SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
I'm very familiar with the Scheels culture, I would like to point out the exceptional customer service I received from Chris.
Chris definitely went above and behind, and truly demonstrated that he's not just an employee, but an employee owner.
LL
Lauren
5 days ago
5.0
The firearms department is AWESOME. The best place I’ve ever bought a gun, is at Scheels in the Colony. Phillip Hattingh, Mike McMullen, Adam Baron, and Jeff Ferguson are freaking AMAZING! These guys answered all of my questions and have the best personalities. If you need anything at all, see these guys!! & GIVE THEM A RAISE!!! :)
OP
Owen Peraza
Oct 7, 2026
1.0
Went around 7pm with some friends, a friend picked up a football and tossed it at me, a worker then aggressively comes up to us and says “NO MORE OF THAT SH*T” and just walks off. Treating customers like this was very disrespectful as we didn’t even do anything wrong we just tossed a football. And even if we were messing around, this hostility was very unnecessary, and no one should be spoken to like this. This was our very first bad experience at this store. Worker wore a black shirt, caucasian, wore glasses.
CG
Cara G
Oct 4, 2026
4.0
It was a cool place to visit. Mostly good for just window shopping though, unless you have a specific sports/outdoor gear need. Didn’t realize everyone brings their dogs there so that was cool. Loved the taxidermy animal display and the aquarium. One annoying thing was in the jewelry area they had some rings for sale, but they were on display down on the bottom shelf of their display table. Had to sit on the floor to be able to see and browse for the rings I wanted.
AA
Amit
Sep 30, 2026
5.0
SCHEELS at Grandscape is far more than a sporting goods shop; it is a full-fledged destination. At over 330,000 square feet, the scale is massive, yet the layout across both floors is remarkably clean, logical, and easy to navigate.
Highlights from My Visit
• Unmatched inventory: Whether you need premium camping gear, athletic apparel, running footwear, golf equipment, or hunting and fishing supplies, their selection spans top-tier brands with deep stock across every category.
• Interactive attractions: The 65-foot indoor Ferris wheel, massive 16,000-gallon saltwater aquarium entrance, wildlife displays, and arcade games make it an entertaining stop for adults and kids alike
• Exceptional customer service: Despite the constant foot traffic, every department has knowledgeable staff on hand who genuinely understand technical gear and offer prompt, helpful recommendations.
• Convenient amenities: Plenty of parking within the Grandscape complex, wide checkout areas that move quickly, and an in-house café and fudge shop for quick refreshments.
Whether you are looking for specific technical outdoor equipment, testing golf clubs, or just spending an afternoon exploring Grandscape, SCHEELS delivers a seamless five-star experience. Highly recommended!
SCHEELS has 35 locations across 16 states and is scheduled to open a store in Wauwatosa WI on 2027, and in Oklahoma City, OK and Blaine, MN in 2028.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there currently?
SCHEELS has 34 locations across 16 states and plans to open another store in Cedar Park, Texas, in 2026.
What types of products and brands can I find at SCHEELS in The Colony, TX?
You can find over 85 categories including hunting, fishing, camping, golfing, biking, men's and women's fashion, and sportswear. Brands include Nike, Under Armour, Adidas, The North Face, YETI, Traeger, Columbia, and many more.
What are the store hours for SCHEELS in The Colony?
The store is open Monday through Saturday from 9:30 AM to 9:00 PM, Sunday from 11:00 AM to 7:00 PM, with some variations on holidays.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held business owned by store managers, employees, and the Scheel family.
Where is the SCHEELS store located in The Colony, TX?
The SCHEELS store is located at 4450 Destination Drive, The Colony, TX 75056, USA.
What nearby places can I visit around SCHEELS in The Colony?
Nearby places include Ginna's Cafe and Liberation Coffee Co. for coffee and snacks, Puttery for dining and cocktails, and entertainment options like The Escape Game The Colony and Great Big Game Show.
Are there dining options near SCHEELS in The Colony?
Yes, nearby restaurants include Barley & Board at Grandscape, Thirsty Lion Gastropub, Seven Doors Kitchen & Cocktails, and Parry's Pizzeria and Taphouse for a variety of cuisines.
Can I find other sporting goods or shoe stores near SCHEELS?
Yes, other nearby sporting and shoe stores include Saucony, Chacos, and Trek Bicycle Store, offering additional options for footwear and sporting goods.
Does SCHEELS support any community organizations or associations?
Yes, SCHEELS is associated with organizations like United Way, The Salvation Army, Special Olympics, Boy Scouts of America, National Rifle Association, and many others, supporting various community and sport causes.
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