SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Nick Hoerr, the bike manager, is phenomenal to work with. He helped us trade in a Trek bike of our daughters in on a bigger one. The process was extremely easy. He helped my husband get into a new bike too. You can tell Nick is passionate about his job and he cares about the customers and their safety. He is a real gem! Thank you, Nick!
AV
amp vaile
Jun 28, 2026
5.0
Great sheels. They have arcade games and if there is a employee present the kids can play for free. Also down stairs is a great toddler play area with toddler restrooms. Our usual spot on the drive home
JT
Joseph Tjader
Jun 15, 2026
5.0
Carl in the clothing department was great. Hooked me up with a pair of UnRl shorts - inbetween an athletic short and casual everyday shorts. I like them so much I left a pair at my buddies house I was staying at incase I return.
MH
Mason He
Jun 9, 2026
5.0
On our way back to Canada, we stopped by this store to shop for some outdoor clothing and shoes. We haven’t had such an amazing retail experience in a long time. Every staff member greeted us as we walked through different departments, making us feel truly welcome.
The team was incredibly knowledgeable, friendly, and patient. They took the time to help us find the right sizes and provided detailed recommendations based on our needs. Customer service like this is rare these days. We ended up finding everything we were looking for and had a fantastic shopping experience. Highly recommend stopping by if you’re in the area.
AA
arizona long range challenge AZLRC
May 23, 2026
1.0
This place hires the worst people to represent their firearms department. When asked for help to purchase a rifle “Jason” (they’re not professional, professional) didn’t want to answer any questions. I eneded up asking another employee if we could get some help he said let me call someone to help from this department. Jason comes back over, the other employee asked the same question. Jason goes down stairs and checks, comes back and peeks down the aisle says nope don’t have that caliber and walked off again. What’s so upsetting about this is that we were there for multiple caliber rifles and we weren’t getting the help that we were looking for. I ended up finally talking to a guy named Philip, who was no help either. Infact one of the other guys working that department says you never know what kind of day someone is having. Well I don’t think scheels as a business cares much about how your day is when people know what they want and you don’t make the sales. I asked for a manager and one never showed. Over 20g spent there in the past 30 days and this place could care less about returning customers they even recognize!
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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