SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Oh My Goodness, I fell in love with the store. The salesmen here are top tier!! Jordan C in the Football helmet section 5 stars, very knowledgeable and patient. Also I can't remember the salesmen name in shoes with the curly hair but he was absolutely amazing as well. This store had everything that we needed at great price, its 45 minutes away but I will make that drive every time. Headed there again after We drop the kids at school today
VH
Vince Hale
5 days ago
5.0
Great website let's you see what they have in store. They had at least six different indoor court shoes and I found a pair that I like. Huge store with every sport I could imagine. Spent a couple of hours just walking around and looking. Helpful employees too.
HS
Hadiya Suleman
Aug 22, 2026
1.0
I come come here at least 3 times a month to buy gear for our 3 kids. With how big the store is and all customers that visit the place you would think they would have more handicap parking. My husband has such a difficult time walking that we can never find parking anywhere.
HH
Hulk
Aug 11, 2026
5.0
Wow.
The NFM of the Sporting Good Store World?
I was blown away by how large this store was, and also by variety of inventory.
This store is littered with employees, so unlike many other merchants these days, it's not difficult to find help.
Came here to pick up an online order, but it ended up being am experience.
Prices are all over the place, but when they have a sale, it's the lowest I could find.
Can't wait for their next sale.
I will definitely be coming back for my athletic needs.
CN
Cyril Nyankerh
Aug 9, 2026
5.0
I drove for more than an hour to get to this store specifically because I saw online that they carried the Teva Fi 5 sandals I was looking for. When I got to the shoe section, I saw three sandals on display and asked one of the attendants (a gentleman wearing glasses) if they had the Teva Fi 5 (leather). He quickly dismissed my request, telling me that the only three Teva sandals on display were all they had. No matter how much I tried to explain that I had seen the product online, he seemed unwilling to listen or even make an effort to check. I want to give a special shoutout to Cade Billion, who works here. I approached him, explained what I was looking for, and his response was simply, “Let me go and check.” And sure enough, he came back with the exact sandals I had seen online! In fact, he showed me another option as well, and I ended up purchasing two pairs. I honestly wish there were a way I could give Cade a tip because his attitude and willingness to help were exceptional. He is exactly the kind of employee every company should want: someone who listens, takes initiative, and genuinely tries to help the customer rather than simply saying, “We don’t have it.” I’m writing this review because it really does take just one good employee to completely change a customer’s experience and earn a company a great rating. Cade deserves recognition for his excellent customer service.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there currently?
SCHEELS has 34 locations across 16 states and plans to open another store in Cedar Park, Texas, in 2026.
What types of products and brands can I find at SCHEELS in The Colony, TX?
You can find over 85 categories including hunting, fishing, camping, golfing, biking, men's and women's fashion, and sportswear. Brands include Nike, Under Armour, Adidas, The North Face, YETI, Traeger, Columbia, and many more.
What are the store hours for SCHEELS in The Colony?
The store is open Monday through Saturday from 9:30 AM to 9:00 PM, Sunday from 11:00 AM to 7:00 PM, with some variations on holidays.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held business owned by store managers, employees, and the Scheel family.
Where is the SCHEELS store located in The Colony, TX?
The SCHEELS store is located at 4450 Destination Drive, The Colony, TX 75056, USA.
What nearby places can I visit around SCHEELS in The Colony?
Nearby places include Ginna's Cafe and Liberation Coffee Co. for coffee and snacks, Puttery for dining and cocktails, and entertainment options like The Escape Game The Colony and Great Big Game Show.
Are there dining options near SCHEELS in The Colony?
Yes, nearby restaurants include Barley & Board at Grandscape, Thirsty Lion Gastropub, Seven Doors Kitchen & Cocktails, and Parry's Pizzeria and Taphouse for a variety of cuisines.
Can I find other sporting goods or shoe stores near SCHEELS?
Yes, other nearby sporting and shoe stores include Saucony, Chacos, and Trek Bicycle Store, offering additional options for footwear and sporting goods.
Does SCHEELS support any community organizations or associations?
Yes, SCHEELS is associated with organizations like United Way, The Salvation Army, Special Olympics, Boy Scouts of America, National Rifle Association, and many others, supporting various community and sport causes.
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