SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Brett in the shoe department was extremely helpful and knowledgeable. Also had a good conversation with him and the lady handling the cafe.
KK
Kevin Kocher
Aug 11, 2026
5.0
Everyone I dealt with in this store was very helpful.
NC
Nathan Culler
Aug 10, 2026
5.0
I had a truly amazing experience here. John in the archery department went above and beyond. Very knowledgeable, professional, and helpful. This is why I spend my money here.
SP
Sandra Penkauskaitė
Aug 9, 2026
5.0
We were looking to get some hiking equipment for kids - and decided to check out the Scheels Rapid city store. Was pleasantly surprised - the store had variety of items - and the staff were very professional
And friendly - we managed to find the items that my kids liked. In addition, the store had quite few offers. In particular, I would like to thank ms Katie and Manager - who ensured that our first time shopping experience at Scheels was exceptional. Thank you so much !
LC
Lisa Cole
Jul 25, 2026
5.0
The team in the firearm department is AMAZING. From Jonathan, Collin and Alan helping me purchase my hand guns. After a day at the range I had questions about one of them, I was able to take it in and Alan took great care of my weapon and and answered all of my questions.
I will definitely be going back to Scheels from now on!
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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