SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Great selection of hunting and sporting gear. Convenient location. Reasonable prices. Friendly staff. They are dog-friendly too.
DM
Daniel Meyer
Jun 11, 2026
5.0
I had never been to a Scheels before, but after hearing good things from a friend, I decided to stop in and I’m glad I did. The selection of sporting and recreational equipment was impressive, and the unique features inside the store, like the bowling alley, made the visit even more enjoyable.
What stood out most, however, was the exceptional customer service. It was honestly the best service I’ve experienced anywhere during my cross-country road trip.
Shari went above and beyond when helping me find an item. Even though she was in the middle of another task, she immediately stopped, introduced herself, and personally walked me across the store to help. Later, at checkout, Broderick was just as friendly, helpful, and welcoming.
The combination of a great store and outstanding customer service made this a memorable experience. I would absolutely visit again and would gladly check out another Scheels location in the future.
EB
Erica Beshara
May 30, 2026
5.0
I’ve always appreciated the friendly and super helpful staff at Scheels. It doesn’t ever seem to me that they are short handed as there is always someone around asking how I am doing and if I need help finding anything in every department. The longer I am there, the more I am approached by staff. I also appreciate the quality of items and brands that they carry. I recently purchased a new life jacket for my daughter and I chose the store brand. She loves it. It’s well made and it fits great.
MS
Matthew Slauenwhite
May 26, 2026
4.0
The store opend 15 minutes early and was super helpful for my wife and daughters when looking for new shoes but when we walked to the men's shoes not a single person around to help for over 10 minutes. Finally walked to the front counter and had the call someone over to help.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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Certified July 05, 2026Yext Knowledge Graph
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