SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
We had the best experience while stopping at the store in Rapid City, SD. My husband and I were trying on clothes in the fitting room and came across Ellie who was super helpful finding different sizes and even brought in other items that were similar. She made the whole experience enjoyable. I would highly recommend Scheels. The customer service was outstanding.
RW
Reann “Rae” Waloke
Sep 27, 2026
5.0
I find that the staff is very kind and helpful! They have a wonderful selection on things and I love the shoes. They had my work boots and at a reasonable price. Thank you for the wonderful customer service.
BT
Ben Tordsen
Sep 15, 2026
5.0
I have purchased several items from this store including several firearms. Two of the firearms I had bad luck with manufacturing defects a few years after purchase. In both instances scheels went out of their way to help anywhere they could. Both companies Bergara and Weatherby were also great to work with. Scheels didn’t have to help like they did, but impressed me both times with assistance and doing everything in their power to help! Definitely recommend for any large purchase.
SB
Sarah Bradish
Aug 29, 2026
2.0
We love Scheels and have always had top notch customer service in the ones we have visited in both MN and ND which is why we love them. We were passing through and needed something on our way home. We were looking at sleeping pads and about 5 workers passed by, not a single asked if we needed help which is highly unusual for Scheels. We finally asked for help, they had to get someone to help and they didn’t seem very knowledgeable on the product….again very unusual for Scheels. We will continue to shop with Scheels, but the customer service at this particular store was disappointing.
BH
Benjamin Hinson
Aug 23, 2026
5.0
Scheels has always been very consistent in how their stores and staff are presented. Nathan, from Redding California helped me find the perfect camping pillow as well as other products related to Camping, Fishing, and Firearms.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
Brand Certified Facts from Scheels
This information is certified by Scheels and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified October 04, 2026Yext Knowledge Graph
Address
Categories
Geo coordinates
Legal business name
Hours of operation
Phone number
Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: