons to see how they compared to my current set. Even though I didn't have an appointment, Clint went above and beyond by taking me into the hitting bay and giving me a complete iron fitting.
Clint's knowledge of the different iron brands was incredibly impressive, but what stood out even more was how well he listened. He took the time to understand where my game is today and recommended several iron and shaft combinations that fit my swing and goals. At no point did I feel rushed or pressured—he genuinely wanted to help me find the best fit.
On top of that, Clint was friendly, personable, and easy to talk to. As a fellow golfer, we could have talked golf all day.
If you're considering new clubs or even just want to learn more about your equipment, I highly recommend scheduling a fitting with Clint B. at Scheels in Appleton. The level of service and expertise he provided was exceptional. Thank you, Clint, for making it such a great experience!
AA
Angie Arrona
Jul 2, 2026
5.0
I needed a special shirt for my sister, so I called this store hoping someone could help. A nice Manager named Taylor answered the phone, found the shirt in no time, and Isabel handled my phone order and shipped it all the way to Texas!! Taylor and Isabel made such a great impression with their kindness and genuine care. They turned what could have been a stressful search into an easy and enjoyable experience. I'm a Scheels fan for life, and Scheels is lucky to have team members like Taylor and Isabel. Thanks for going above and beyond!
DV
Donald Voigt
Jun 25, 2026
5.0
Tony (don't know last name) at the customer service desk at the Appleton store is incredbly knowledgeble, empathetic, and fast on the actionable items. I had driven to Appleton (1.5 hour drive) with a raffle ticket winner card from the Tomorrow River Sportsmen's raffle and had left the actual gift card at home (thought I only needed the ticket stub). Tony gave me the name and number of the Tomorrow River officer in charge and between the two of these people, got the credit re-issued and was able to accomplish the purchase of a new Leupold rifle scope right then and there - no additional 3 hours of driving back and forth to accomplish the need. Kudos for having such helpful people at Customer Service - they do care!
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there in the U.S.?
SCHEELS has 34 locations across 16 states, with an additional store planned to open in 2026 in Cedar Park, Texas.
What popular brands does SCHEELS carry?
SCHEELS carries high-quality sports apparel and equipment from brands such as Nike, adidas, Under Armour, The North Face, YETI, Traeger, and many more exclusive products through SCHEELS Outfitters.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held business owned by store managers, employees, and the Scheel family, led by Steve Scheel and CEO Matt Hanson.
What are the opening hours of the SCHEELS Appleton store?
The SCHEELS Appleton store is open Monday to Friday from 9:30 AM to 9:00 PM, Saturdays from 9:30 AM to 8:00 PM, and Sundays from 10:00 AM to 6:00 PM, with specific holiday hours varying.
Where is the SCHEELS store located in Appleton, WI?
SCHEELS Appleton is located at 4301 W. Wisconsin Ave, STE 015, Appleton, WI 54913.
Which nearby beauty and spa options are available near SCHEELS Appleton?
Near SCHEELS Appleton, you can visit Charlotte Tilbury, Sephora, Elite Nails Of Appleton, Elite Nails, and Relaxation Center for various beauty and spa services.
What dining options are close to SCHEELS Appleton for a meal before or after shopping?
Nearby dining options include Burger King, Subway, Gloria Jean’s Coffees, Rocky Rococo Pizza and Pasta, and The Cozzy Express, great for grabbing a quick bite or coffee.
Can customers find other clothing and accessory stores near SCHEELS Appleton?
Yes, nearby stores such as Windsor Fashions, GARAGE, Banana Republic, Icing, Pandora, Journeys, and Envy fits and fashion offer additional clothing and accessories.
What types of products and services can I find at SCHEELS Appleton?
SCHEELS Appleton offers a wide range of products including sporting goods, clothing, shoes, golfing, fishing, hunting, bikes, camping, and also services like a cafe, golf shop, shoe store, bicycle store, and exercise equipment store.
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