SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Frickin awesome
The guy took the time to tie a bobber and swivel and a jig and gave me great pointers.
Knowledgeable people
Beautiful store.
TM
Tanner Mickow
Sep 17, 2026
1.0
Stopped in tonight to get some new shoes. I need size 15 shoes which I know are not very common. I was not expecting a lot of selection. The one I asked for help didn’t seem very willing to want to look into what was available in my size. She eventually found a pair after I keep repeatedly asking about different options on the wall. I ended up purchasing a pair because I was in need of a new pair that weren’t broken. Something still didn't sit right with me on this experience so I decided to stop elsewhere just to see what they had. I stopped at Rogan’s on the north side of town and was greeted with much more willing help. Won’t be going back to Scheels for shoes anytime soon.
WB
Wade Barnes
Sep 17, 2026
4.0
What can I say its Scheels. This place is always great even if you run into unpleasant people. All you have to do is move to a different section and things are great again.
JJ
James
Sep 10, 2026
3.0
Scheels is a good store for it's variety of sports apparel and other sports equipment, but what I went there for I was very disappointed for how small their selections were for disc golf equipment and apparel.
NO
Noah Olson
Sep 6, 2026
1.0
My wife and I visited the Rochester SCHEELS on September 6, 2026, between 2:00 PM and 2:55 PM, and were incredibly disappointed by the lack of customer service. From the moment we walked in, we felt completely ignored by the staff across multiple departments.Our experience began in the women’s shoe department, where multiple employees failed to greet us or offer assistance, forcing us to go out of our way to ask for help. We faced the exact same issue in women’s clothing. The associate managing the fitting rooms was entirely preoccupied chatting with what appeared to be an off-duty employee, completely failing to check on my wife or offer to pull different jean sizes for her. I encountered the same lack of acknowledgment in the men’s department, and the trend continued in the firearms department, where not a single employee acknowledged our presence.
Most concerningly, multiple assistant store leaders walked directly past us without making eye contact or offering a simple greeting.
The sole highlight of our visit was a young man working in the water sports department. He was the first and only employee during our entire visit to ask how our day was and see if we needed assistance. I made sure to let him know he was the first person to acknowledge us all day and praised him for actually embodying what a SCHEELS employee is supposed to be.
SCHEELS usually prides itself on great service, but the widespread culture of indifference we experienced today—especially from management—was highly unprofessional. I hope store leadership addresses this lack of attentiveness with their team.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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