SCHEELS is an employee-owned company dedicated to providing the best retail experience in the eyes of our customers. Discover your passions across 85+ categories including hunting, fishing, camping, golfing, biking, men’s and women’s fashion, team sports, and more. We carry world-class brands like Nike, Under Armour, YETI, Traeger and more, while backing each product with our SCHEELS guarantee.
We love to come here. I love to watch the fish swim. Hubby and son love to look at guns and knives. We definitely could spend most of the day here. Then the candy store inside also has delicious chocolate.
KU
Kayla Ung
Jun 24, 2026
2.0
I had a disappointing customer service experience at Scheels near the home decor department. We asked an employee(older female with red & black shoes) for help and directions to the restroom, but she seemed irritated. Her facial expression and attitude made us feel like we were bothering her conversation with the younger gentlemen she spoke with…. instead of being helped as customers. She spent 3hrs talking to the same young gentleman as we walked around for the remaining time we were checking out gear.
I understand employees may be talking, but customer questions should still be handled politely. This experience left a bad impression.
TK
Travis Britt (Kiteman2704)
Jun 21, 2026
5.0
Andrew R went out of his way to help me with my Sauna Pod purchase! Sauna Pod was running a $100 discount plus bundling an ice bath kit for free. Andrew did an amazing job putting the whole thing together and making sure Scheels matched every part of the promo. Scheels just made a long term customer out of me today! Please make sure Andrew is rewarded for his hard work. He truly seems to enjoy his job.
Thanks again Andrew!
EH
erin hoffman
Jun 19, 2026
4.0
I love this store. If you've never been, just go and walk around, it's worth it. Only complaint is that a couple of the shooting game guns weren't working so I lost my money on them.
CH
Curtis High
Jun 18, 2026
5.0
I was looking for a specific fishing lure, and had multiple employees ask if I needed anything. The lure was out of stock at my particular Scheels but Hunter looked it up and was able to locate some at other stores and ordered them for me. I was impressed by the service multiple employees offered to me.
SCHEELS has 34 locations across 16 states and is scheduled to open one more store in 2026 in Cedar Park, Texas.
What brands does SCHEELS carry?
With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Under Armour, The North Face, and many more. Also, you’ll find several shops that feature SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.
Is SCHEELS privately owned?
SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders, and partners who make decisions for their store and the entire company.
Does SCHEELS offer donations and sponsorships?
SCHEELS allocates donations and sponsorships on a store-by-store basis. Contact your local SCHEELS and request to speak with the manager in charge of donations.
Does SCHEELS price match?
SCHEELS will price match other competitors.
Who is SCHEELS owned by?
The company is owned by store managers, employees, and the Scheel family and is led by Steve Scheel, great-grandson of the founder.
Who is the CEO of SCHEELS?
Matt Hanson is currently the CEO at SCHEELS.
Brand Certified Facts from Scheels
This information is certified by Scheels and published from the brand's official system of record. Data is distributed through an enterprise-grade knowledge management platform. Learn more about our data sources
Certified July 05, 2026Yext Knowledge Graph
Address
Categories
Geo coordinates
Legal business name
Hours of operation
Phone number
Official website
Syndication Network
Approved business data is pushed to 100+ publishers, including: