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Scheels

4.4
(2,333 reviews)

Business Details

(920) 830-2977
https://www.scheels.com/store/appleton/054

About

Sporting Goods StoreGolf Equipment ShopShoe StoreClothing StoreSportswear StoreSunglasses StoreExercise Equipment StoreFishing StoreScheels All Sports
SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.

Location

Scheels
4301 W. Wisconsin Ave, Appleton, WI
54913, United States

Hours

Monday9:30 AM - 9:00 PM
Tuesday9:30 AM - 9:00 PM
Wednesday9:30 AM - 9:00 PM
Thursday9:30 AM - 9:00 PM
Friday9:30 AM - 9:00 PM
Saturday9:30 AM - 8:00 PM
Sunday10:00 AM - 6:00 PM
9/7/20269:30 AM - 9:00 PM

Reviews

4.4
2,333 reviews
5 stars
1,607
4 stars
400
3 stars
119
2 stars
45
1 star
162
  • LD
    Levin Decker
    1 day ago
    1.0
    Trespassed a customer with a service dog because she can't hold her dogs leash. Absolutely disgusting.
  • JM
    J M
    3 days ago
    1.0
    You not only kicked out a service dog but then you banned the people from returning due to those service dogs. You seriously need to re-educate your employees on a service dog and an EMS ( emotional support) dog. Before you recieve a lawsuit from the ADA and your employees who like to argue with customers about the services their dog provides not ALL service dogs can be leashed due to specific illness
  • KK
    Ken Kandler
    Aug 29, 2026
    1.0
    I bought a Yoder competition smoker with drawer. When I got it home I found I did not get the model with the drawer. Arg! I called the store and they said they would deliver the right one in 3 days. I myself would have had someone do that exchange asap with one of those vans sitting behind the store, rather that make a customer wait three days. The sales guys on the floor said they would help load this up and strap it down. Yes they helped get it on the trailer, but no help securing it. Customer satisfaction doesn’t appear to be a thing with these people. If only someone would have checked they had the right product when they got it up from storage. Very disappointed
  • SH
    Sherman Holbrook
    Aug 14, 2026
    1.0
    I purchased an item online from Scheels that was shipped from this location. When I opened the box it was just an empty case. I called customer service and they refused to do anything about it.
  • CS
    Cherie Schneider
    Aug 2, 2026
    2.0
    I visited Scheels with a specific purchase in mind and needed assistance in the knife department. Unfortunately, my experience made me feel invisible as a female customer. I stood at the locked knife case while multiple associates were nearby, yet no one offered assistance. Male customers who came into the area after me were helped first, and I eventually had to approach someone myself. When making a purchase related to personal protection, feeling comfortable asking questions and receiving knowledgeable guidance is important. The associate who helped me was courteous and gave me time to examine the options and make my decision. I appreciated his willingness to help, although he was unable to answer some of my questions. Scheels would benefit from having more knowledgeable and approachable female associates in traditionally male-dominated departments. Customers should feel respected, acknowledged, and confident—regardless of gender—when seeking help with important purchases.

Frequently Asked Questions About Scheels

How many SCHEELS stores are there?

SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.

What brands does SCHEELS carry?

With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.

Brand Certified Facts from Scheels

This information is certified by Scheels and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified September 06, 2026Yext Knowledge Graph
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