SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Great selection of apparel, fan favorite gear, workout equipment, and any sporting goods supplies you would need.
BW
Ben Welsh
4 days ago
5.0
Jerry in the golf section is a real one. He helped me with the utmost respect and professionalism
KS
Kathy Simon
6 days ago
5.0
Amazing customer service! We were greeted by Lawson and Jonathan as we entered the store. We were visiting the Lincoln area and stopped to tell them that the Lincoln Sheels is our favorite Sheels . We rode the Ferris wheel and Cole was very friendly. The whole staff throughout the store was impressive.
Great customer service brings people back.
AH
Antonio Hemsath
Apr 28, 2026
5.0
Had crossbow issues came in an Tyler in archery department did a great job on the repair. I was out in 15 minutes.
MM
Mike Marples
Apr 17, 2026
5.0
Sheels is the coolest sporting goods place I've ever been to, they have everything from arcades candy store ferris wheel pizza joint and the freidliest people on the planet for employees you can't find it there's someone around every corner and there Hunting supply is out of this world I would recommend this place to everyone!!!
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
How many SCHEELS store locations are there across the U.S.?
SCHEELS has 34 locations in 16 states and plans to open another store in Cedar Park, Texas in 2026.
What types of products and brands does SCHEELS carry?
SCHEELS offers products across 85+ categories including hunting, fishing, camping, golfing, biking, and sportswear, featuring brands such as Nike, Adidas, Under Armour, The North Face, YETI, and Traeger.
What are the typical operating hours of the Scheels store in Lincoln, NE?
The Scheels store in Lincoln, NE is open Monday to Friday from 9:30 AM to 9:00 PM, Saturdays from 9:00 AM to 9:00 PM, and Sundays from 11:00 AM to 6:00 PM, with holiday hours occasionally varying.
Is SCHEELS a privately owned company?
Yes, SCHEELS is an employee-owned, privately held company led by the Scheel family, store managers, and employees.
Where is the Scheels store located in Lincoln, NE?
The Scheels store is located at 3030 Pine Lake Road, Lincoln, Nebraska, 68516, USA.
What sporting goods services are offered at Scheels Lincoln?
Scheels in Lincoln offers services including a sporting goods store, cafe, golf shop, shoe store, bicycle store, fishing store, hunting store, women's and children's clothing stores, and exercise equipment store.
Which nearby stores can I visit after shopping at Scheels for more sporting goods or related items?
After visiting Scheels, you can explore nearby shops such as Austads Golf for golf gear, HobbyTown USA for hobby supplies, and Famous Footwear for additional sporting shoes.
Are there any nearby places to grab food or relax near Scheels in Lincoln?
Nearby places to eat or relax include Arby's for fast food and cafes or shopping centers around Southpointe Pavilions Mall which also has entertainment options.
Can I find beauty and fashion stores close to Scheels in Lincoln?
Yes, near Scheels you can visit Ulta Beauty for cosmetic and hair supplies, Rustiva for flowers and fashion accessories, and Sugar & Spice for women's clothing and fashion accessories.
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