SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Staff is always friendly and super helpful. Each department has their own subject matter experts, so if one of the staff in that department does not have the answer, they will utilize their resources.
Also, their curbside pickup is FAST!
IQ
Ice Qu
May 12, 2026
5.0
Huge store featuring not only sporting goods, but so much more! With a limited budget, we were thrilled to find some great items on the clearance racks. Then we looked at some shirts and frowned at the prices. A staff member noticed us being disappointed in the prices of the fancy brand and showed us a less expensive option that offered just as much style. We were treated with kindness, not disdain. Yay! In fact from the front register to each department we scouted, staff members were available and amenable to assist with questions or just reaching something on a high rack. The store itself is huge and welll organized. You can find gear for outdoor activities but also vacation wear and even some good options for business casual or travel. The fish tank is super cool to watch, and the indoor ferris wheel is over the top. Much fun!
JL
Jonathan Lumley
May 8, 2026
5.0
I’m not from around here, but my friends who I often visit out here swear by this place. I’m kinda into knives, but I like to get a feel for what I am buying. Both times I have been here, the customer service reps have let me handle as many knives as I wanted to. Letting me try clipping them to my pocket, get a feel for how they open, compare them, etc. And both times, I have left buying at least one. Because when I get to take my time and really get a feel for what I want, I am more inclined to buy it. I often don’t get this level of service back in California. I’m also quite impressed with their selection of other goods, and their most generous clearance section. If I lived out here, this place would probably be getting a decent chunk of my paycheck. Thank you!
LC
Landon Comer
May 7, 2026
4.0
Loved the store. We visited while in town. Purchased several things. Socks I bought (Hollow) tore during first use. Called customer service and was told they can’t help unless I came in the store. I live 6 hours away. I would caution buying anything there if you’re not local. No support if there’s a problem.
Edit.
The store did reach out to me and made things right. I shouldn’t have had to email corporate, manufacturer, store and call the store. You shouldn’t have to create a negative review to receive good customer service. I did everything possible before the review.
TH
Tank Hulkington
May 3, 2026
5.0
Jordan Peake in the eyeglasses department is THE GOAT! I went in there on a whim, trying to find these Blender's sunglasses that kept going out of stock on their website and in stock just to sell out again. I found Scheel's had it in stock on a whim and Jordan looked through EVERY glasses carousel until he found them for me. Could not be happier with the service I received, thank you so much!
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS stores are there currently?
SCHEELS has 34 locations across 16 states and plans to open another store in Cedar Park, Texas, in 2026.
What types of products and brands can I find at SCHEELS in The Colony, TX?
You can find over 85 categories including hunting, fishing, camping, golfing, biking, men's and women's fashion, and sportswear. Brands include Nike, Under Armour, Adidas, The North Face, YETI, Traeger, Columbia, and many more.
What are the store hours for SCHEELS in The Colony?
The store is open Monday through Saturday from 9:30 AM to 9:00 PM, Sunday from 11:00 AM to 7:00 PM, with some variations on holidays.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held business owned by store managers, employees, and the Scheel family.
Where is the SCHEELS store located in The Colony, TX?
The SCHEELS store is located at 4450 Destination Drive, The Colony, TX 75056, USA.
What nearby places can I visit around SCHEELS in The Colony?
Nearby places include Ginna's Cafe and Liberation Coffee Co. for coffee and snacks, Puttery for dining and cocktails, and entertainment options like The Escape Game The Colony and Great Big Game Show.
Are there dining options near SCHEELS in The Colony?
Yes, nearby restaurants include Barley & Board at Grandscape, Thirsty Lion Gastropub, Seven Doors Kitchen & Cocktails, and Parry's Pizzeria and Taphouse for a variety of cuisines.
Can I find other sporting goods or shoe stores near SCHEELS?
Yes, other nearby sporting and shoe stores include Saucony, Chacos, and Trek Bicycle Store, offering additional options for footwear and sporting goods.
Does SCHEELS support any community organizations or associations?
Yes, SCHEELS is associated with organizations like United Way, The Salvation Army, Special Olympics, Boy Scouts of America, National Rifle Association, and many others, supporting various community and sport causes.
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