Extremely disappointing experience — disrespectful and unacceptable treatment
I’ve purchased firearms from multiple places throughout New Mexico, and my experience at Dunham’s Sports in Santa Fe was by far one of the worst customer service experiences I’ve had.
I entered the store simply to look at the firearms. An employee gave me attitude and told me he could not sell me a firearm because of the way I looked. I calmly explained that I was just a military guy only browsing for a new firearm . Instead of treating me with basic respect or offering assistance, he went to the back, returned, and told me to leave.
I respectfully asked if someone else could assist me, but he doubled down and said he would not sell to me because I looked like a criminal. That accusation was completely uncalled for and deeply disrespectful. I remained calm throughout the interaction and told him that, after being treated that way, I had no intention of purchasing anything from him.
Based on the interaction, I was left seriously concerned that racial bias may have played a role in how I was treated. No customer should be judged by their appearance or made to feel unwelcome based on assumptions about who they are. I cannot speak to the employee’s intentions, but the comments and treatment I experienced were unacceptable.
Unfortunately, the problem did not seem limited to one interaction. The overall attitude and lack of professionalism I encountered made the entire experience unpleasant.
I strongly recommend that management address its customer service standards and investigate how customers are being treated. Being military does not make me more deserving of respect than anyone else, but it certainly does not justify being treated like a criminal simply for walking into a store to browse.
I will be taking my business elsewhere. There are plenty of other sporting goods stores that know how to treat customers with courtesy and professionalism. Based on my experience, I cannot recommend this location.
LH
Lisa Hendy
5 days ago
2.0
Don’t ever think you’ll just “ run in” for this store. They are always woefully understaffed and you’ll wait. God help ya if you need a cabinet unlocked. Best bring a snack
ES
Eva Silverman
Oct 29, 2026
1.0
Expensive and I don't think anybody works here
SS
Sam Sparks
Sep 20, 2026
1.0
Dunhams sport shop is unconstitutional. They are too much of a corporation and they not there for the people. They are only there for the money. Their customer service are like robots. They are only there for themselves. This is the worst sporting shop I have ever been to and I will never go to another one ever again. Dunham's sport shop is the worst of the worst
DR
Danny Romero
Sep 2, 2026
5.0
Not one to focus on the negative aspect of these encounters. But I can't stand to be treated Rudely! I called today to the gun counter to check on the status of a gun I'm in the process of purchasing after waiting for 15 minutes on hold, I greet the employee formally. "Hello, how are you doing today?" and all he has to say to me is "what can I do for you?". Didn't ask how I was or even say hello back. After speaking with the manager John (who was polite and respectfu) he called me back in matter of minutes about my inquiry, I feel a little better. But, The employee I believe his name is Derek at the gun counter needs to be held accountable for how he treats customers and lack of customer service. After reading the reviews it seems to be the problematic area of this store. I'll leave this at a one star til my next encounter...
Update**
I picked up my firearm and was helped by Joey and Rick and they both knocked it out of the park!! Great customer service!! And both went above and beyond. I came in as the gun counter was closing and they stayed late just so I could pick my firearm and they threw in some great convo as well. I didn't want to hold them up any longer than I had to, so I put off buying ammo til the following day. I noticed the sale price was off for my purchase so I spoke with John again and he squared everything up immediately no questions asked . So this is getting updated to to 5 stars.
One bad employee can ruin a whole stores reputation..
Dunham's Sports is the Midwest's largest sporting goods chain with over 235 stores nationally. The Santa Fe location is in Santa Fe Place Mall, 4250 Cerrillos Road Suite 2000, Santa Fe, NM 87507.
When does Dunham's Sports in Santa Fe open?
The Dunham's Sports store in Santa Fe is scheduled to open on September 19, 2025.
What are the typical opening hours of Dunham's Sports in Santa Fe?
Dunham's Sports is open Monday through Saturday from 9:00 AM to 9:00 PM, and on Sunday from 10:00 AM to 7:00 PM.
Does Dunham's Sports require appointments for shopping?
No, Dunham's Sports does not require appointments for customers.
What types of products and specialties does Dunham's Sports offer?
Dunham's Sports specializes in sporting goods, hunting, exercise equipment, apparel, footwear, golf, water sports, baseball, football, soccer, basketball, hockey, archery, racquet sports, and table games.
Which popular brands can I find at Dunham's Sports in Santa Fe?
Dunham's Sports carries brands including Nike, Under Armour, Adidas, Remington, Yeti, Easton, Fila, Champion, Carhartt, Crosman, Columbia, Federal, Icon, Levi's, Oakley, Ruger, Smith & Wesson, and Skechers.
How can I contact Dunham's Sports in Santa Fe?
You can reach Dunham's Sports at their main phone number: +1 505-637-3478.
What nearby places can I visit at Santa Fe Place Mall along with Dunham's Sports?
While visiting Dunham's Sports at Santa Fe Place Mall, you can also explore nearby stores such as Dillard's, Torrid, Journeys, and Kids Foot Locker, as well as enjoy eateries like San Martin Mexican Restaurant and Capeesh Pizza Co.
Are there any entertainment options close to Dunham's Sports in Santa Fe?
Yes, nearby entertainment includes The Hive Haunted House bingo hall and WZKD Games video game and hobby store, where customers can enjoy activities before or after shopping.
If I need eye care or phone repair near Dunham's Sports, where can I go?
In Santa Fe Place Mall near Dunham's Sports, you can visit Doctors of Optometry for eye care and CPR Cell Phone Repair Santa Fe for mobile phone repairs and electronics services.
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