SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Trespassed a customer with a service dog because she can't hold her dogs leash. Absolutely disgusting.
JM
J M
3 days ago
1.0
You not only kicked out a service dog but then you banned the people from returning due to those service dogs. You seriously need to re-educate your employees on a service dog and an EMS ( emotional support) dog. Before you recieve a lawsuit from the ADA and your employees who like to argue with customers about the services their dog provides not ALL service dogs can be leashed due to specific illness
KK
Ken Kandler
Aug 29, 2026
1.0
I bought a Yoder competition smoker with drawer. When I got it home I found I did not get the model with the drawer. Arg! I called the store and they said they would deliver the right one in 3 days. I myself would have had someone do that exchange asap with one of those vans sitting behind the store, rather that make a customer wait three days. The sales guys on the floor said they would help load this up and strap it down. Yes they helped get it on the trailer, but no help securing it. Customer satisfaction doesn’t appear to be a thing with these people. If only someone would have checked they had the right product when they got it up from storage. Very disappointed
SH
Sherman Holbrook
Aug 14, 2026
1.0
I purchased an item online from Scheels that was shipped from this location. When I opened the box it was just an empty case. I called customer service and they refused to do anything about it.
CS
Cherie Schneider
Aug 2, 2026
2.0
I visited Scheels with a specific purchase in mind and needed assistance in the knife department. Unfortunately, my experience made me feel invisible as a female customer.
I stood at the locked knife case while multiple associates were nearby, yet no one offered assistance. Male customers who came into the area after me were helped first, and I eventually had to approach someone myself. When making a purchase related to personal protection, feeling comfortable asking questions and receiving knowledgeable guidance is important.
The associate who helped me was courteous and gave me time to examine the options and make my decision. I appreciated his willingness to help, although he was unable to answer some of my questions.
Scheels would benefit from having more knowledgeable and approachable female associates in traditionally male-dominated departments. Customers should feel respected, acknowledged, and confident—regardless of gender—when seeking help with important purchases.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there in the U.S.?
SCHEELS has 34 locations across 16 states, with an additional store planned to open in 2026 in Cedar Park, Texas.
What popular brands does SCHEELS carry?
SCHEELS carries high-quality sports apparel and equipment from brands such as Nike, adidas, Under Armour, The North Face, YETI, Traeger, and many more exclusive products through SCHEELS Outfitters.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held business owned by store managers, employees, and the Scheel family, led by Steve Scheel and CEO Matt Hanson.
What are the opening hours of the SCHEELS Appleton store?
The SCHEELS Appleton store is open Monday to Friday from 9:30 AM to 9:00 PM, Saturdays from 9:30 AM to 8:00 PM, and Sundays from 10:00 AM to 6:00 PM, with specific holiday hours varying.
Where is the SCHEELS store located in Appleton, WI?
SCHEELS Appleton is located at 4301 W. Wisconsin Ave, STE 015, Appleton, WI 54913.
Which nearby beauty and spa options are available near SCHEELS Appleton?
Near SCHEELS Appleton, you can visit Charlotte Tilbury, Sephora, Elite Nails Of Appleton, Elite Nails, and Relaxation Center for various beauty and spa services.
What dining options are close to SCHEELS Appleton for a meal before or after shopping?
Nearby dining options include Burger King, Subway, Gloria Jean’s Coffees, Rocky Rococo Pizza and Pasta, and The Cozzy Express, great for grabbing a quick bite or coffee.
Can customers find other clothing and accessory stores near SCHEELS Appleton?
Yes, nearby stores such as Windsor Fashions, GARAGE, Banana Republic, Icing, Pandora, Journeys, and Envy fits and fashion offer additional clothing and accessories.
What types of products and services can I find at SCHEELS Appleton?
SCHEELS Appleton offers a wide range of products including sporting goods, clothing, shoes, golfing, fishing, hunting, bikes, camping, and also services like a cafe, golf shop, shoe store, bicycle store, and exercise equipment store.
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