SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
We had a great first experience at Scheels. They were eager to help us, scan items with missing prices and they price matched two items we found for less online. We saved over $30. They were honestly very happy to do so! We loved the Ferris wheel and our whole visit.
MI
Michelle Ingram
Aug 11, 2026
1.0
I’m extremely disappointed with our experience at Scheels. My brother and I went in to purchase a pistol as a welcome home gift for my son, who is returning home from the military.
From the beginning, Cale was rude and dismissive. My brother only had his temporary driver’s license with him, so when that became an issue, I said that I would purchase the firearm instead. Cale immediately said no and seemed completely done with helping us. He did not take the time to ask questions or allow me to explain that neither my brother nor I was attempting to purchase the firearm for my brother.
Because Cale would not listen to our explanation, I went to another employee and explained the entire situation. I told him that I wanted to purchase the pistol with my own money as a welcome home gift for my son, who is returning from the military.
That employee actually listened to what I was saying and discussed the applicable firearm guidelines with us. Under federal law, including 18 U.S.C. § 922, and the ATF’s official instructions for Form 4473, purchasing a firearm with your own money as a legitimate “bona fide gift” for another person is recognized as different from purchasing a firearm on someone else’s behalf. Oklahoma law, including 21 O.S. § 1289.12, also addresses giving and transferring firearms and prohibits transfers to certain prohibited persons.
The second employee understood what I was explaining, apologized for the misunderstanding, and went back to explain the circumstances to Cale. I even showed them photos of my son in the military because I wanted there to be absolutely no misunderstanding about why I wanted to purchase this pistol.
What bothered me most was the way Cale continued questioning me. The entire interaction made me feel as though I was being given some sort of lie detector test and had failed it. It felt as though he had already decided I was lying and nothing I said was going to change his mind.
He asked me, “Why don’t you just come back tomorrow?” I explained that I couldn’t because I am leaving for Georgia tomorrow. It is approximately a 12 hour drive, and we are traveling there for my son’s military graduation and to bring him home. I had literally just found out that this was something my son wanted, and I wanted to surprise him with it as one of his welcome home gifts. We already have all of his gifts set up and waiting for him when he returns home Friday.
I was completely transparent about why I was purchasing the firearm, who it was for, and why I needed to purchase it that day. I had nothing to hide and was willing to answer every question asked.
Then Cale told us that because I had gone to another employee after speaking with him, he would not sell me the firearm. That is the reason he gave us for declining the sale.
I did not go to another employee to get around a law, background check, or firearm requirement. I went to another employee because Cale had already dismissed us without taking the time to listen to the entire situation. When another employee was willing to listen and understand that this was intended as a genuine gift for my son, Cale still refused the transaction because I had asked someone else for assistance.
I fully understand and respect the seriousness of firearm sales. I understand that employees have a responsibility to follow federal law, Oklahoma law, and Scheels policies, ask appropriate questions, and decline a transaction when they have a legitimate concern. I have absolutely no problem with that.
What I do have a problem with is being made to feel like I was dishonest or doing something criminal when I was being completely transparent about my intentions. There is a difference between responsibly verifying a firearm transaction and making a customer feel as though they are lying despite repeatedly explaining the circumstances.
Had Cale taken a few minutes from the beginning to listen, ask the appropriate questions, and professionally explain any concerns he had, I would never have needed to ask another employee for assistance.
Big ego / No Sale
LM
Lori Molinet
Aug 7, 2026
5.0
What an experience that I have had with Pete in Tulsa. If I am correct, he is the general manager in the Tulsa area and I had an issue with a pair of New Balance 327 sea salt color and it was just yesterday that I put my post up about my dissatisfaction with Scheels and their policy and lo and behold today I receive a phone call from Pete and he took care of the whole situation for me above and beyond my expectations I give Scheels five stars and I Am So Satisfied with the customer service that I received! The Ambiance is awesome and the customer service again is above and beyond. Thank you to Sheels management.
RH
Risa Hooten
Aug 7, 2026
5.0
My husband went in to purchase the new “Meat Church” Blano jalapeño, Garlic
They were completely sold out. He was talking to a gentleman who worked there and he stated that it is flying off the shelves!
He then offered my husband the unopened bottle he had saved for himself, before my husband could object, he’d left to go get it.
My husband thanked him multiple times explaining how happy his wife would be!
Thank you for going above and beyond! 😊
KR
Karolina Rich
Jul 31, 2026
3.0
I bought many nice things from this store in the past and I was in general happy about the customer service. But last time, about a week ago, I did not have a good customer service at the women’s fitting room. When I came to the fitting room to try some clothes, there were about five or six girls chatting with each other. When I came, nobody greeted me and in fact even ignored. All the girls did not seem to care about doing their job. I had to basically ask for the fitting room myself. When I was leaving the fitting room, again, nobody cared and they all kept chatting!!! What is the point of having so many workers at the fitting room area if no one of them is working?! Does the administration hire these people to do the job or have fun at the store?
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS store locations are there?
SCHEELS has 34 locations across 16 states and plans to open another store in Cedar Park, Texas in 2026.
What brands are available at SCHEELS?
SCHEELS offers high-quality brands including Nike, adidas, Under Armour, The North Face, YETI, Traeger, and many others across various sports and outdoor categories.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned and privately held business, led by empowered associates and the Scheel family.
What are the opening hours of the SCHEELS Tulsa store?
The SCHEELS Tulsa store is open Monday through Saturday from 9:30 AM to 9:00 PM and Sundays from 10:00 AM to 6:00 PM, with some variations on holidays.
What products and services does SCHEELS Tulsa offer?
SCHEELS offers a wide range of products including hunting, fishing, camping gear, golf equipment, clothing, shoes, and more. Services include a cafe, golf shop, bicycle store, and women's clothing store.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO of SCHEELS.
What nearby places can I visit when shopping at SCHEELS in Tulsa?
Nearby you can visit Sears department store for home improvement needs, or stop by Camille's Sidewalk Cafe for a meal after shopping at SCHEELS.
Are there other specialty stores close to SCHEELS Tulsa?
Yes, nearby specialty stores include LensCrafters for eyewear, Shoe Palace for footwear, and Elegant Nails for beauty and spa services.
How can the nearby transportation and service locations help when visiting SCHEELS?
Nearby services like Sears Auto Center offer automotive repair, making it convenient to combine errands when visiting SCHEELS.
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