SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
I went in to check out some hunting packs with little experience. RJ came over and walked me through his choices. He hands on walked me through each feature of the pack (that I ended up getting). Then he made sure I was well prepared for my upcoming hunt in each aspect. I mainly needed a new pair of pants and by golly the only thing he didn’t help me with that process was putting the pants on. He went through the sections and brought options to the dressing room for me to try on. Went through the specs of each one and why he would get these pants over those but these others were a good budget friendly option but these other ones were end all be all. At the end of the day RJ was fantastic ! I highly recommend him for your needs.
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Shawn Spears
1 day ago
1.0
Went into the billings store 10/4/26 my wife saw a 12 gage she wanted with the American flag on it. Was going to get it for my wife an early birthday present but the salesman didn't like her answer for why she wanted a gun. Told him we collect, shoot an use for home defense him an the female manager said they couldn't sell cause they didn't like her answers for why she wanted the firearm. So we put back the ammo we were going to get and stopped shopping and went somewhere else don't think I'll be going back to that store.
AO
Angelica Olivas
5 days ago
5.0
Such a cool store. You could spend hours in there and still not see everything. The kids appreciated the toy section and the Ferris wheel in the middle of the store. The huge fish tank was quite impressive as well.
CH
Colette Holstine
Sep 17, 2026
1.0
Scheels was always my favorite place to shop whenever I was in Billings. One of the things that set this store apart was the exceptional customer service. From the moment you walked through the front doors, you were greeted, and throughout the store, sales associates were friendly, attentive, and quick to offer assistance.
Unfortunately, something seems to have changed. Over the past two weeks, I’ve visited the Billings store four times, and not once was I greeted or asked if I needed help. During several visits, I saw groups of employees gathered around the dressing room area talking with one another while customers were left to fend for themselves. The difference from the level of service I’ve experienced here in the past was striking. It honestly felt like a ghost town from a customer-service standpoint.
I’ve spent a considerable amount of money at this store over the years because I enjoyed shopping here and appreciated the service. I’m incredibly disappointed to see what was once such a standout shopping experience decline so noticeably. I sincerely hope this is addressed, because Scheels used to be a store I looked forward to visiting every time I came to Billings.
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Shannon Spencer
Sep 11, 2026
2.0
Went to 2 other stores before wandering into the Scheels shoe department. Looks like I hit the hat trick. Three stores, zero employees to help customers. I was hoping I could catch one of the 2 employees talking to each other. Another customer asked for help before I got to her. I heard her say the other employee wasn't working, but shopping. I work in retail, and i know I have never refused service to a customer... even on break or clocked out. If you're wearing the uniform, you represent the company. Learning that no one would help, I went ahead and left. I passed 5 employees while leaving. None of them spoke to any customers. Even the customer service lady i passed looked right through me.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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