SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
I had an outstanding experience at Scheels in Lincoln, Nebraska, and I wanted to recognize a few employees who truly went above and beyond.
I stopped in looking for a more durable air mattress than the one I've been using, and I was able to find one that looks much better suited to my needs. I was also searching for a larger camping cot. One of the associates took the time to help me find one that I could actually try in the store. It was significantly larger than my old cot, supported my entire body comfortably, and the spring-supported design felt far more comfortable than the style I had been using. I really appreciated being able to test it before making such an important purchase.
As I was checking out, Store Manager Katelyn took the time to answer my questions about the available discounts and made the entire checkout process easy and enjoyable. What stood out even more than her knowledge was her genuine kindness. She treated me like a valued customer rather than just another transaction. We ended up having a wonderful conversation, and both she and another cashier were incredibly supportive of military members. As a veteran, that meant a great deal to me.
The conversation didn't stop at shopping, either. Since I'm only visiting Lincoln for work, they happily shared recommendations for local restaurants and things to do around town. That kind of hospitality isn't something you expect to find in a retail store, and it made me feel genuinely welcome.
Before leaving, I was introduced to Rebecca, who normally works in the clothing department. Although the specific item I had originally been searching for wasn't available, she didn't stop there. She took the time to help me find an alternative that fit my needs, ultimately helping me choose a pair of lightweight work pants that should be much more comfortable during long days on job sites. She was patient, knowledgeable, and genuinely interested in helping me find the right solution instead of simply making a sale.
Customer service like this has become increasingly rare, and it's worth recognizing when you experience it. Every employee I interacted with was friendly, approachable, knowledgeable, and sincerely invested in making sure I left happy.
Thank you to Katelyn, Rebecca, and the rest of the team for making what could have been a routine shopping trip into such a positive experience. I'll absolutely be back the next time I'm in Lincoln.
KS
Katie S.
Jul 6, 2026
5.0
First time at Scheels and I was blown away! Not only by what they have to offer, but more so about their customer service. There was always someone within reach to ask for help. Staff engaged in actual conversation and seemed not only willing to help but happy to! What an incredible experience.
AR
Andrew Ross
Jul 4, 2026
5.0
Joel in archery is awesome. Worked with me awhile ago when I didn’t have a clue what I was doing. Now I’m getting better and he (and all the guys) are so helpful and cool up there. Got my daughter going and I would recommend anyone thinking about archery or bowhunting to see them - very impressed! Scheels is lucky to have a guy like Joel running that department no question.
JJ
Jhespen
Jul 2, 2026
5.0
Went in very easy got what I wanted got what I needed done that was it
JR
John & Stacey Rickard
Jun 24, 2026
5.0
⭐⭐⭐⭐⭐ Amazing experience at Shields Sporting Goods in Lincoln.
From the moment I walked in, the customer service stood out. The facility was clean, the restrooms were clean, and the whole place was well kept and organized.
What really set this visit apart was how the staff engaged with me. Instead of the typical "can I help you" that everyone just brushes off with "no, I'm fine," they actually asked how my day was going and what I was specifically shopping for. That small difference made the whole experience feel genuine instead of forced.
I was looking for an expert, and I found one. The staff member I worked with knew the products inside and out, walked me through my options, and showed me exactly what I needed. Because of that expert help, I ended up purchasing one of the products I had been looking for.
Shout out to the team at Shields in Lincoln. We will definitely be back.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS store locations are there across the U.S.?
SCHEELS has 34 locations in 16 states and plans to open another store in Cedar Park, Texas in 2026.
What types of products and brands does SCHEELS carry?
SCHEELS offers products across 85+ categories including hunting, fishing, camping, golfing, biking, and sportswear, featuring brands such as Nike, Adidas, Under Armour, The North Face, YETI, and Traeger.
What are the typical operating hours of the Scheels store in Lincoln, NE?
The Scheels store in Lincoln, NE is open Monday to Friday from 9:30 AM to 9:00 PM, Saturdays from 9:00 AM to 9:00 PM, and Sundays from 11:00 AM to 6:00 PM, with holiday hours occasionally varying.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held company led by the Scheel family, store managers, and employees.
Where is the Scheels store located in Lincoln, NE?
The Scheels store is located at 3030 Pine Lake Road, Lincoln, Nebraska, 68516, USA.
What sporting goods services are offered at Scheels Lincoln?
Scheels in Lincoln offers services including a sporting goods store, cafe, golf shop, shoe store, bicycle store, fishing store, hunting store, women's and children's clothing stores, and exercise equipment store.
Which nearby stores can I visit after shopping at Scheels for more sporting goods or related items?
After visiting Scheels, you can explore nearby shops such as Austads Golf for golf gear, HobbyTown USA for hobby supplies, and Famous Footwear for additional sporting shoes.
Are there any nearby places to grab food or relax near Scheels in Lincoln?
Nearby places to eat or relax include Arby's for fast food and cafes or shopping centers around Southpointe Pavilions Mall which also has entertainment options.
Can I find beauty and fashion stores close to Scheels in Lincoln?
Yes, near Scheels you can visit Ulta Beauty for cosmetic and hair supplies, Rustiva for flowers and fashion accessories, and Sugar & Spice for women's clothing and fashion accessories.
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