SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
Always an easy place with very nice staff and always has what im looking for
PR
Patrick R
Apr 27, 2026
5.0
Charlie in women's shoes and Christian in men's both did an amazing job. My wife and I were in and out in under 30 mins. Wonderful service and we love our new shoes.
JD
John Doe
Apr 17, 2026
1.0
Their FFL only receives firearms off of their arbitrary authorized manufacturers list. Thats one way to lose buisness I guess.
TF
Tony Fragnito
Apr 16, 2026
4.0
Very standard Scheels store. Unfortunately, service at the store was sub par. Especially in the baseball area. I was looking for pants for at least half hour and never got anyone to help me. This caused me to yank pants from the 10ft high hanger in order to see the size.
After finding what I needed on my own I wandered the store for about an hour. Less then 50% of the staff even acknowledged me being in the store. The staff that I encountered were pleasant and somewhat knowledgeable. Knowledge is about what you expect from retail staff in a place like this. Kids in fishing department were very friendly and helpful.
RJ
Robert Johnson
Apr 5, 2026
1.0
Scheel's, in general, not just this location, has a very deceptive practice regarding their price match policy. They intentionally have the manufacturer change the model number by 1 digit so they do not have to honor the price match policy they say that they offer. I recently bought a grill from the Rochester store and they said that it would be price matched. The model number they have vs the model number other stores have is 1 number off. The guy at customer service was trying to gaslight me into believing that ALL the other stores offering the same grill uses plastic parts except them. They are dishonest and taking advantage of consumers. Do your research before you get hosed by a corporation like Scheels. I've spent a lot of money here, like a stupid amout, an amount that the wife has seriously floated an allowance OF MY OWN MONEY at Scheels in general. Not one more dime from me until they commit to the "Christian company" they portray to be.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
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Certified May 17, 2026Yext Knowledge Graph
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