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Long's Jewelers

4.8
(386 reviews)

Business Details

35 Cross Street, PEABODY, MA
01960, United States
(978) 531-6900
https://www.longsjewelers.com/

About

Watch Store
Long's Jewelers is proud to be part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex Watches.

Location

Long's Jewelers
35 Cross Street, PEABODY, MA
01960, United States

Hours

MondayClosed
Tuesday11:00 AM - 6:00 PM
Wednesday11:00 AM - 6:00 PM
Thursday11:00 AM - 6:00 PM
Friday11:00 AM - 6:00 PM
Saturday10:00 AM - 5:00 PM
SundayClosed

Reviews

4.8
386 reviews
5 stars
364
4 stars
3
3 stars
2
2 stars
1
1 star
16
  • PT
    Peter Tsirigotis
    4 days ago
    5.0
    Nick completely changed what I thought the Rolex experience could be. He took the time to get to know me, understand what I was looking for, and made every interaction feel genuine and personal. His passion for the brand really comes through, and when the right watch finally came along, the experience was unforgettable. This is exactly how buying a Rolex should feel.
  • AR
    Antonette Rose
    Aug 16, 2026
    2.0
    My husband purchased a David Yurman necklace from Long’s last Sunday. It was an exact replica of one he had purchased years ago but because the chain had broken, the cost to repair it by Yurman would have been half the cost of the necklace. We returned the new necklace just six days later for several reasons. Although the new necklace was the same price as the original, it was considerably lighter in weight. More concerning, after just one day of wearing it, we noticed significant oxidation. I want to be clear that I don’t blame Long’s for the quality of the necklace. From what I’ve seen online, oxidation appears to be an issue with David Yurman jewelry. When I returned the necklace the manager asked whether we had worn it in a pool. Given how badly it had oxidized, I understand why that was a reasonable question, and I explained that the answer was no. I also mentioned that I had looked into the issue online and found that oxidation seems to be an issue with David Yurman necklaces. Long’s ultimately allowed us to return the necklace for a full refund, which I appreciate. However, the repeated focus on chlorine and pool exposure after I had already told him we were not in a pool left me feeling like I was defending my return and my response wasn’t trusted. On a side note, the woman (brunette with glasses)was very kind, respectful and professional and everyone seems very friendly but we won’t be returning. My husband and I have bought multiple watches from Long’s but we won’t be returning.
  • CA
    Cliff Ambrose
    Aug 12, 2026
    5.0
    Long’s Jewelers, specifically Shirley was fantastic to work with. She helped me find the perfect earrings and watch for my wife, and the entire experience was easy, professional, and enjoyable. The team was knowledgeable, patient, and made sure I felt confident in my choices without any pressure. Great selection and outstanding service. I’ll definitely be back!
  • BB
    barbara bruker
    Aug 3, 2026
    5.0
    Some things are just meant to be. I walked into Long's on a random Saturday and was lucky enough to meet Retno. I brought my mom's diamond ring with me, hoping to turn it into something I could wear every day while still honoring her. I went in with no real idea of what I wanted. Retno walked me through the process, shared ideas, and helped me create something that feels like me while still honoring my mom. It doesn't feel like I replaced her ring, it feels like I gave it a new life, and now it's something I'll wear every day. That means more to me than I can put into words. The first time I saw the finished ring, I got emotional. It's even more beautiful than I imagined. Every time I look at it, I think of my mom, and that makes it so much more than just a piece of jewelry. I'll treasure it forever.
  • AL
    Alex Leon
    Jul 30, 2026
    5.0
    I had an amazing experience working with Nick at Long’s Jewelers. As a younger customer with no purchase history, I honestly thought getting the Rolex I wanted would be impossible. From the very first conversation, Nick took the time to listen to exactly what I was looking for and made me feel like I mattered as a client. Throughout the process, he stayed in touch and even called me a few different times when other Rolex models became available that were close to what I wanted. Even though I passed on them, he completely understood why and never once tried to pressure me into buying something that wasn’t exactly right. It really felt like he understood what I was looking for. A few months later, he somehow pulled off the impossible and got me the Rolex I had been hoping for. He made the entire experience exciting, personal, and stress-free from start to finish. It was everything I imagined buying my first Rolex would be. Nick has definitely earned a customer for life. During the process, he also mentioned that one of Long’s locations will be carrying IWC and Breguet in the near future. After the experience he gave me, I already know I’ll be back when that happens—I have my eye on an IWC Portugieser next. If you’re looking for someone who’s honest, knowledgeable, patient, and genuinely cares about his clients, ask for Nick. He’ll take care of you the right way.

Frequently Asked Questions About Long's Jewelers

What type of jewelry does Long's Jewelers specialize in?

Long's Jewelers is an Official Rolex Retailer, specializing in selling and maintaining Rolex watches.

What are the business hours of Long's Jewelers?

Long's Jewelers is open Tuesday to Friday from 11:00 AM to 6:00 PM, Saturdays from 11:00 AM to 5:00 PM, and closed on Mondays and Sundays.

Brand Certified Facts from Long's Jewelers

This information is certified by Long's Jewelers and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified August 23, 2026Yext Knowledge Graph
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