SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Love this store, such a variety of sports equipment and a high variety of other products and brands. It’s amazing what you can find here. The staff are helpful and knowledgeable and friendly; a great place to shop.
SS
Sheri Sass
Aug 11, 2026
5.0
Great selection of shoes. Store was very clean.
MS
Maxine Scheevel
Aug 4, 2026
5.0
Wish to acknowledge Nick Hoerr for his assistance with a golf club I brought in whose head had come loose. With a big smile and friendly greeting he was able to tighten it back to like new condition. Greatly appreciated the prompt and friendly help.
Dave Scheevel, Tyler Texas
LH
Lily Holt
Aug 2, 2026
5.0
I had an awesome experience with Nick Hoerr! I had lost the fin for my paddle board and was leaving for a camping trip the next day, so I didn’t have time to order a replacement online. The store didn’t have the correct fin in stock, but Nick went above and beyond to help. He searched in the back and found the exact fin I needed from a paddle board that had been returned due to damage. He even gave it to me at no charge.
Nick’s willingness to go the extra mile saved our camping trip. Outstanding customer service! I really appreciate everything he did. Thank you, Nick!
WR
wes rolfe
Jul 21, 2026
1.0
No not get a Sheels credit card. I just spent 2 hours trying to pay balance. They put you on hold and hang up. Tried to set up online account won’t email a password. Can’t imagine a business that won’t take your money. Finally 3 hours balance paid and I will never set foot in that store again
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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